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2007 Web Analytics Data – Web Analytics World

December 31, 2007 By Leave a Comment

Below is Web Analytics World’s 2007 web analytics data from Google Analytics. This year’s number ones included Google, KPI and our Ultimate Web Analytics Comparison.


1.45 Pages Per Visit
77.90% Bounce Rate
79.20% New Visits
1.16 minutes per Visit

Top 10 Referral Share (973 Total)

  1. google 48.43%
  2. direct 17.50%
  3. google.com 4.21%
  4. kaushik.net 1.76%
  5. enquiro.com 1.46%
  6. yahoo 0.94%
  7. searchbrains.com 0.89%
  8. searchengineguide.com 0.77%
  9. bloglines.com 0.76%
  10. netvibes.com 0.70%

Top 15 Keyword Referral Share (16,460 Total)

  1. kpi 2.01%
  2. facebook vs orkut 1.61%
  3. orkut vs facebook 1.41%
  4. webtrends 1.27%
  5. web analytics comparison 1.09%
  6. facebook groups 0.99%
  7. manoj jasra 0.68%
  8. how google makes money 0.55%
  9. web analytics 0.51%
  10. omniture actionsource 0.48%
  11. what is seo 0.43%
  12. facedoubles 0.42%
  13. web analytics world 0.42%
  14. facebook photo upload tool 0.37%
  15. mobile facebook 0.36%

Top 15 Pages – Page Views Share (Total 640)

  1. Ultimate Web Analytics Comparison 12.67%
  2. Web Analytics World -Home 6.90%
  3. Social Networking: Facebook vs. Orkut 1.84%
  4. How to Create a Successful Facebook Group 1.67%
  5. VisiStat vs. Google Analytics 1.57%
  6. How Google Makes Money 1.45%
  7. Measuring Key Performance Indicators 1.26%
  8. How to setup a Podcast and Embed Audio 1.18%
  9. Web Page Load Time 1.16%
  10. Future of SEM: What WILL and WILL NOT Matter 0.97
  11. Omniture ActionSource: Advanced Flash Tracking 0.95%
  12. 21 Reasons Why You Do NOT Need Web Analytics 0.86%
  13. Future of Search Marketing 0.78%
  14. Google vs. Yahoo vs. MSN 0.78%
  15. Top 10 Mobile Facebook Apps 0.76%

Top 10 Browser Share (27 Total)

  1. Firefox 48.03%
  2. Internet Explorer 45.78%
  3. Safari 3.43%
  4. Opera 1.64%
  5. Mozilla 0.38%
  6. Camino 0.37%
  7. Netscape 0.14%
  8. Mozilla Compatible Agent 0.12%
  9. Konqueror 0.05%
  10. gzip 0.02%

Top 10 Country Referral Share (154 Total)

  1. United States 51.71%
  2. Canada 7.97%
  3. United Kingdom 7.01%
  4. India 5.46%
  5. Australia 2.73%
  6. Germany 2.23%
  7. Netherlands 1.73%
  8. France 1.48%
  9. Belgium 1.24%
  10. Italy 1.16%
Filed Under: KPI, Web Analytics

Feed Subcriber Stats – Web Analytics World

December 31, 2007 By 4 Comments

Feed subscribers are a strong component in determining the overall performance and popularity of your blog. In 2007 we saw our overall subscriber number reach over 1800. Below are our all-time feed subscriber stats.

Historical Feed Subscriber Count

Feed Item Use

101,924 views of 262 items
32,043 clicks back to the site on 538 items
6,984 downloads of 58 enclosures


Feed Reader Distribution

Name

Subscribers
Google Feedfetcher 710
Netvibes 402
Bloglines 160
NewsGator Online 68
Rojo 53
Liferea 34
Windows RSS Platform 32
FeedReader 29
Firefox Live Bookmarks 27
iTunes (Windows) 27
iTunes (Mac) 21
Firefox Live Bookmarks (version 1) 18
Outlook 2007 16
Pageflakes 16
My Yahoo 14
Jakarta Commons Generic Client 11
NetNewsWire 11
Flock My News 7
Filed Under: FeedBurner

Microsoft Zune up 299% – Hitwise

December 28, 2007 By Leave a Comment

Hitwise announced that the market share of visits to the Zune website (http://www.zune.net/) jumped 299 percent on Christmas Day 2007 (December 25, 2007) versus Christmas Day 2006 as new Zune owners visited the website to sign up for a new account and download software. In addition, the market share of visits to Zune.net showed an increase of 392 percent when comparing Christmas Day 2007 to the previous day.

There was significant growth in traffic for Zune.net on Christmas Day, but iTunes remained the predominant download site with a market share over 6 times larger than Zune.net. The total market share of visits for Zune.net reached 0.09 percent on Christmas Day, as opposed to the market share of visits to iTunes which reached 0.68 percent.


Additionally, the market share of visits to the iTunes website (www.apple.com/itunes ) jumped 339 percent on Christmas Day 2007 (December 25, 2007) from the previous day as new iPod owners went online to download iTunes. The Apple Store was the ninth most visited website in the Hitwise Retail Index on Christmas Day 2007 and the market share of visits to the Apple Store (store.apple.com) showed an increase of 169 percent when comparing Christmas Day 2007 to the previous day.

Online Holiday Shopping Update:

  • The Hitwise U.S. Retail 100 Index chart shows that visits to the websites within the Index were down 10 percent for the week ending Dec. 22, 2007 versus last week (Dec. 15, 2007). U.S.traffic is up 16 percent compared to the same week last year (Dec. 23, 2006).
  • Amazon.com was the most visited website within the Retail Index last week, receiving 12 percent of U.S. visits.
  • Walmart.com received the second-most visits with eight percent. Shopping.com, Dell.com and Macy’s.com were the biggest gainers for the week, as their website’s traffic increased 34, 18 and 18 percent respectively, compared to the previous week.
  • The Nintendo Wii and Uggs were again the most popular product search terms sending visits to Shopping and Classifieds websites for the week ending Dec. 22, 2007. The terms “wii”, “nintendo wii”, “uggs” were the top three product searches. Nintendo Wii and Ugg have consistently been the top searches this holiday season. The iPod made a strong showing this week as that product could have been a favorite last minute gift for many.
Filed Under: HitWise, Microsoft

Ultimate Mobile Marketing Resources

December 28, 2007 By 9 Comments
Mobile marketing strategies and mobile search optimization are becoming an integral part of digital marketing strategy. With over 2 billion people equipped with mobile devices on the planet it will be natural for online marketing to shift from computers to mobile. Countries such as Japan already have a strong mobile marketing presence and North America will soon follow suit. Below are some excellent resources to help you get started on your mobile marketing campaign in 2008:

 

Filed Under: Mobile, Mobile Marketing

iPhone, Heroes, Pilates top Google Zeitgeist

December 27, 2007 By 1 Comment
Google ZeitgeistGoogle has released the 2007 version of its year end Zeitgeist. Below are some of Google’s top queries in Fitness, Gadgets and TV Shows.

http://www.google.com/intl/en/press/zeitgeist.html

“Pulling together interesting search trends and patterns requires both computing power and human power too. Search statistics are automatically generated based on the billions of searches conducted on Google. With some help from humans, and a pigeon or two when they have time, these statistics and trends make their way from the depths of Google’s hard drives to become the Google Zeitgeist findings.”

Fastest Rising (global)

  1. iphone
  2. badoo
  3. facebook
  4. dailymotion
  5. webkinz
  6. youtube
  7. ebuddy
  8. second life
  9. hi5
  10. club penguin

TV Shows

  1. heroes
  2. lost
  3. house
  4. 24
  5. bones
  6. jericho
  7. reba
  8. scrubs
  9. greek
  10. caveman

Fitness

  1. pilates
  2. bikram yoga
  3. spinning
  4. cross fit
  5. zumba
  6. kettlebells
  7. triathlon training
  8. parkour
  9. bosu
  10. gym jones

Filed Under: Google

Blogger Updates in 2007

December 26, 2007 By Leave a Comment

If you’re a Blogger user you may have noticed a lot of features come out from Blogger in 2007, but have you leveraged all of these new features:

Filed Under: Blogger

Google, Yahoo, MSN Steady in November

December 24, 2007 By 1 Comment

In November, Google Sites share of core searches stood at 58.6 percent, virtually the same level as in October. Yahoo! Sites ranked second with 22.4 percent, followed by Microsoft Sites (9.8 percent), Ask Network (4.6 percent) and Time Warner Network (4.5 percent), which had the largest share point gain during the month (up 0.3 points).

In the November 2007 analysis of the Top 50 properties worldwide where search activity is observed, Google Sites led the pack with 7.3 billion searches. Yahoo! Sites ranked second with 2.4 billion searches, followed by Microsoft Sites (984 million), and Time Warner Network (838 million). As a result of search activity likely related to holiday shopping, eBay and Amazon Sites both experienced an increase for the month with 489 million and 178 million queries, respectively.

comScore Core Search Report*
November 2007
Total U.S. – Home/Work/University Locations
Source: comScore qSearch 2.0

Core Search Entity

Share of Searches (%)

Oct-07

Nov-07

Point Change Novt-07 vs. Oct-07

Total Core Search

100.0%

100.0%

0.0

Google Sites

58.4%

58.6%

0.2

Yahoo! Sites

22.8%

22.4%

-0.4

Microsoft Sites

9.8%

9.8%

0.0

Ask Network

4.7%

4.6%

-0.1

Time Warner Network

4.2%

4.5%

0.3

comScore Expanded Search Query Report
November 2007
Total U.S. – Home/Work/University Locations
Source: comScore qSearch 2.0

Expanded Search Entity

Search Queries (MM)

Oct-07

Nov-07

Percent Change Novt-07 vs. Oct-07

Total Expanded Search

14,471

13,907

-3.9%

Google Sites

7,468

7,326

-1.9%

Google

6,184

5,923

-4.2%

YouTube/All Other

1,284

1,403

9.3%

Yahoo! Sites

2,577

2,395

-7.0%

Yahoo!

2,538

2,358

-7.1%

All Other

39

37 an>

-5.1%

Microsoft Sites

1,058

984

-7.0%

MSN-Windows Live

1,021

947

-7.2%

Microsoft/All Other

37

37

0.0%

Time Warner Network

905

838

-7.4%

AOL

433

445

2.6%

Mapquest/All Other

472

393

-16.7%

eBay

472

489

3.5%

Ask Network

493

464

-6.0%

Ask.com

2
77

263

-5.1%

MyWebSearch.com/ All Other

216

201

-6.9%

Fox Interactive Media

483

436

-9.8%

MySpace

475

427

-10.0%

All Other

8

9

12.5%

Craigslist.org

214

207

-3.3%

Amazon Sites

146

178

22.0%

Facebook.com

152

119

-21.7%
Filed Under: Google, Industry News, MSN, Yahoo