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B2B Marketing Teleseminar – Free online seminar Presented by: Stefan Tornquist, Research Director, MarketingSherpa and Gord Hotchkiss, President & CEO, Enquiro
Wednesday, September 12, 2007
2-3pm Eastern /11-12pm Pacific
- Who makes B2B purchasing decisions?
- How do they evaluate potential products and services?
- How do decision makers interact with online lead gen. forms? (a look at eye tracking data)
Business-to-business transactions represent the most complicated and
convoluted purchase decisions anywhere. Not only are these typically complex
long cycle purchases that require significant research, but they also involve a
number of people in each organization playing different roles. New research
focuses on what three types of business-to-business buyers are looking for: the
user buyer, technical buyer and the all-important economic buyer.
Register Now! for the B2B Teleseminar.
