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With a lot of discussion lately if SEO is dead or not, I thought I would step back to see how others define Search Engine Optimization. 
Before we can tell if it’s dead, let’s see what it is. Below are definitions from several popular website.
MarketingProfs.com – The altering of a Web site, Web pages and links to Web sites and Web pages to improve visibility, rank and relevance in the organic, crawler-based listings of search engines.
WebsiteNova.com – This is the process of making a website ‘search-engine-friendly.’ Search engine optimization is primarily used to increase rankings in SERPs, and effective SEO can increase the potential of your website and bring in more traffic.
Wikipedia.com – A set of methodologies aimed at improving the visibility of a website in search engine listings.
SEOmoz.org – … the active practice of optimizing a web site by improving internal and external aspects in order to increase the traffic the site receives from search engines.
Webopedia.com – … the process of increasing the amount of visitors to a Web site by ranking high in the search results of a search engine
All of those are very good definitions from very reputable sites. I use several of them often. These definitions seem to have one thing in common: traffic. SEO brings in traffic.
That is good at a basic level. SEO is definitely not dead, it’s just elementary. Traffic is good, but quality traffic is better. SEO is needed and appreciated, but it’s important not to stop there.
As mentioned before, if you are looking for help: You need a Search Engine Marketer, not an SEO.
** Find more articles from John W Ellis at http://www.johnwellis.com/
Definition of SEO:
Search Engine Optimization (SEO) is attempting to make the website and pages as high-ranking as possible. Search Engine Optimization is the practice of manipulating aspects of a Web site to improve its ranking in search engines. Numerous practices are used to achieve that goal, such as submitting the Web site to directory services, and addressing Web site architecture and content. The act of altering a web site so that it does well in the organic, crawler-based listings of search engines. Also called SEO. Search Engine Optimization is also referred to by some as Search Engine Marketing (although search engine marketing is more than just organic positioning).