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The Nintendo Wii continues to be the top searched for product this holiday season, Hitwise reported today. U.S. searches for the Wii have increased 274 percent[1] this past week compared to the previous week. Uggs and Apple’s iPod products are also among the top product searches this season.
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Top U.S. Product Search Terms Driving Traffic to Shopping and Classifieds Category by Product Type for week ending Dec. 8, 2007 |
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Rank |
Overall |
Electronics |
Toys |
Luxury Items* |
|
1 |
nintendo wii |
Wii |
Barbie |
ugg boots |
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2 |
uggs |
Digital picture frame |
Build A Bear |
uggs |
|
3 |
ugg boots |
Nintendo DS |
American Girl |
coach purses |
|
4 |
ipod |
Xbox 360 |
Legos |
coach handbags |
|
5 |
nintendo ds |
Cell phones |
Bratz |
coach bags |
|
6 |
wii console |
Sony PSP |
Airsoft Guns |
coach purse |
|
7 |
ugg |
iPod |
Leapster |
true religion jeans |
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8 |
xbox 360 |
mp3 player |
Thomas The Tank Engines |
swarovski crystal |
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9 |
ipod nano |
digital cameras |
Hot Wheelz |
dvf dresses |
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10 |
psp |
guitar hero |
Transformers |
juicy couture jewelry |
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Classifieds category for the one week period ending Dec. 8. 2007. |
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* – data based on custom category of 65 luxury retail websites. |
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Source: Hitwise |
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Other hot products searched for from the Electronics category include digital picture frames, the Nintendo DS, Xbox 360 and Sony PSP. Within the Toys and Hobbies category, the hot products searched for this past week are traditional favorites like Barbie, Build a Bear and Legos along with Transformers, Airsoft Guns and Hot Wheelz. The top searches from a custom category of 65 luxury retail websites included Uggs, Coach purses, Coach handbags and True Religion jeans.
Recent Holiday Retail Trends:
- Search Engines are responsible for 29 percent of Retail website visits to the Hitwise Retail Index for the week ending December 8, 2007.
- Google was the leading search engine sending visits to Retail Index websites, accounting for 17.49 percent of upstream visits for the week ending Dec. 8, 2007, followed by Yahoo! Search at 6.25 percent and MSN Search at 1.78 percent.
- U.S. Traffic to Alternative Payment websites (e.g. Google Checkout, Bill Me Later, etc.) is up 17 percent for the week ending Dec. 8, 2007 over the previous year.
- Traffic to Coupon websites is up 36 percent for the week ending Dec. 8, 2007 over the previous year.
- Searches on the term ‘gift cards’ is up 29 percent for the week ending Dec. 8, 2007 over the previous year.
- Traffic to Social Shopping websites is up 683 percent – visits to social shoppingwebsites(where consumers shop in a social networking environment similar to MySpace or Facebook, examples include Kaboodle, ThisNext, and StyleHive) have increased 683 percent for the week ending December 8, 2007 over the previous year.
- The Comparison Shopping category was responsible for 10.39 percent of visits going to the Hitwise Retail Index and Email Services for 9.37 percent during the same time period.
