How to Get Started with Eye Tracking
| Manoj Jasra - Wednesday, August 15, 2007 0 Comments |
How do customers use my site? What areas of the page are customers focusing on and what content engages their attention? What areas of the page attract the most attention and thus should be utilized for calls-to-action and important messaging? Is our site easy to use?All the above can be answered with an Eye Tracking Study from Enquiro Research. A "basic package" Eye Tracking Study is very affordable and will quickly allow you to make effective decisions on your online campaign.
Enquiro Research's Basic Eye Tracking Study package, includes:
- Diagnosis
- Study design
- Panelist recruitment
- Conducting of the Eye Tracking Study with 60 panelists
- 2 possible scenarios (e.g. your conversion vs. your competitor’s)
- Data analysis
- A written report with specific recommendations
- Presentation and consultation on results
- All raw data, posted on a secure website, including aggregate heatmaps, gaze plots and participant session movies burned onto DVD
Optional Add-Ons 
- Exit Survey during the study to capture the subjects’ impressions of your site
- Enquiro presentation at your company
- Progressive time-sliced heatmaps
For more information visit: http://www.enquiroresearch.com/ or check Enquiro Research out at Search Engine Strategies San Jose, booth #333.
Labels: Eye Tracking, Search Engine Strategies
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