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Omniture Increases eVar Size

Manoj Jasra - Wednesday, December 05, 2007 5 Comments





Recently, Omniture began the process of extending campaign and eVar limits from 100 to 255 bytes. This enhancement will allow you to pass in much longer tracking codes and eVar values, especially in cases where multi-byte characters are used.

Due to the nature of this change, and the volume of changes, not all report suites will be updated at once. Report suites will be migrated over a two-month period, and we expect to have all report suites converted by January.

This change will not negatively affect data collection, reliability or speed.

Will this affect your data?

The vast majority of values passed into eVars are below the 100 bytes limit and will not be affected. However, any eVar values longer than 100 bytes will no longer be truncated at 100 bytes, so new values will appear when the report suite is migrated to support 255 characters.

How will changes manifest themselves in reports?

These new, longer values will be visible in trended reports on the day the report suite is updated. Any classifications of truncated values will not apply to the new values. When classifications are used, the classification manager can extract unclassified values, allowing you to easily re-classify them.

Which variables does this affect?

This only affects the campaign and eVar variables (eVar1 through eVar50). Other variables are unaffected.

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5 Responses to “Omniture Increases eVar Size”

  1. # Blogger Julien

    Thanks for the info, Manoj!
    This is a relief as I know that some props/eVars were such a limitation in the past :)  

  2. # Blogger Manoj Jasra

    No problem - that limit was giving us issues too.  

  3. # Anonymous Anonymous

    Hi Can Anyone here please has a answer for the below

    I was testing in Omniture whether the evar from 1-30 is enabled or not then i fould out for Omniture is showing all the evar's from 12-20 even though i was checking only for evar12..even in link also there was only evar12..

    So wat can i do to make it show only the evar which i am searching to..?
    Can anyone help me out, that would be great..  

  4. # Anonymous Anonymous

    Hi Can Anyone here please has a answer for the below

    I was testing in Omniture whether the evar from 1-30 is enabled or not then i fould out for Omniture is showing all the evar's from 12-20 even though i was checking only for evar12..even in link also there was only evar12..

    So wat can i do to make it show only the evar which i am searching to..?
    Can anyone help me out, that would be great..  

  5. # Blogger Brian Watkins

    Hi anonymous,

    I'm not sure I understand your question. Ask Adam Greco at Omniture. He writes the Inside SiteCatalyst blog. Send him an email detailing the problem at insidesitecatalyst at omniture.com.
    Thanks,

    Brian Watkins
    Omniture  

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