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I have just arrived at the Rio Resort in Las Vegas and will be attending WebTrends’ Engage 2007 tomorrow. I am actually on an “expert panel” where we’ll be discussing different aspects of the buzz phrase: Consumer Engagement. The topics surrounding consumer engagement will include:
- What consumer engagement actually means
- Best Practices for measuring consumer engagement
- The role of the marketer
- Consumer Engagement: B2B vs. B2C
The panel consists of some very respected names in the search marketing/web analytics industry: Gary Angel, Andy Beal, Anil Batra, Jim Novo, Jim Sterne and myself. I am hoping I can add some value to the conversation because after reading Jim Novo’s Blog it appears he is quite the guru on the subject.
