Rank for Sales
http://www.rankforsales.com/seo-tips.html
The 52 Top SEO Tips - Here Are 10 of Them
http://www.seo-writer.com/reprint/top-seo-tips.html
SEO Consultants
http://www.seoconsultants.com/seo/tips/
ProBlogger.net
Search Engine Optimization for Blogs - SEO
Ezau - 10 SEO Tips
http://www.ezau.com/latest/articles/0147.shtml
WebConfs
http://www.webconfs.com/seo-articles.php
SEO Egghead
Mattcuttsarama: 21 Great SEO Tips From Google’s Matt Cutts
Top 10 SEO Tips
http://www.top10seotips.com/
Dech - WordPress SEO Tips
http://www.dech.co.uk/2005/11/ultimate-WordPress-seo-tips/
SEO Chat
12 More SEO Tips for 2007
7 Advanced SEO Tips by IFergan
http://www.ifergan.org/seo-optimization-tips/7-advanced-seo-tactics.html
Search Engine Optimization (SEO) Tips for Wordpress 2.0
http://www.solostream.com/2006/01/16/savvy-search-engine-optimization-seo-tips-for-wordpress-20/
Submit Express UK
http://www.submitexpress.co.uk/tips.html
8 simple SEO tips for blogs
http://www.johntp.com/2006/04/21/8-simple-seo-tips-for-blogs/
52 SEO Tips
http://www.bigoakinc.com/blog/category/52-seo-strategies/
Quick RSS SEO Tips
http://rssdiary.marketingstudies.net/content/quick_rss_seo_tips.php
Aaron Wall
http://www.search-marketing.info/organic-listings/index.htm
10 Tips for Optimizing your Webpage
http://www.visualscope.com/website-optimization.html
Six Things High Ranking Websites Have That Yours Doesn’t
http://www.totasecu.com/seo/six-things-high-ranking-websites-have-that-yours-doesnt.html
WordPress SEO Tips for Webmasters
http://www.johnwiseman.ca/blogging/wordpress-seo/brilliant-wordpress-seo-tips-for-bloggers-and-webmasters/
Top 10 SEO Tips from a Yahoo Insider
http://www.entrepreneurs-journey.com/646/top-16-yahoo-seo-tips/
11 SEO Tips for your Photo Blog
http://inphotos.org/11-seo-tips-for-your-photoblog/
Top 4 Essential SEO Tips
http://www.searchengine-weblog.com/50226711/top_4_essential_seo_tips.php
See the Entire Blog
http://seo.globalwarmingawareness07.com/
5 Great Resources for SEO Beginners
http://www.searchmarketinggurus.com/search_marketing_gurus/2007/03/5_great_resourc.html
Basic Ecommerce SEO Tips
http://www.reubenyau.com/basic-ecommerce-seo-tips/
Google Search Engine Tips for your Domain
http://www.morningblog.com/index.php/2007/04/28/domain_googleseo
WP SEO Tips
http://weblogtoolscollection.com/archives/2007/03/05/wp-seo-tips-tag-youre-it/
4 Blog SEO Tips to get your Blog Found
http://justmakemoneyonline.com/2007/04/20/4-blog-seo-tips-to-get-your-blog-found-fast/
SEO Book - SEO Advice 101
http://www.seobook.com/archives/001649.shtml
SEOMoz - 5 SEO Tips for Businesses
http://www.seomoz.org/blog/5-tips-for-seo-businesses
12 Steps for Getting the Most of Your Search Engine Marketing Campaign
http://www.enquiro.com/net-profit/12-Steps.asp
SEO tips and Tricks Vs. SEO methodology
http://theideais.com/2007/04/29/seo-tips-tricks-vs-seo-methodology/
Some Very Easy To Follow SEO Tips
http://www.internetmarketinginbox.com/623/
Ten Tips to the Top of the Search Engines
http://www.internetmarketinginbox.com/623/
Top Driving Tips
http://www.bastioninternet.com/drive-traffic/top-ten-seo-tips.php
Steve Wiideman - SEO Tips
http://stevewiideman.com/modules/seotutorials/item.php?itemid=22
Digital Points Forum
http://forums.digitalpoint.com/showthread.php?t=276066
Search Engine Tips That Get Clicks, Part 1
http://www.webtalkguys.com/article-sew.shtml
Top Tips from the Best Search Engine Optimization Experts
http://www.powerhomebiz.com/vol68/seotips.htm
29 links on Search and Design
http://www.seobythesea.com/?p=175
Tips from the Top: Search Engine Marketing On A Small Budget
