WebTrends today announced the ability for organizations to deliver and measure entertaining online experiences using Microsoft Silverlight and WebTrends Marketing Lab. This combination helps companies improve performance against business goals by integrating the WebTrends solutions suite with Silverlight to effectively measure consumer behavior for online experiences delivered using Rich Internet Applications (RIA).

WebTrends Marketing Lab™ 2 is an integrated suite of business solutions that optimize site performance, build customer engagement and drive more effective and targeted marketing. Silverlight is a cross-browser, cross-platform plugin for delivering interactive web applications that employ high-quality streaming media, vector graphics, images and animation.

The WebTrends Marketing Lab integration enables customers to easily deploy a marketing intelligence solution that collects and analyzes information about visitor activities in RIAs built with Silverlight. WebTrends Marketing Lab 2 empowers marketers who are utilizing exciting new interactive technologies such as Silverlight to better understand their audience and how they interact with streaming media, interactive site features, and engaging site applications. An understanding of these user activities and interactions gives marketers the insight to make improvements and deliver more engaging online experiences.

Labels: Web Analytics, WebTrends