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According to Brett Crosby over at the Google Analytics Blog posted that Justin Cutroni, the Director of Analytics at EpikOne, Inc has jsut released a very thorough eBook on Google Analytics, titled “Google Analytics Shortcut.” The goal of Google Analytics ShortCut is to help users configure Google Analytics to meet their business needs. It’s only $10, so I suggest you BUY IT right away.
Here’s an overview of the eBook:
- Getting Setup Correct
- How Google Analytics Works
- Profiles and Profile Settings
- Filters
- Goals & Funnels
- Common Website Configurations
- Dynamic Websites
- Tracking Across Multiple Domains
- Tracking Across Multiple Sub Domains
- Tracking Across Multiple Domains with Multiple Sub Domains
- Frames & IFrames
- Marketing Campaign Tracking
- E-Commerce Tracking
- Custom Segmentation
- CRM Integration
- Tips & Tricks
- Tracking Visitor Clicks, Outbound Links and Non-HTML Files
- Recommended Profiles & Filters
- Custom Segmentation Hacks
- Excluding Yourself from Google Analytics Data
- Creating an Implementation Plan
- Keeping Track of Your Configuration Changes
- Troubleshooting Data Accuracy
- Reference
- Google Analytics Functions
- Tracking Code Variables
- Regular Expressions
- Tools for Debugging Google Analytics
Just purchased the eBook, seems like a good buy, but it is definitely not thorough. If you need a thorough set-up guide to Google Analytics, check out Sean Purtell, master Google Analytics Specialist. His courses will enable you to set up Google Analytics properly.