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As many people know by now, Disney (DIS) purchased Club Penguin for $700 million dollars last week which includes $350 million up front and another $350 million to come later based on performance. Club Penguin is actually located in Kelowna, British Columbia – I can literally see their office from my building.
Below are some stats from Hitwise related to Club Penguin’s rapid growth.
- According to Hitwise, ClubPenguin.com was the 131st most visited website in the US for June 2007
- US traffic to ClubPenguin.com increased 329% comparing June 2007 versus June 2006.
- Among a select group of virtual world websites (see attached), ClubPenguin.com received the third most visits for June 2007.
