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In conjunction with the Snap Ad Network, a new program that allows advertisers to deliver content with associated context-based ads to millions of Snap Shots™ users, Snap.com today announced Snap Shares, a new way for Web site operators and bloggers to make money using Snap Shots, the most popular Web site enhancement in the world.
Currently, nearly 2,000,000 site owners and bloggers use Snap Shots to deliver a more compelling user experience; such sites include TechCrunch, Guy Kawasaki, Xanga.com, WordPress, LiveJournal, et al. When mousing over a hyperlink, a small SnapShot window reveals content from the linked site formatted according to the content type, such as a video player from a YouTube link, a brief summary from a Wikipedia link, etc. Currently, Snap Shots are used about 15 million times daily and have been translated into 43 languages by volunteers.
Snap Shares adds a new money-making dimension to Snap Shots by allowing Web site owners and bloggers to increase their inventory with context-based ads at the bottom of each Snap Shot.
Joining the SnapShares program is easy.
- Site/blog operators register at Snap.com and tailor their Snap Shots to meet their sites’ needs, such as logos, language, color, size, etc,
- Each site provides account numbers from their existing advertising providers. If they do not have an Ad Provider, the registration form includes links to participating providers.
- After registering, a one-line Javascript with a SnapShots account number is issued. This code triggers Snap Shots and Snap Shares on their site.
- According to their individual Ad Provider agreement, revenue generated from using SnapShares will be issued directly from their Ad Provider.
To register for Snap Shares or view a demo, visit http://www.snap.com/.
Example of Snap Shot Ad Format:
