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I personally get first hand insight of the usability and eye tracking research that Enquiro is releasing but for those of you haven’t had a chance to download one of their free white papers I have listed some of their most popular research studies below. Research topics range from the affect of brand, how people search, B2B influencers, search engine SWOT analysis, and many more.
The Brand Lift of Search
Marketing to a B2B Technical Buyer
October 2007 – Based on Enquiro’s B2B Survey 2007, this new 60-page report identifies one of the major players in business-to-business purchase decisions: the technical buyer. Distributors’ websites, micro-sites, trade shows and vertical search are all measured and assessed as it relates to the B2B marketer.
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Search Engine Results: 2010
August 2007 – What search engines may look like in the future, including personalization, universal search, eye tracking and interviews with leading industry experts. What do the next three years hold for the world of search? Will the search results page in 2010 looks similar to what we use today? It is all discussed in this new Whitepaper. DOWNLOAD NOW >>
B2B Survey 2007
May 2007 – This white paper is a high level overview of how business to business search behavior is influenced by role of the buyer and phase of the buying cycle. Data was collected online in March 2007 and included over 1000 business to business respondents. DOWNLOAD NOW >>
B2B Survey Summary
October 2004 – The purpose of this survey was to provide insight in how search might be used on business to business transactions and to determine the similarities and differences with consumer search behavior. DOWNLOAD NOW >>
Search Engine Usage In North America
April 2004 – Complementary research to the previously released “Inside the Mind of the Searcher.” This 59 page detailed research paper, conducted in January and February of 2004, surveyed respondents on search engine usage.
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Inside the Mind of the Searcher
March 2004 – The results of an intensive focus group research project held in February, 2004. It’s been recognized as ground breaking research by many industry experts, including Danny Sullivan, editor of Searchenginewatch.com and Anne Holland, editor of MarketingSherpa. The 30 page report has discovered some startling findings about the way consumers search. DOWNLOAD NOW >>
Wow, thanks for compiling them all in one place. Very valuable, and appreciated.