|
|
In my research for The Web Analytics Report, many web analytics managers found that determining web solutions costs to be like an iceberg…where the cost for the solution was only a fraction of the investment. In a recent article , I describe in some detail, the 8 elements you need to consider when fully pricing out your web analytics initiative. If you want to make sure you’re covering your bases when you submit your business case for funding, I invite you to read on… 