http://www.searchengineguide.com/jupp/2006/08/tips_from_the_t.html
SEO Tips in a Sea of Change
http://www.searchengineguide.com/hedger/006589.html
Matt Cutts
http://www.searchnewz.com/blog/talk/sn-6-20071227MattCuttsSEOtipsforsmallbusiness.html
Labels: SEO
This Weeks Must Reads in Search Marketing
Manoj Jasra - Friday, April 27, 2007- Ross Dunn writes about Optimizing AJAX for Rankings
- Patricia Hursh at SearchEngineLand discusses Solving B-to-B Marketers' Problems
- Mobile SEO as a Part of B2B Online Marketing - ASK Enquiro
- Beware Of Google AdWords Account Hacks via Computer Exploit
- How Should Web Analysts Spend Their Day? Occam's Razor
- Which blogs have the most feed subscribers - Only 583K more to catch Engadget
- Web Metrics Guru - WEB HISTORY - Google has collected 2 YEARS of each person's CLICKSTREAM
- Search Engine Shoot-Out at PC World
Labels: Must Reads

PC World has recently released the results of their "Search Engine Shoot-Out"
We tested a total of 55 services in six categories: general (text info), video, mobile/local, news, images, and blogs. We conducted our tests over three weeks. We used ten terms in each category. For general text-information searches, for instance, our categories included technology, pop culture, research/academic topics, books, and travel/shopping
Google came out on top but it wasn't an undisputed win because in the text category both AltaVista and AllTheWeb scored higher.
Here are the results from the 6 Categories:
- Text Search
- Blog Search
- Video Search
- Image Search
- News Search
- Local Search
To read the entire 11 page article visit PC World.
Labels: Industry News
Here are the main points that are addressed in Eric's Post:
1) Find out what search terms are converting
2) Find out how your landing pages are converting
3) Setup and Manage A/B and Multivariate testing
4) Use the Referrers report
5) Spot a missing long tail
6) Latent Conversion Tracking
7) Comparative Traffic Analysis
8) Competitor Search Term Analysis
9) Search Funnels
I'd like to add a 10th point of my own which is to segment absolutely everything. It's great to understand your conversion rates and most popular pages but you can really start making business decisions by segmenting those metrics by referring domains, keywords, regions, visitor segments and campaigns.
Read the entire post here: http://searchenginewatch.com/showPage.html?page=3625670
Labels: Web Analytics
CMS Watch - Microsoft Sharepoint Not Cutting It
Manoj Jasra - Wednesday, April 25, 2007The Report was published by CMS Watch (www.cmswatch.com), an independent analyst firm that evaluates content technologies and strategies for prospective solutions buyers.
MOSS 2007 is the successor to SharePoint Portal Server 2003 as well as Microsoft Content Management Server, Redmond's former Web Content Management product, which has since been sunset by Microsoft.
"SharePoint has always been a good platform for managing Office documents and the new version is even better at that," said CMS Watch founder Tony Byrne, "but managing web content represents a very different challenge, and here, Microsoft has not hit the mark."
Research findings include:
- Like most portal software, MOSS natively generates non-standard HTML code with extraneous JavaScript and table-based layouts, which is problematic for enterprises wanting to employ standards-based design and code conventions. Licensees must pro-actively strip this extra code from their own websites.
- By default, MOSS 2007 employs a folder-based navigation structure that must be re-coded or replaced by optional controls for more traditional website navigation schemes.
