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HitWise’ Bill Tancer recently noted that Ask.com has experienced a lift in weekly market share. The question is, did Ask.com’s new marketing campaigns cause this?
Well, like all broadcast messages it’s hard to tell for sure. They are definitely better and less offensive than the previous “algorithm” commercials. They seem to be getting closer to the mark, but yet still way off.
However, Ask.com is trying too hard at mass marketing. Mass marketing is dead.
Unfortunately, there is a lot missing from Ask Sponsored Search program that we can not buy into. Until we can get it, I can not recommend the product to friends and family.
Ask.com could save time and money by going after a small, yet ignitable audience … us. As online marketers, if we like the product we will spread the words.
Online marketers need to “buy in”, before Ask expects others to adapt. By following PyroMarketing rules, Ask.com can make small steps that can prove wonders.
** Find more articles from John W Ellis at http://www.johnwellis.com/
