|
|
Eric Enge and his team at Stone Temple Consulting have released the final version of their Web Analytics Shootout Report. If your organization has ever been curious as to which Web Analytics package is the most accurate and which analytics is right for your business then I recommend reading Stone Temple’s report.
In this report, Stone Temple Consulting compares major web analytics packages on actual websites. The Analytics packages compared include: IndexTools, ClickTracks, Google Analytics, Affinium NetInsight, WebTrends, SiteCatalyst and Visual Sciences’ HBX. They compared these analytics packages across the following items:
- Ease of implementation
- Ease of use and reporting
- Strengths of weaknesses of each analytics package
- Accuracy of data
- First party vs. Third Party Cookies
- Placement of JavaScript on page
- Which analytics tool to use for which type of website
What you will find in the Web Analytics Shootout – Final Report
Section 1: An executive summary of the report, key findings, and key takeaways
Section 2: Information about how the study was conducted, and its methodology
Section 3: An analysis of how the user deletion rates of third party cookies and first party cookies differ
Section 4: Comparative data showing:
- Visitors
- Unique Visitors
- Page Views
- Specific segments as defined per site for 2 sites
Section 5: A section on “Why Accuracy Matters”
Section 6: A detailed study of the effect that location of the JavaScript on the web page has on traffic data:
- Test results showing how JavaScript placement affects search results
- A discussion of what this means for web site owners and marketers
Section 7: A qualitative review of the major strengths and weaknesses of all of the packages we worked with during the study.