- MOSS lacks strong native support for translation workflows, limiting its effectiveness out of the box for multinational web publishing efforts.
- For public-facing websites, the product lists for USD 41,000 per server, making it one of the most expensive licenses in its mid-market class.
- On the plus side, MOSS 2007 can be heavily customized and extended using traditional .NET approaches.
"MOSS 2007 might make sense for certain document-heavy Intranets," Byrne added, "but prospective customers should not assume that its ease of deployment for simple file sharing will equate to ease of implementation for managing complex web publishing operations -- for Web Content Management, MOSS is really more of a development platform."
Based on hundreds of interviews with web content management system (CMS) customers worldwide, the 11th Edition of the Web CMS Report includes detailed comparisons of 30 vendors across 18 key feature categories, as well as evaluations of individual product suitability for 12 universal CMS scenarios.
Vendors covered in the Web CMS Report include Microsoft, EMCDocumentum, Interwoven, Vignette, Oracle / Stellent, IBM, Open Text / RedDot, WebSideStory, Day, Mediasurface, Serena, Tridion, CoreMedia, Percussion, FatWire, PaperThin, Ektron, CrownPeak, Alfresco, Typo3, Drupal, and Plone. The Report is available for purchase online from CMS Watch (http://www.cmswatch.com).
The Report is designed to help enterprises make faster and better buying decisions. Like all CMS Watch offerings, The CMS Report does not rank "best" vendors, but instead details the strengths and weaknesses of the various suppliers, identifies their suitability for different use cases, and isolates vendor tendencies that may influence longterm product roadmaps.
Labels: Industry News
Yesterday I had the opportunity to speak with Terry Plank, Dean of the SEMPO Institute, regarding the Advanced SEO Courses offered by SEMPO. Terry was very imressed with the response the SEMPO Insitute courses have been recieving and is proud of the content and material covered in the courses. During the end of our conversation Terry pointed out he is looking for even more feedback so that SEMPO could further enhance the courses.Below is the list of questions I asked Terry, you can also listen to the podcast:
powered by ODEO
- Can you talk a little bit about the success of the Fundamentals of Search Marketing?
- Who is the the target market for the advanced SEO Classes?
- What are the major changes from the Fundamentals of Search Marketing?
- What can a student in the advanced course expect to get out of the class? Are the ready for a full time search marketing position?
- Do you have any thoughts of creating anymore category specific tracks, ie: Web Analytics, Social Media, etc...?
- In what areas can the SEMPO Institute improve?
If you are interested in finding out more about the advanced courses visit: http://www.sempo.org/learning_center/training/
Also, checkout these screenshots of the interface for the advanced courses as well as this powerpoint presentation which discusses the courses in more detail.
Labels: Industry News, Podcast
- FaceBook's most intuitive photo upload tool, in seconds I was able to upload an album containing pictures from my recent Chicago Trip.
- The ease at which you can find and add contacts by browsing through your friends' lists
- News Feed Management, get as much or as little updates from the topics that you choose. I really like the innovative 'slider' interface too.
- The 'Posted Items' is a very cool feature. Someone with an extensive friends list could really capitalize on traffic by posting a useful link (let the viral marketing flood gates open)
- Wall Posts - A quick way to see what a friend is up to. FaceBook instantly sends an email update when someone posts on your wall.
If you are interested in connecting with me, here is my profile: http://www.facebook.com/profile.php?id=577260359
Labels: SEM
Define, Test, Measure, Repeat = Successful Blogging
Manoj Jasra - Monday, April 23, 2007- Internal Search - Ideally it should be near the top of the page because you want to enhance visitor engagement with your blog by making it easy to find more information. Try it in different locations near the top as well with a variety of text-box/submit button colors. Test the results by measuring the number of searches and the overall quality of the keywords.
