WebTrends Integrates with Microsoft CRM

WebTrends Inc., unveiled a new technology integration that combines WebTrends Marketing Lab™ with Microsoft Dynamics™ CRM to provide online marketers a consolidated, real-time view into both online visitor activity and offline customer information. This visibility enables meaningful, targeted marketing initiatives to optimize customer engagement and enhance customer lifetime value.

“This solution takes the strengths of both WebTrends and Microsoft Dynamics CRM and creates something that is truly compelling for customers,” said Brad Wilson, General Manager, Microsoft CRM. “The ability to directly tie marketing campaign spending to lead conversions allows organizations to measure the return on marketing investments in a very precise manner. This combination is something that every organization needs in place today.”

The new integrated marketing environment, developed by WebTrends with direct feedback from the Microsoft Dynamics CRM product team and customers, delivers a complete view of customer data across all channels. WebTrends Marketing Lab offers marketers an easy-to-use integrated solution that combines real-time segmentation, comprehensive performance metrics and targeting capabilities, and unique visitor-centric insight. This holistic view gives marketers the power to make informed business decisions to drive higher revenue and margin growth. Reducing the complexity of multi-channel initiatives, this new technology integration between WebTrends and Microsoft provides highly targeted, actionable marketing and, ultimately, an enriched customer experience.

“We’re fostering a tighter relationship between marketing, sales and service departments within an organization by integrating clickstream behavior with offline activity and then converting that insight into actionable information,” said Greg Drew, Chief Executive Officer, WebTrends. “Organizations are now able to create and react to campaigns based on implicit and explicit behavioral cues from the most authoritative source available — the customer.”

In addition, sales and services professionals will benefit from access to rich behavioral information, combined with account and customer histories, to proactively identify opportunities and engage customers with highly relevant information.

An organization’s success depends on its ability to connect directly with its customers and build relationships that create a valuable strategic advantage. Microsoft Dynamics CRM provides the tools and capabilities needed to create and easily maintain a clear picture of customers, from first contact through to purchase and post-sales. With online visitor data from WebTrends integrated directly into the workflow of Microsoft Dynamics CRM, data becomes valuable, actionable information that is presented in the context of individuals’ roles throughout organizations.