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Stoney deGeyeter, a fellow SearchEngineGuide Blogger, has written a very interesting 2 part series showing how well (or poorly) some of the Top speakers at Search Engine Strategies San Jose branded themselves for their company and/or blog on Google; Stoney used their names as the search query for his test. His list included Gord Hotchkiss, Danny Sullivan, Rand Fishkin, Matt Bailey, Jennifer Laycock, Greg Jarboe and many more…. Here’s a sample of the article using Jennifer Laycock as an example:
Jennifer Laycock, Search Engine Guide
No surprise here. A search for Jennifer Laycock puts her Search Engine Guide bio page front and center. Number three is her Lactivist blog. An interesting number ten entry is a bio page for Wendy Boswell on About.com. Jennifer’s name is nowhere on the page. Guess them old links are still providing juice. Just to stir things up I search for Search Guide instead of Search Engine Guide. SEG comes up number two and three. Searching for Search Engine Guide puts the site in the top spot.
A search for “Manoj Jasra” reveals that I brand myself fairly well but do have some work to do because my employer, Enquiro Search Solutions, does not appear until page 3. However, results that do appear in the first page include this blog, my personal website, my Search Engine Guide Profile, my WebProNews Profile, and my LinkedIn profile.
How well are you Branded?
Read the entire post here.
