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Leveraging the interactive nature of emerging Web 2.0 features, ShopVogue.TV features multiple channels of streaming video showcasing the best of fashion, beauty and culture that consumers are able to shop for as they watch. Building on the power of social media trends, viewers are also able to create and share with others their own fashion choices through a new, interactive user-generated feature. By providing compelling programming, rich images and detailed product information, ShopVogue.TV directly connects advertisers with consumers looking for entertainment and inspiration for shopping – both online and off. The site will feature original programming, including “60 Seconds to Chic,” “Behind the Lens”, and the previously syndicated “Trend Watch.”
“ShopVogue.TV is an innovative concept and will change the face of online shopping as we know it,” said Greg Drew, CEO and president, WebTrends. “The unique design provides consumers with an opportunity to further engage with advertised brands, explore new product offerings, interact with other passionate consumers to learn about fashion trends and ultimately move from shopper to buyer. WebTrends provides ShopVogue.TV with the intelligence needed to effectively understand the consumers buying habits and improve advertisers’ retail campaign performance.”
