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Search Engine Market Share for September – Hitwise


Hitwise, today announced that Google accounted for 63.55 percent of all U.S. searches in the four weeks ending September 29, 2007. Yahoo! Search, MSN Search and Ask.com each received 22.55, 7.83 and 4.32 percent respectively. The remaining 49 search engines in the Hitwise Search Engine Analysis Tool accounted for 1.75 percent of U.S. searches.


Percentage of U.S. Searches Among Leading Search Engine Providers

Domain Sept 07 Aug 07 Sept 06
www.google.com

63.55%

63.98%

60.93%

search.yahoo.com

22.55%

22.87%

22.29%


search.msn.com

7.83%*

7.98%*

10.87%*

www.ask.com

4.32%

3.49%

4.28%

Note: Data is based on four week rolling periods (ending 9/29/07, 9/01/07; 9/30/2006) from the Hitwise sample of 10 million US Internet users.

* – includes executed searches on Live.com and MSN Search.

Source: Hitwise


Google an Increasing Source of Traffic to Key Industries

Search engines continue to be the primary way Internet users navigate to key industry categories. Comparing September 2007 to September 2006, the Travel, Entertainment and Business and Finance categories received double digit increases in their share of traffic coming directly from search engines.

U.S. Category Upstream Traffic from Search Engines and Google – September 2007

Category

Percent of Category Traffic from Search Engines, Sep-07

Percent Change in Share of Traffic From Search Engines, Sep-07 – Sep-06

Percent of Category Traffic from Google, Sep-07

Percent Change in Share of Traffic From Google, Sep-07 – Sep-06

Health and Medical

44.43%

3%

28.61%

5.75%

Travel

32.51%

14%

21.16%

23.39%

Shopping and Classifieds

25.55%

2.20%

15.77%

6.05%

News and Media

20.89%

8%

13.28%

11.01%

Entertainment

20.81%

14%

12.38%

16.96%

Business and Finance

17.00%

19%

10.27%

30.56%


All figures are based on U.S. data from the Hitwise sample of 10 million Internet users.
Source: Hitwise

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