SES San Jose: In House: Big PPC
| John W Ellis - Thursday, August 23, 2007 1 Comments |
An interesting session I attended at the Search Engine Strategies conference in San Jose was 'In House: Big PPC.' This featured several search engine marketing professionals from large corporations. Fox Interactive Media, Intuit, Adobe and a couple of agencies were on the panel.
It was refreshing to learn that even larger, world-wide companies have the same struggles. Although, I thoroughly love my job and my company, there are many unique issues when combing multiple products and brands under one SEM account. It was refreshing to hear that the grass is not really greener on the other side.
For example, when asked about web analytics all three major corporation said they have mixture of various programs for different products and brands. They have product lines that had little or no web analytics. There was also very little combined reporting. They are all wishing, and in some cases working on a combine solution for all of their sites. However, that did not sound like that was happening very soon.
The goal for Fox, Adobe, and Intuit is to combine all search engine marketing efforts of all brands, product lines, and business units. The idea is to not have internal bid wars and messaging conflicts in search marketing efforts. However, one of the struggles was figuring out how to pay for search engine campaigns when all of these business units have their own budgets and accounting codes. There was no clear answer on this topic. They all acknowledge it is a unique, large in-house, problem. Again, that was oddly refreshing to hear that they struggle with that as well.
I also learned from Bill Macaitis, VP of Online Marketing & SEO/SEM at Fox Interactive Media, that he is hiring. He asked several times for contacts and business cards for those who may be interested. I wanted to pass that on to all my search marketing pals.
** Find more articles from John W Ellis at http://www.johnwellis.com/Labels: john ellis, pay-per-click, Search Engine Strategies, SEO In House, SES
Hi John - I've been following the SES in San Jose last week, and saw
this from your posting : " learned from Bill Macaitis, VP of Online Marketing & SEO/SEM at Fox Interactive Media, that he is hiring " This is not Fox, but it is a client of mine in the same space as Ditech. If you know of someone that might be making a change, please pass my opportunity on also to your same colleagues :
SEO Manager - Reports to CIO
*
Results-oriented Internet technical marketing specialist, with notable successes in directing a broad range of SEO/SEM strategies and campaigns, PPC and PPP campaigns, technology development, strategic online media planning/buying, and revenue generation. Proven track record of increasing revenue, profit, national market share, client acquisition, and brand awareness. Solid track history for successful corporate advance.
Primary Role : Fully responsible for development, design, and implementation of multiple nationwide Internet marketing plans and strategies, which includes, but is not limited to organic search engine optimization (SEO), pay-per-click (PPC) campaigns, pay-per-placement (PPP) campaigns, content development and optimization, search engine marketing (SEM), and online press releases. Manage and direct all client PPC campaigns and accounts, SEO/SEM strategies, website content/layout/usability, and any other Internet marketing campaigns. Supervise and oversee all Internet marketing client accounts, website design, SEO/SEM resources, and third party affiliations. Analyze and review client website traffic metrics, ROI, and PPC campaign performance. Research and recommend new SEO/SEM strategies, Internet marketing and advertising technologies, and current internet trends (Web 2.0). Manage all client websites, which includes uploading/deleting content, and creating and/or approving new web content
Primary Responsibility: Build, designed, and implemented, unconventional online marketing campaigning strategies with accepted Best Online Marketing Practices.
Build nationwide MVNO within online financial network communities that meet Corporate objectives for target metric goals. This consist of proven planning and design methods, and implementation of critical mission systems in Search Engine Marketing, Pay Per Click and Search Engine Optimization- to link building, optimization of rapid search campaigns, and websites. Mobile Marketing - Developed, implement, mobile eCommerce campaigns is a plus.
Core Competencies
· Held An Effective Leadership Role
· Search Engine Optimization (SEO)
· Strategic Online Positioning
· Internet Marketing Management
· Search Engine Marketing (SEM)
Pay Per Click / Pay Per Placement
· Creative Marketing Strategies
· eMarketing Campaign Analysis
· Staff Development Programs
Technical Proficiencies
Expert knowledge of SEO, SEM, PPC, PPP, and other Internet marketing strategies
Expert knowledge of PPC advertisers including Google AdWords, Google AdSense, Yahoo (Overture) Sponsored Search, and MSN adCenter.
Webmaster Design and Development working in HTML, XHTML, CSS, and Rich Media formats
Microsoft Office Suite, WebTrends is a PLUS.
Midwest Location - To 90K plus bonus. Full relocation included.
Thanks in advance,
Tom