- Feed Subscription - Test different combinations of feed chicklets, I personally use 6 different chicklets plus an optional email subscription option (all above the fold). Top Rank Blog offers a simple way to create feed button variations. FeedBurner's stats are an excellent method for getting a better understanding of your subscribers.
- Header - I mention this because it can dictate the layout of the rest of the page. For instance if your blog's header is massive graphic, it can potentially push much of the important items below the fold. However if your header is lost within the entire page it becomes difficult to promote your brand to visitors. My header is now 50% of it's original height and next I plan on reducing its width to be able to test ad/key link placements.
- Archives - By Category, By Date, How far up to place on the Page, the affects on Pages per Visit
- About - Allows visitors to get to know the blogger, but how much emphasis is too much? Is a LinkedIn button good enough?
- Widgets - One of the hottest topics on the Internet right now. Trying to find a balance between placing widgets that compliment your blog versus widgets that take over your blog is important to keep on top of. Widgets can also potentially cause you to lose visitors by navigating them off your blog.
The cool thing about this process is that it is applicable to all bloggers (at all levels of authority) not to mention it's fun seeing your blog flourish.
Labels: Blogging, Web Analytics
Here are some highlights from our trip:
- Adler Planetarium
- Shedd Aquarium Home
- Navy Pier - which included a 75 minute boat ride around downtown Chicago
- The United Center
- Michael Jordan's House (well...his gate)
- Gino's Deep Dish Pizza
- B'hai temple
- Road the Blue Line Train
Here are some pictures (see the rest on my Flickr Page):

This Weeks Must Reads in Search Marketing
Manoj Jasra - Friday, April 20, 2007- Huge Deal! Hitwise Acquired by Experian for $240 Million from Marketing Pilgrim
- StumbleUpon Releases StumbleThru For Domains - SearchEngineLand
- Gord talks further on Personalization: Google Adds Your Click Path to Search Personalization.
- Lisa Barone at the Bruce Clay Blog - Optimizing your Blog for Google Blogsearch
- Mike Morane ask Do We Want to Measure Time Spent
- ASK Enquiro: A Sea Level Change for Search
- Searching for SES Coverage at Search Engine Watch
- Google Closing the Window of Opportunity - SEO Book
Labels: Must Reads
Google makes money through Sites Revenues - Google-owned sites generated revenues of $2.28 billion, or 62% of total revenues, in the first quarter of 2007. This represents a 76% increase over first quarter 2006 revenues of $1.30 billion and a 15% increase over fourth quarter 2006 revenues of $1.98 billion.
Google makes money through Network Revenues - Google’s partner sites generated revenues, through AdSense programs, of $1.35 billion, or 37% of total revenues, in the first quarter of 2007. This represents a 45% increase over network revenues of $928 million generated in the first quarter of 2006 and a 12% increase over fourth quarter 2006 revenues of $1.20 billion.
Google makes money through International Revenues - Revenues from outside of the United States totaled $1.71 billion, representing 47% of total revenues in the first quarter of 2007, compared to 42% in the first quarter of 2006 and 44% in the fourth quarter of 2006. Had foreign exchange rates remained constant from the fourth quarter of 2006 through the first quarter of 2007, our revenues in the first quarter of 2007 would have been $23 million lower. Had foreign exchange rates remained constant from the first quarter of 2006 through the first quarter of 2007, our revenues in the first quarter of 2007 would have been $115 million lower.
Download PDF version of how Google makes money
See how Google made money in previous quarters:
- Q1 2008 Release
- Q1 2007 Release
- Q4 2006 Release
- Q3 2006 Release
- Q2 2006 Release
- Q1 2006 Release
Update: How Google Makes Money - Q3 2007
- Google-owned sites accounted for 65 percent of total revenue, or $2.73 billion, with partner sites representing 34 percent of revenue, or $1.45 billion. Partner sites refer to Google’s AdSense program.
- International revenue was $2.03 billion, or 48 percent of revenue. Google benefited from a currency exchange bump and noted that if exchange rates were constant from the second quarter to the third quarter its international revenue would have been $24 million less. Google’s United Kingdom revenue totaled $661 million.
