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U.S. traffic on Cyber Monday increased 26 percent compared to 2006, Hitwise reported today. This is the third year in a row there has been an increase on the Monday following Thanksgiving.
Traffic to the Hitwise 100 Retail Index, which is comprised of the top 100 retail websites, received 5.07 percent of all U.S. visits on Nov. 26, 2007 representing an increase of 26 percent versus Nov. 27, 2006, which received 4.02 percent of visits.
“Following a strong holiday weekend, consumers continued to shop online on Cyber Monday, increasing visits to retail sites from last year,” said Heather Dougherty, director of research, Hitwise. “Traffic to the electronics and video games categories experienced the strongest growth as shoppers searched for products such as GPS navigation systems and Nintendo Wii consoles.”
Cyber Monday stats:
- Traffic to CyberMonday.com increased 55 percent on Cyber Monday as
compared to 2006. - Traffic to Comparison Shopping websites increased 47 percent on Cyber Monday as compared to 2006.
- Multiple retail categories saw an increase in online traffic on Cyber Monday as compared to 2006 including:
Appliances and Electronics – 47 percent
Video and Games – 40 percent
Apparel and Accessories – 22 percent
Toys and Hobbies – 16 percent
| Hitwise Retail 100 Index – Daily Market Share of U.S. Visits Rankings | ||||
| For Cyber Monday 11/26/2007 | ||||
|
Rank |
Name | Domain |
Market Share |
11/25/2007 |
|
1 |
Amazon.com | http://www.amazon.com/ |
10.00% |
1 |
|
2 |
Wal-Mart | http://www.walmart.com/ |
9.12% |
2 |
|
3 |
Target | http://www.target.com/ |
5.72% |
3 |
|
4 |
BestBuy | http://www.bestbuy.com/ |
5.59% |
4 |
|
5 |
Circuit City | http://www.circuitcity.com/ |
3.73% |
5 |
|
6 |
Overstock.com | http://www.overstock.com/ |
3.42% |
7 |
|
7 |
Half.com | http://www.half.ebay.com/ |
3.22% |
6 |
|
8 |
Yahoo! Shopping | shopping.yahoo.com |
3.15% |
8 |
|
9 |
Sears.com | http://www.sears.com/ |
2.83% < |
12 |
|
10 |
TOYS ‘R’ US – USA |
http://www.toysrus.com/ |
2.75% |
11 |
| Note – the Hitwise Retail 100 Index does not include websites from the following categories: auctions, classifieds, subscription services, DVD and video game rental, reward point collecting and coupons. The Hitwise data is based on a custom category of 100 of the leading retail websites ranked by US market share of visits, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million US Internet users. Hitwise measures more than 1 million unique websites on a daily basis, including sub-domains of larger websites. Hitwise categorizes websites into industries on the basis of subject matter and content, as well as market orientation and competitive context. | ||||
| Source: Hitwise | ||||
