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Google Checkout and Gmail Updates


I was browsing through the Google Blogs using my Yahoo Pipe and noticed that there have been a couple pieces of cool news item floating around at the the Gmail and Google Checkout blogs.

Gmail Updating Code

So recently the Gmail team has been working on a structural code change that
we’ll be rolling out to Firefox 2 and IE 7 users over the coming weeks (with
other browsers to follow). You won’t notice too many differences to start with,
but we’re using a new model that enables us to iterate faster and share
components (we now use the same rich text editor as Groups and Page Creator, and the Contact Manager can be seen in several Google apps). A few other things you will notice are some new keyboard shortcuts and the ability to bookmark specific messages and email searches.

Google Checkout Adds 5 New API Features

* Name Parsing: Provides the first name, last name, and full name of the buyer and
order recipient in separate fields new order notifications.
* Google Promo Notification: If an order is placed under a Google promotion, you can require new order notifications, charge amount notifications, and refund amount notifications to include the promotion amount.
* Ship-to Phone: Returns the buyer’s ship-to phone number in new order
notifications.
* Billing Phone: Returns the buyer’s billing phone number in new order
notifications.
* Improved Notifications: Prevents a merchant from improperly acknowledging a new order notification by requiring their acknowledgment to specify the serial number of the notification.


Google Website Optimizer Webinar – Advanced Users

I know it’s really short notice, but Tom Leung of Google Analytics will be holding a free online webinar titled: Website Optimizer: Creating & Launching Experiments.

The online seminar, Website Optimizer: Creating & Launching Experiments, builds on the first and is designed for those who have previous experience with Website Optimizer or other site testing tools. Tom will give a step-by-step demonstration of how to successfully launch multivariate and A/B experiments, and he’ll also answer your questions.

Website Optimizer: Creating & Launching Experiments (Intermediate and advanced users)
Thursday, November 1st, 2007 10:00 – 11:00am PDT

Register to attend.

ClickTracks Receives WSI Excellence Award

ClickTracks, http://www.clicktracks.com/, the Web analytics solution from J.L. Halsey (OTCBB:JLHY), announced today it is the recipient of the 2007 Partner in Excellence award given by WSI, the leading global provider of Internet solutions to small and medium sized businesses, headquartered in Toronto, Canada.


Earlier this year, WSI and J.L. Halsey, a provider of integrated marketing technology solutions, announced a new partnership whereby WSI will offer the suite of ClickTracks Web analytics tools through WSI’s global consulting network. To date, close to 300 WSI consultants have signed on to integrate ClickTracks into their strategy of recommended solutions to clients.

“J.L. Halsey welcomes the opportunity to work with WSI in delivering ClickTracks’ easy-to-use Web analytics tools to our global SMB entrepreneurs,” says Sylvie Moreau, vice president of corporate business development for J.L. Halsey. “One of the attributes that WSI finds of great value is ClickTrack’s quick setup. WSI consultants can immediately start working with ClickTracks and providing insight and actionable advice to their clients to increase ROI of their online marketing programs,” Moreau says.

J.L. Halsey’s ClickTracks solution is WSI’s first analytics partner, chosen for its innovative, customer-friendly approach to Web analytics and data reporting. The collaboration marks the first of future partnerships between the companies, with a host of integrated solutions available from J.L. Halsey, including Lyris List Manager, EmailLabs, EmailAdvisor, Hot Banana and the soon-to-be launched PPC bid management solution, BidHero.

IBM Falling Behind on Content Management

CMS Watch has found that IBM’s Web Content Management (WCM) technologies have been stagnating at a time when competitors are paying greater attention to web publishing toolsets.

This analysis stems from CMS Watch’s 2008 “Web CMS Report,” released earlier this month, which evaluates 30 major Web Content Management (WCM) offerings. As part of its ongoing research, CMS Watch interviews hundreds of web managers around the world.

IBM’s competitors have been busy in the past year. Microsoft rebuilt its WCM services from scratch under Office SharePoint 2007. EMC is re-investing in Documentum’s WCM capabilities. Oracle acquired Stellent, an ECM vendor with a strong focus on WCM. None of these products are without their flaws, but each has seen substantial attention of late.

In the meantime, IBM’s Workplace Web Content Management (WWCM) product remains a generation behind, and it is conceivable that IBM may simply elect to acquire a WCM vendor to fill the gap. CMS Watch cautions that IBM WWCM customers may risk the kind of painful upgrade or even replacement of the kind endured by Microsoft Content Management Server (MCMS) licensees when Redmond rewrote that tool under SharePoint.

To be sure, the IBM WWCM product has some strengths. It can be integrated with WebSphere Portal Server, and the contributor interface has been localized in multiple languages.

