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Hitwise today announced the launch of its new Election 2008 Data Center, providing online usage data surrounding the 2008 US presidential election. This new feature to the Hitwise Data Center highlights which candidates are the most visited online and which candidates generate the highest volume of searches. This sample of Hitwise data is publicly available to political enthusiasts, marketers, bloggers, academics, and the media.
Hitwise Election 2008 data is based on the online usage and search behavior of how more than 10 million US Internet users interact with more than 1 million websites across more than 160 industry categories.
| Custom Category of Republican Presidential Candidates – Weekly US Market Share of Visits | |||
| Weekly rankings for the week ending 08/04/2007 | |||
| Rank | Candidate | Domain | Market Share % |
| 1 | Ron Paul | www.ronpaul2008.com | 44.16% |
| 2 | Mitt Romney | www.mittromney.com | 16.13% |
| 3 | Rudy Giuliani | www.joinrudy2008.com | 11.78% |
| 4 | John McCain | www.johnmccain.com | 9.74% |
| 5 | Mike Huckabee | www.mikehuckabee.com | 9.20% |
| 6 | Duncan Hunter | www.gohunter08.com | 3.79% |
| 7 | Sam Brownback | www.brownback.com | 3.49% |
| 8 | Tommy Thompson | www.tommy2008.com | 1.71% |
| Note – the Hitwise data is based on a custom category of Republican websites for only those presidential candidates that have officially announced their candidacy ranked by US market share of visits, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million US Internet users. Hitwise ranks more than 1 million unique websites on a daily basis, including sub-domains of larger websites. Hitwise categorizes websites into industries on the basis of subject matter and content, as well as market orientation and competitive context. | |||
| Source: Hitwise | |||
| Custom Category of Democrat Presidential Candidates Weekly US Market Share of Visits | |||
| Weekly rankings for the week ending 08/04/2007 | |||
| Rank | Candidate | Domain | Market Share % |
| 1 | Barack Obama | www.barackobama.com | 40.64% |
| 2 | Hillary Clinton | www.hillaryclinton.com | 24.20% |
| 3 | John Edwards | www.johnedwards.com | 18.36% |
| 4 | Joe Biden | www.joebiden.com | 4.49% |
| 5 | Chris Dodd | www.chrisdodd.com | 4.11% |
| 6 | Mike Gravel | www.gravel2008.us | 2.90% |
| 7 | Bill Richardson | www.richardsonforpresident.com | 2.74% |
| 8 | Dennis Kucinich | www.dennis4president.com | 2.56% |
| Note – the Hitwise data is based on a custom category of Democratic websites for only those presidential candidates that have officially announced their candidacy ranked by US market share of visits, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million US Internet users. Hitwise ranks more than 1 million unique websites on a daily basis, including sub-domains of larger websites. Hitwise categorizes websites into industries on the basis of subject matter and content, as well as market orientation and competitive context. | |||
| Source: Hitwise | |||
