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Enquiro Research has just released a Free white paper on how B2B Tech Buyers make purchase decisions online. Download it and find out how:
- What Influences a Technical Buyer throughout the purchase decision, and how to leverage those influencing factors on your website.
- What Technical Buyers are looking for on your website, and how to build up your “content arsenal.”
- How to get Technical Buyers to put you on the top of their short-list.
It seems that B2B still looks at online as only a lead generation tool,
something that generates a contact for an offline sales agent to follow up on,
but obviously technical buyers want more information from online.
Technical buyers are using online and search to select and screen out vendors;
to create short lists; and to get competitive pricing for closing negotiations.
Here is the table of contents from the whitepaper:
Introduction
Who is a Technical Buyer?
What is a Technical Buyer Looking for at First?
- Leveraging the SERP
What are a Technical Buyers Influencers?
- How to Build Online Buzz
- Leveraging the Distributor’s Website
- Driving Offline Traffic Online
- Using Microsites for Tradeshows
-What are Technical Buyers Looking for on Your Website?
- Rich Media in BB
- The Power of Testimonials
- Building a Great Homepage
How do Technical Buyers get to You?
- The Role of Vertical Search in BB
Where do Technical Buyers Buy?
Visit: http://www.enquiroresearch.com/b2b-tech-2007.aspx