However, WWCM customers tell CMS Watch that the product remains weak in the following areas:

- WWCM comes in two different versions (a Java edition associated with WebSphere and a Lotus edition attached to Domino), which is confusing for buyers and appears to have dissipated development energy
- The product is comparatively feature-poor, especially with respect to globalization services, at a time when many large customers are re-examining their web publishing operations in a global context.
- WWCM suffers from a legacy of bugginess (somewhat redressed in a recent dot-release), a comparatively very quiescent customer community, and much less publicly-available information than other IBM server products.
- Experienced WWCM consulting and integration talent appears in particularly short supply

“Workplace Web Content Management seems lost at IBM,” argues CMS Watch Founder, Tony Byrne. “That doesn’t mean current licensees should stop using it,” Byrne added, “but it does mean that Big Blue customers should not automatically implement WWCM without carefully considering other alternatives.”

Hitwise Launches New and Returning Visitors Data

Hitwise, today announced the launch of a new Clickstream report – New and Returning Visitors. This new data is invaluable for understanding the percentage of new and repeat traffic a website receives, which sources of traffic provide the greatest volumes of each type of visitor and where new and returning visitors go after visiting a website.

Utilizing this data allows marketers to analyze a competitor’s audience in terms of new and repeat traffic and further understand the strategy and effectiveness of competitive marketing programs. For example, New and Returning Visitors data can help determine if competitors are more focused on traffic-driving campaigns or retaining existing visitors. In addition, New and Returning Visitors allows marketers to:

Gauge the effectiveness of online partners, such as search engines and other traffic- driving websites, like social networking sites, in driving traffic to a website.
Identify where New or Returning Visitors go after visiting your own website for insights on how to stop churn.

The New and Returning Visitor data is updated daily, weekly and monthly and available on the top 10,000 websites visited by Internet users from the U.S. sample of 10 million users.

Some examples of the data include:

  • Among Social Networking websites: 6.23 percent of traffic to Facebook.com consisted of new visitors for the week ending Oct. 20, 2007.
  • Among Online movie rental websites: Of the traffic going to Netflix.com from Google, 24 percent was from new visitors for the week ending Oct. 20, 2007. Of the traffic going to Netflix.com from Yahoo! Search, 34 percent was from new visitors.
  • Among Political candidate websites: Traffic to Ronpaul2008.com consisted of 52 percent returning visitors for the week ending Oct. 20, 2007. Traffic to HillaryClinton.com consisted of 28 percent returning visitors.

The New and Returning Visitors data is calculated by Hitwise’s proprietary data collection software that determines whether an anonymous user has visited a website in the previous 30 days. A New Visitor is classified as a user who has not accessed the website in the previous 30 days. New and Returning data is also available in the UK and Australia markets.

Map Market Share: Mapquest Still On Top

I was trying to determine which map site (Mapquest, Yahoo Maps or Google maps) had the greatest market share and was surprised to see how dominant Mapquest still is. All the numbers below from Hitwise, Compete and comScore (2006-2007) indicate that Mapquest still owns the majority of traffic. What this tells me that Mapquest has done a good job retaining visitors even though their interface lacks the sophistication of Google/Yahoo maps.

Top Halloween Costumes 2007

According to Hitwise, the top searched for Halloween Costumes in 2007 are:

  1. hannah montana costume
  2. master chief costume
  3. pirate costume
  4. wonder woman costume
  5. little red riding hood costume
  6. hannah montana halloween costume
  7. tinkerbell costume
  8. pippi longstocking costume
  9. flapper costume
  10. raggedy ann costume

Hannah Montoya - Top Halloween CostumeThe websites receiving the most traffic from the term “hannah montana costume” were Costumzee.com, PriceGrabber.com, Celebrate Express, Target.com and Shopzilla. Other popular costume searches included Halo 3’s Master Chief, pirates, Wonder Woman, Little Red Riding Hood, and Tinkerbell. The top descriptive search terms used for Halloween costumes include perennial favorites such as sexy, funny, homemade and cool. Also among the popular descriptive searches were “cheap halloween costume ideas” which increased 305 percent and the term “adult halloween costume” which increased 336 percent versus last year.

Below are the top Halloween websites (by market share)

  1. http://www.buycostumes.com/
  2. http://www.halloweenexpress.com/
  3. http://www.spirithalloween.com/
  4. http://www.costumesupercenter.com/
  5. http://www.anniescostumes.com/
  6. http://www.costumehub.com/
  7. http://www.costumecraze.com/
  8. http://www.zoogstercostumes.com/
  9. http://www.halloweenmart.com/
  10. http://www.partylounge.com/