Reporting Live from ad:tech Chicago: WebTrends Inc., unveiled WebTrends Marketing Lab™ 2, an integrated suite of business solutions that optimize site performance, build customer engagement and drive more effective and targeted marketing. Joining an award-winning lineup of solutions including WebTrends Analytics™ and WebTrends Dynamic Search™, WebTrends introduces two new solutions that are powered by its open, enterprise-class data warehouse: WebTrends Score™, a patented technology that improves the way marketers quantify visitor engagement and measure the value and interests of customers, and WebTrends Visitor Intelligence™, a full-featured, multi-dimensional reporting and analysis solution for enterprise organizations that require deep visitor and marketing intelligence.

"WebTrends Score is a patented technology solution that evaluates visitors’ online behavior by quantifiably measuring the level of engagement or interest they have in content, products and services. By establishing rules that assign values to specific visit and visitor activities, marketers can go beyond conversion to evaluate the success of their efforts using realized and potential customer value. Score values can then be applied to consumer targeting activities, such as email, site personalization, offline direct marketing, as well as to campaign enhancement such as automated paid search optimization. This allows marketers to effectively target consumers and improve campaign performance."

With WebTrends Visitor Intelligence, you can:

• Identify, target and engage the people behind your web site visits.
• Combine online behavior with existing offline customer data, such as CRM or demographics, to build a comprehensive Interest Profile that builds over time.
• Replace mass marketing with relevant conversations that are based on the interests of your visitors, and keep them continually engaged.
• Quickly identify and target groups of individuals with the most value to your business and highest potential to act.
• Fuel email, behavioral targeting, and CRM solutions with richer online visitor data and set up triggered follow-up based on the actions a person takes on your site.
• Incorporate critical online consumer insight into corporate dashboards and enterprise systems, such as CRM or a customer data warehouse, to provide a complete view of your customers.

I will get some further insight on Marketing Lab 2 from WebTrends' CMO Tim Kopp, so stay tuned.

View the Full Press Release

Labels: ad:tech, Web Analytics, WebTrends

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