- Operating expenses in the third quarter as a percentage of revenue were down a bit to 30 percent of revenue from 31 percent in the second quarter. In absolute terms, Google’s operating expenses were $1.25 billion, up from $1.21 billion in the second quarter.
- Google spent $553 million in capital expenditures in the third quarter. Most of that was IT spending.
- The company had $13.1 billion in cash as of Sept. 30 and 15,916 employees, up from 13,786 employees as of June 30.
How Google Makes Money: Q4 2007
Google Sites Revenues - Google-owned sites generated revenues of $3.12 billion, or 65% of total revenues, in the fourth quarter of 2007. This represents a 58% increase over fourth quarter 2006 revenues of $1.98 billion and a 14% increase over third quarter 2007 revenues of $2.73 billion.
Google Network Revenues - Google's partner sites generated revenues, through AdSense programs, of $1.64 billion, or 34% of total revenues, in the fourth quarter of 2007. This represents a 37% increase over network revenues of $1.20 billion generated in the fourth quarter of 2006 and a 12% increase over third quarter 2007 revenues of $1.45 billion.
International Revenues - Revenues from outside of the United States totaled $2.32 billion, representing 48% of total revenues in the fourth quarter of 2007, compared to 44% in the fourth quarter of 2006 and 48% in the third quarter of 2007. Had foreign exchange rates remained constant from the third quarter of 2007 through the fourth quarter of 2007, our revenues in the fourth quarter of 2007 would have been $94 million lower. Had foreign exchange rates remained constant from the fourth quarter of 2006 through the fourth quarter of 2007, our revenues in the fourth quarter of 2007 would have been $195 million lower.
Labels: Google
SEMPO Institute Launches Advanced Program
Manoj Jasra - Wednesday, April 18, 2007Advanced SEO consists of 15 lessons including keyword research, site architecture, advanced link building, editing and optimizing pages, web analytics and brand management. Curriculum cost of the Advanced SEO classes is $1,750. Students can register online for the advanced or fundamentals classes at http://www.sempo.org/learning_center/institute.
“SEMPO Institute has already proven itself to add value, not only to seasoned marketing professionals but also to those who want to build a career in online marketing ,” says SEMPO President Jeffrey Pruitt. “Feedback from our first Fundamentals of Search Marketing class shows 80 percent of the students say they would recommend the course, and/or take the advanced classes as well,” he adds.
Among the students who are getting a practical career boost from the SEMPO Institute is Susie Kleiner, who now handles SEO marketing for
www.catalystexhibit.com. Due to a series of personnel shifts at her company, Kleiner found herself in charge of SEO with no prior experience. She enrolled in the Fundamentals of Search Marketing Course and now has the foundation to manage the SEO function for her company, and grow her own career.
“Fundamentals of Search Marketing was an easy to follow, self
paced course. It allowed me time to get a handle on sections that I struggled with, and yet, move along at a good pace on areas that I felt more comfortable with. It gave me the basic knowledge to understand the SEO jargon, which has put me on a path of an ever expanding field,” Kleiner says. “I’m looking forward to also taking the Advanced SEO class,” she says.
Curriculum
The Advanced SEO curriculum consists of five modules with three lessons each:
Module 1: Advanced Keyword Research: Lesson 1: Keyword Discovery Tools, Lesson 2: Refining Keyword Lists, Lesson 3: Practical Application Keyword Discovery
Module 2: SEO Diagnostics and Audit: Lesson 1:, SEO Server Configuration, Lesson 2: Site Architecture, Lesson 3: SEO Web Site Page Construction and External Influences
Module 3: Advanced Link Building: Lesson 1: Advanced Internal and External Linking, Lesson 2:Strategies to Acquire Good Inbound Links Lesson 3: Attaching Links
Module 4: Editing & Optimizing Pages: Lesson 1:How to Write Good Copy Using Keywords, Lesson 2: How to Deal with Pages Moved or a Remodel Lesson 3: Large Sites & Difficult Programming
Module 5: Reports and Analytics: Lesson 1: Reporting, Lesson 2: Web Analytics, Lesson 3: Brand Reputation Monitoring and Management
SEMPO Institute Dean Terry Plank says students will be tested and graded on each of the 15 lessons, and will need a passing grade of 75% or higher in order to receive a formal Certificate of Completion.
