If you love the latest buzz phrase in the Web Analytics Industry, Visitor Engagement, and are both confused and excited about how to measure it then I suggest you pop over to Eric Peterson’s Blog. He is in the midst of a series of post surrounding visitor engagement including how to use the metric, sample methods of its measurement and his very own calculation of visitor engagement.
Engagement is an estimate of the degree and depth of visitor interaction on the site against a clearly defined set of goals – Eric Peterson
Eric’s posts on Visitor Engagement:
- How do you calculate engagement?
- How do you calculate engagement Part 2
- Example uses of the visitor engagement metric
- How to measure visitor engagement, redux
- Nick Arnett challenges my visitor engagement calculation
