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What Are B2B Purchasers Looking For? – Teleseminar

August 31, 2007 By Leave a Comment

B2B Marketing Teleseminar – Free online seminar Presented by: Stefan Tornquist, Research Director, MarketingSherpa and Gord Hotchkiss, President & CEO, Enquiro

Wednesday, September 12, 2007
2-3pm Eastern /11-12pm Pacific

  • Who makes B2B purchasing decisions?
  • How do they evaluate potential products and services?
  • How do decision makers interact with online lead gen. forms? (a look at eye tracking data)

Business-to-business transactions represent the most complicated and
convoluted purchase decisions anywhere. Not only are these typically complex
long cycle purchases that require significant research, but they also involve a
number of people in each organization playing different roles. New research
focuses on what three types of business-to-business buyers are looking for: the
user buyer, technical buyer and the all-important economic buyer.

Register Now! for the B2B Teleseminar.


Filed Under: B2B

Join Web Analytics World on Facebook

August 30, 2007 By Leave a Comment

Join the Web Analytics World Facebook group and stay on top of our event schedule, new podcasts, Free Whitepapers, and Search Marketing discussions. You can also find pictures and videos from conferences as well as the latest information on Eye Tracking Research from Enquiro.

Join our Facebook Group!

Filed Under: Facebook

Ask.com commercials – still moving in the wrong direction

August 30, 2007 By 1 Comment

As I suggested in a recent PPCHero.com interview (“Targeting Google Only Reminds the Consumer That Google is Number 1”), Ask.com made some bad promotional decisions with their “algorithm” campaign.

Even though they have dropped the algorithm message recently, they still need another basic marketing lesson. Telling the consumer you are not number 1, only reminds them they should use #1. Not you.

Clearly Ask.com is targeting Google in their latest ad. Ask.com needs to stop trying to be Google.


However, this is not to say that Ask.com can not be bigger then Google. They most certainly can, but not by trying to be Google. Google is Google, so Ask.com can not be Google. You can not go back and change the past. Currently, you have nothing to offer that they do not have already.

Consumers don’t remember #2 or # 3. Only #1.

A great marketing book is “Positioning: The Battle for Your Mind“. Authors Al Ries and Jack Trout ask some interesting questions:

“What’s the largest-selling book ever published? – The Bible” What’s the second largest-selling book ever published? … Who Knows? … If you didn’t get into the mind of your prospects first, then you have a positioning problem.”

Ask.com has a positioning problem. They have to find something to be first in. Otherwise, there is first place … and everyone else.

** Find more articles from John W Ellis at http://www.johnwellis.com/

Filed Under: ASK, john ellis

Yahoo, Where is the Love?

August 30, 2007 By 1 Comment

Ever since I started blogging I have noticed that Yahoo! has provided abnormally low number of search engines referrals to my blog. Over the last 4 months, the number of Yahoo! referrals in relation to all search engine referrals to my blog has been 2% whereas Google’s share is over 80%. So why is Yahoo! so low? Well, it could be because of the niche I’m in and my visitors tend to primarily use Google. Or is it because my blog is hosted on a blogspot sub-domain and Yahoo! assigns it very low relevancy in its search algorithm. I asked Matt Cutts his thoughts on this at the Google Dance at SES San Jose and he wasn’t quite sure what the reason was and he hoped that Yahoo! wasn’t purposely applying a low relevancy filter to blogspot addresses.

I ran a quick search engine ranking test for my top referring keywords for Google vs. Yahoo! and noticed that most of the top rankings were at Google and for more than 50% of the keywords my blog was outside the top 30 at Yahoo!

Keyword Rank at Google Rank at Yahoo
actionsource 3 >30
analytics comparison 1 3
clickdensity 18 >30
clicktracks 9 >30
david cancel 8 9
digg apps 4 >30
embed audio 12 >30
facebook vs orkut 2 >30
how google makes money 6 29
kpi 9 >30
manoj jasra 1 1
noindex nofollow 5 15
omniture actionsource 3 16
omniture flash tracking 1 >30
orkut vs facebook 3 >30
seo conference san jose 12 14
ses conference 8 >30
ses san jose 16 >30
ses san jose 2007 16 >30
troy bolton 15 >30
ultimate web analytics 1 2
web analytics 16 >30
web analytics and search marketing 1 4
web analytics blog 10 >30
web analytics comparison 1 1
websidestory 25 >30
webtrends 11 >30
yahoo api 7 >30
yahoo search api 5 20
Filed Under: Google, Yahoo

Free Download: In House SEO PDF

August 29, 2007 By 1 Comment
If you’re considering bringing Search Marketing In House then I recommend downloading this In House SEO PDF. Get expert advice from established SEO professionals at: NetConcepts, ResortQuest, Time Inc., Business.com and Classmates.com. Earlier this summer I asked some of the top SEO minds the same 2 questions, it was quite a popular series so I decided to turn it into a PDF.
  • What is the biggest advantage for an organization to bring Search Marketing In-house?
  • What is the biggest challenge in accomplishing a transformation to In-house SEO?

