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Ever since I started blogging I have noticed that Yahoo! has provided abnormally low number of search engines referrals to my blog. Over the last 4 months, the number of Yahoo! referrals in relation to all search engine referrals to my blog has been 2% whereas Google’s share is over 80%. So why is Yahoo! so low? Well, it could be because of the niche I’m in and my visitors tend to primarily use Google. Or is it because my blog is hosted on a blogspot sub-domain and Yahoo! assigns it very low relevancy in its search algorithm. I asked Matt Cutts his thoughts on this at the Google Dance at SES San Jose and he wasn’t quite sure what the reason was and he hoped that Yahoo! wasn’t purposely applying a low relevancy filter to blogspot addresses.
I ran a quick search engine ranking test for my top referring keywords for Google vs. Yahoo! and noticed that most of the top rankings were at Google and for more than 50% of the keywords my blog was outside the top 30 at Yahoo!
| Keyword | Rank at Google | Rank at Yahoo |
| actionsource | 3 | >30 |
| analytics comparison | 1 | 3 |
| clickdensity | 18 | >30 |
| clicktracks | 9 | >30 |
| david cancel | 8 | 9 |
| digg apps | 4 | >30 |
| embed audio | 12 | >30 |
| facebook vs orkut | 2 | >30 |
| how google makes money | 6 | 29 |
| kpi | 9 | >30 |
| manoj jasra | 1 | 1 |
| noindex nofollow | 5 | 15 |
| omniture actionsource | 3 | 16 |
| omniture flash tracking | 1 | >30 |
| orkut vs facebook | 3 | >30 |
| seo conference san jose | 12 | 14 |
| ses conference | 8 | >30 |
| ses san jose | 16 | >30 |
| ses san jose 2007 | 16 | >30 |
| troy bolton | 15 | >30 |
| ultimate web analytics | 1 | 2 |
| web analytics | 16 | >30 |
| web analytics and search marketing | 1 | 4 |
| web analytics blog | 10 | >30 |
| web analytics comparison | 1 | 1 |
| websidestory | 25 | >30 |
| webtrends | 11 | >30 |
| yahoo api | 7 | >30 |
| yahoo search api | 5 | 20 |
I don’t think its a blog thing, I have several websites that suffer from the same form of Yahoo-neglect. Not sure why…