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I wanted to pass on a great article by a friend of mine, Chip Gallent. Chip discusses “Tagging: The New Killer App” on his blog ChipGallent.com
Tagging is replacing the way we search for information. 
By tagging articles and posts, it allows editors to alert the public on new information of a specific topic available.
Of course, this process is subject to abuse as well. If web editors start associating unrelated tags to their articles, just to attract users, then tagging becomes useless.
Now that’s not to say I am not a fan. The web will adjust to abuse. It always has and always will. Automatic tags may be down the road. This would not allow editors to decide on the tags. The tags will be automatically generated based on content.
Tagging has become the Killer App as Chip mentions. Users have become more sophisticated and have are starting to skip over irrelevant content. Tagging removes that process; it takes them straight to the data.
As search marketers, we have to be aware of this shift. We can not just assume that content is still king. We have to adjust. By staying aware of the user and their needs, we can adjust to their trends and habits. Social tagging is a part of Search Engine Marketing.
** Find more articles from John W Ellis at http://www.johnwellis.com/
