Search Engine Market Share for September - Hitwise

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Search Engine Market Share for September - Hitwise

Manoj Jasra - Wednesday, October 17, 2007 0 Comments

Hitwise, today announced that Google accounted for 63.55 percent of all U.S. searches in the four weeks ending September 29, 2007. Yahoo! Search, MSN Search and Ask.com each received 22.55, 7.83 and 4.32 percent respectively. The remaining 49 search engines in the Hitwise Search Engine Analysis Tool accounted for 1.75 percent of U.S. searches.

Percentage of U.S. Searches Among Leading Search Engine Providers
Domain	Sept 07	Aug 07	Sept 06
www.google.com	63.55%	63.98%	60.93%
search.yahoo.com	22.55%	22.87%	22.29%
search.msn.com	7.83%*	7.98%*	10.87%*
www.ask.com	4.32%	3.49%	4.28%
Note: Data is based on four week rolling periods (ending 9/29/07, 9/01/07; 9/30/2006) from the Hitwise sample of 10 million US Internet users. * - includes executed searches on Live.com and MSN Search.
Source: Hitwise

Google an Increasing Source of Traffic to Key Industries

Search engines continue to be the primary way Internet users navigate to key industry categories. Comparing September 2007 to September 2006, the Travel, Entertainment and Business and Finance categories received double digit increases in their share of traffic coming directly from search engines.

U.S. Category Upstream Traffic from Search Engines and Google - September 2007
Category	Percent of Category Traffic from Search Engines, Sep-07	Percent Change in Share of Traffic From Search Engines, Sep-07 – Sep-06	Percent of Category Traffic from Google, Sep-07	Percent Change in Share of Traffic From Google, Sep-07 – Sep-06
Health and Medical	44.43%	3%	28.61%	5.75%
Travel	32.51%	14%	21.16%	23.39%
Shopping and Classifieds	25.55%	2.20%	15.77%	6.05%
News and Media	20.89%	8%	13.28%	11.01%
Entertainment	20.81%	14%	12.38%	16.96%
Business and Finance	17.00%	19%	10.27%	30.56%
All figures are based on U.S. data from the Hitwise sample of 10 million Internet users. Source: Hitwise