Google Trends API Coming – Marissa Mayer


According to the Webware Blog, Google Trends will be eventually releasing an API. This information was received from VP of Search Products, Marissa Mayer through a webcast on Tuesday.

During the question and answer portion of a Webcast demonstration of Google Trends on Tuesday, Mayer said the company would eventually release a Google Trends API. She also said the company would make it possible to download data from Google Trends into spreadsheets. Mayer said she couldn’t provide a time frame for either action.


From a Search Marketing perspective I think this is an excellent idea especially if the API reports accurate search volume data. It will allow marketers to offer their clients more effective keyword analysis reporting, buzz monitoring and traffic potential analysis data.

Omniture Increases eVar Size

Recently, Omniture began the process of extending campaign and eVar limits from 100 to 255 bytes. This enhancement will allow you to pass in much longer tracking codes and eVar values, especially in cases where multi-byte characters are used.

Due to the nature of this change, and the volume of changes, not all report suites will be updated at once. Report suites will be migrated over a two-month period, and we expect to have all report suites converted by January.

This change will not negatively affect data collection, reliability or speed.


Will this affect your data?

The vast majority of values passed into eVars are below the 100 bytes limit and will not be affected. However, any eVar values longer than 100 bytes will no longer be truncated at 100 bytes, so new values will appear when the report suite is migrated to support 255 characters.

How will changes manifest themselves in reports?

These new, longer values will be visible in trended reports on the day the report suite is updated. Any classifications of truncated values will not apply to the new values. When classifications are used, the classification manager can extract unclassified values, allowing you to easily re-classify them.

Which variables does this affect?

This only affects the campaign and eVar variables (eVar1 through eVar50). Other variables are unaffected.

Is Microsoft Sharepoint an ECM Virus?

CMS Watch has found that although Microsoft Office SharePoint Server (MOSS) 2007 brings improved collaboration facilities over previous editions, it comes at the cost of a dearth of enterprise management services, leading to rampant, viral proliferation and instances of uncontrolled content, as well as major compliancy risks.

This analysis stems from research CMS Watch conducted for its “ECM Suites Report,” released today, which evaluates 32 vendors from 5 continents.

CMS Watch principal, Alan Pelz-Sharpe, served as lead analyst. “The latest
version of SharePoint, MOSS 2007, is running as rampant in large enterprises as
the previous version.” said Pelz-Sharpe. “On the one hand, this is testimony to
its well-deserved popularity for simple document collaboration, but it also
leads to serious management problems that Microsoft itself can’t adequately
address today,” Pelz-Sharpe added.

For example:
  • A North American bank reported more than 5,000 uncontrolled and unaudited instances of SharePoint
  • A major energy company reported finding more than 15,000 previously undetected instances of SharePoint

As the number of MOSS instances grows, enterprises can in fact reach a point of negative returns where an inability to manage proliferating SharePoint silos becomes a hidden but serious enterprise management risk. Customers then require compliance tools are needed along with industrial strength archiving – costs that most enterprises have not budgeted for. “Larger enterprises are beginning to realize that they need to invest in developing genuine ECM strategies to bring some order to this chaos,” noted Pelz-Sharpe.

Among many customers CMS Watch finds IT departments enthusiastically promoting SharePoint, since end users and departments can install and run these small repositories themselves. However in time this comes back to haunt IT, as it leaves the firms open to compliance failure and e-discovery exposures, along with servers and networks running hot hosting mountains of redundant data.

Gmail Organizes with Labels

Google announced yet another upgrade to Gmail by introducing colored Labels, an easy way to organize your emails inside of Gmail.

Today, we’re happy to announce the next evolution of labels: the colored label. Until now the label has been a little inconspicuous creature, subtly suggesting categorical associations in its simple green coat. Oh, we’ve seen the colored label here and there, its precursors surfacing in various experiments and Greasemonkey scripts; but the label has never before been so brazen, so bold. How will it use its new colors? Will it disguise itself with the chameleon’s camouflage or clamor for attention with the monarch butterfly’s vivid contrast?

Gmail Colored Labels Gmail Colored Labels

There are two ways to edit a label.
You can:

  1. Click Edit labels at the bottom of your Labels list.
  2. Click rename next to the label you want to edit.
  3. Enter the new label name, and click OK.

Or you can:

  1. Click the square to the right of a label in your Labels list. A color palette opens.
  2. Select Edit name at the bottom of the palette.
  3. Enter the new label name, and click OK.

All the messages categorized under your old label name are now categorized under your new label. And, if the label you’ve edited is part of a filter, Gmail automatically updates your filter settings so new messages are categorized with the new label’s name

Visit this flash demo to get a full understanding of how to use Gmail’s labels. Colored labels, group chat and rich emoticons only work in the latest version of Gmail, currently available for Internet Explorer 7 and Firefox 2.

Yahoo: Top Search Trends 2007

Today Yahoo announced it’s top search trends for 2007. Below are a few of the hot searches that Yahoo reported:

News Stories – top 10 news stories

1. Saddam Hussein
2. Iran
3. Iraq
4. President George W. Bush
5. Oil and Gas prices
6. Barack Obama
7. Hillary Rodham Clinton
8. San Diego Fires
9. Afghanistan
10. Virginia Tech

Top 10 environmental searches

1. Recycling
2. Global Warming
3. Freecycle
4. Earth
5. Pollution
6. Al Gore
7. Environmental Protection Agency
8. Live Earth
9. Hybrid Cars
10. Solar Energy

Top 10 troubled stars

1. Britney Spears
2. Paris Hilton
3. Anna Nicole Smith
4. Vanessa Anne Hudgens
5. Nicole Richie
6. Amy Winehouse
7. Rosie O’Donnell
8. Tara Conner
9. Michael Vick
10. Owen Wilson

Top 10 in tech

1. YouTube
2. Wikipedia
3. Facebook
4. iTunes
5. iPod
6. iPhone
7. Nintendo Wii
8. Xbox
9. Sony PlayStation 3
10. Guitar Hero

Top 10 on del.icio.us

1. Design
2. HDTV
3. Games
4. Music
5. Web 2.0
6. Video
7. Ubuntu
8. Travel
9. Photography
10. Mac

Top 10 sports news

1. NASCAR
2. Maria Sharapova
3. Boston Red Sox
4. David Beckham
5. Serena Williams
6. Chicago Bears
7. Christiano Ronaldo
8. Super Bowl
9. Ronaldinho
10. Ashley Force

Top 10 consumer call-backs

1. Pet Food Recall
2. Fisher Price
3. Thomas the Tank Engine
4. Dog Food Recall
5. Menu Foods
6. E. coli
7. Food Poisoning
8. Toy Recall
9. Peanut Butter recall
10. Topps

Free PDF: Our Top Posts Part 2

Part 1 of Web Analytics World’s top posts was a hit with hundreds of downloads of our PDF. Today we’re presenting Part 2 of some of our most popular posts over the last 6 months – absolutely free! Some of the content you will find in our PDF includes:

  • How to Create a Successful Facebook Group
  • Ultimate Local Search Optimization Guide
  • Social Network Comparison (MySpace vs. Orkut vs. Facebook)
  • Comparing: Gmail vs Hotmail vs. Yahoo Mail
  • Guest Blogger: Alex Cohen’s 1 Month Web Analytics Boot Camp

Download Here!

If you find this PDF valuable consider sharing it with your colleagues or linking to this post. We plan on releasing more free PDFs in the near future so if your organization is interested in sponsoring the next version send me an email: mjasra@gmail.com