Download Now!

The PDF also includes a bonus section: Links to 10 great In house search marketing resources. Below is a snippet from the In House SEO PDF.

“Often search engine optimization is an after-thought, if it is thought of at all. The biggest benefit for bringing search marketing in-house is that you have someone internal who can champion and represent SEO in the hallways, at meetings, and through relationship building. Also, it gives everyone in the company someone to reach out to for an immediate answer and/or involvement when the need arises.” – Jessica Bowman, Business.com.

Special thanks to: John Ellis, Jessica Bowman, Jennifer Mathews Somogyi, Aidan Beanland, Rudy DeDominicis and Chris Smith.

Filed Under: Search Marketing In House, SEO In House

ShopVogue.TV Leverages Marketing Lab2

August 28, 2007 By Leave a Comment
WebTrends Inc., announced that ShopVogue.TV, a broadband Internet channel that combines interactive shopping with an immersive video experience, has deployed the recently announced WebTrends Marketing Lab™ 2 to measure and interpret customer engagement with the site. As an integrated suite of enterprise-class solutions, WebTrends Marketing Lab™ 2 will provide ShopVogue.TV with the ability to track and interpret site visit information and score customer engagement to drive more effective and targeted marketing campaigns aimed to satisfy the specific needs of their audience.

Leveraging the interactive nature of emerging Web 2.0 features, ShopVogue.TV features multiple channels of streaming video showcasing the best of fashion, beauty and culture that consumers are able to shop for as they watch. Building on the power of social media trends, viewers are also able to create and share with others their own fashion choices through a new, interactive user-generated feature. By providing compelling programming, rich images and detailed product information, ShopVogue.TV directly connects advertisers with consumers looking for entertainment and inspiration for shopping – both online and off. The site will feature original programming, including “60 Seconds to Chic,” “Behind the Lens”, and the previously syndicated “Trend Watch.”

“ShopVogue.TV is an innovative concept and will change the face of online shopping as we know it,” said Greg Drew, CEO and president, WebTrends. “The unique design provides consumers with an opportunity to further engage with advertised brands, explore new product offerings, interact with other passionate consumers to learn about fashion trends and ultimately move from shopper to buyer. WebTrends provides ShopVogue.TV with the intelligence needed to effectively understand the consumers buying habits and improve advertisers’ retail campaign performance.”

Filed Under: Web Analytics, WebTrends

Web Analytics Shootout by Stone Temple Consulting

August 28, 2007 By Leave a Comment
Eric Enge and his team at Stone Temple Consulting have released the final version of their Web Analytics Shootout Report. If your organization has ever been curious as to which Web Analytics package is the most accurate and which analytics is right for your business then I recommend reading Stone Temple’s report.

In this report, Stone Temple Consulting compares major web analytics packages on actual websites. The Analytics packages compared include: IndexTools, ClickTracks, Google Analytics, Affinium NetInsight, WebTrends, SiteCatalyst and Visual Sciences’ HBX. They compared these analytics packages across the following items:

  • Ease of implementation
  • Ease of use and reporting
  • Strengths of weaknesses of each analytics package
  • Accuracy of data
  • First party vs. Third Party Cookies
  • Placement of JavaScript on page
  • Which analytics tool to use for which type of website

What you will find in the Web Analytics Shootout – Final Report

Section 1: An executive summary of the report, key findings, and key takeaways

Section 2: Information about how the study was conducted, and its methodology

Section 3: An analysis of how the user deletion rates of third party cookies and first party cookies differ

Section 4: Comparative data showing:

  • Visitors
  • Unique Visitors
  • Page Views
  • Specific segments as defined per site for 2 sites

Section 5: A section on “Why Accuracy Matters”

Section 6: A detailed study of the effect that location of the JavaScript on the web page has on traffic data:

  • Test results showing how JavaScript placement affects search results
  • A discussion of what this means for web site owners and marketers

Section 7: A qualitative review of the major strengths and weaknesses of all of the packages we worked with during the study.

Filed Under: Web Analytics