Another work week coming to an end which means another week full of good articles and posts. Here are this weeks must reads in SEM:

Search Marketing

• Losing Wait: 5 Simple Steps to Reducing Web Page Download Times - SearchEngineGuide
• Google Promoting Mobile Ads!- Unofficial SEO
• A Half Dozen Viral Campaign Launching Tactics to Try When Digg's Homepage Rejects You - SEOMoz
• How Can I Optimize My Videos? - ASK Enquiro
• September 26: MSN Live Search 2.0 Arrives - SE Round Table
• Making Sense of Linking and Site Promotion - Top Rank Blog

Web Analytics

• comScore starts measuring Blog Audiences - will publish Conversational Media Report - Web Metrics Guru
• Data Mining And Predictive Analytics On Web Data Works? Nyet! - Occam's Razor
• Reverting Back to Original "Average Time on Site" Calculation Today - Google Analytics Blog
• Convergence of Web Analytics and Behavioral Targeting - Anil Batra
• Conversion doesn't start where you think - Stephen Hamel

Labels: Industry News, Must Reads