Fundamentals of Search Marketing consists of 14 lessons intended to give the student a high level understanding of the essentials of Search Engine Marketing. Cost of the Fundamentals course is $499.
SEMPO membership is not required to take the training but SEMPO encourages new members to join and take advantage of the 20 percent member discount on course fees (30% for Circle members). SEMPO offers military personnel and fulltime students a 50 percent discount on course fees, to encourage an influx of new talent.
Labels: Industry News
Jennifer was also able to get first hand information from Paul Apodaca, Director of Program Management at Yahoo Search Marketing:
"Our Web analytics program," he explained, "was developed from the standpoint of someone trying to understand their Web site's performance, whether that be a marketer or an IT person. But our Full Analytics program doesn't show all of those reports. We have tailored the display to suit the specific needs of search engine marketers."
Apodaca just hinted at the first major difference between Yahoo's Full Analytics offering and Google Analytics: Yahoo isn't giving search engine marketers information it deems unnecessary to their online advertising mission.
Yahoo's Analytics program however will come with a price, potentially $6000 annually for premium users where as Google Analytics and its 82 reports are absolutely free.
Read the full story here: http://www.newsfactor.com/story.xhtml?story_id=101006QABBI8
CMS Watch Releases Enterprise CMS Comparison Report
Manoj Jasra - Tuesday, April 17, 2007This analysis stems from research CMS Watch conducted for its "ECM Suites Report," released today, which evaluates 30 vendors from 5 continents.
CMS Watch principal, Alan Pelz-Sharpe, served as lead analyst. "As enterprises increasingly see ECM technology as strategic, customers naturally look to avoid risks in product selection," said Pelz-Sharpe. "However, buyers should understand that some of the biggest names in this business are undergoing substantial transformation that will lead to shifting road maps and product sets over the next few years," Pelz-Sharpe added.
For example:
- Microsoft Office SharePoint Server ("MOSS") 2007 represents a huge amount of new code that is likely to see significant revisions over the next two years
- IBM is reconciling acquired FileNet ECM technology with its own duplicative capabilities, while supporting numerous search technologies
- Open Text continues to rationalize a plethora of overlapping products and architectures after multiple acquisitions, including Hummingbird
- Stellent's tools and approach are likely to see major change under new owner, Oracle
While product and institutional evolution is healthy, highly rapid or unduly tepid change can raise different types of risk to enterprise technology investments. To plot the current state of product and vendor evolution among major ECM Suite suppliers, CMS Watch has developed a "Vendor Risk Profile."

"We are not making value judgments here," clarified CMS Watch founder Tony Byrne. "There is no 'magic' or 'leading' square." Rather, Byrne added, "Buyers should understand that different vendors carry very different sets of risks, and therefore enterprises need to carefully match their tolerance profile against the current state of any potential supplier." For example, Byrne noted, "Some buyers are going to be more comfortable than others working with a tool that has just been overhauled, like SharePoint."
The ECM Suites Report closely examines 10 major document and records management vendors:
- Alfresco
- EMCDocumentum
- Hyland
- IBM/FileNet
- Interwoven
- Microsoft
- Open Text/Hummingbird
- Oracle/Stellent
- Vignette
- Xerox
The report also includes shorter profiles of 20 other offerings, e.g., CA/MDY, Docubase, NewGen, Nuxeo, Objective, Saperion, TOWER, Xythos, and more.
The report is available for purchase at http://www.cmswatch.com/ECM/Report/.
Labels: Industry News
# 1: Occam’s Razor by Avinash Kaushik
# 2: Web Metrics Guru by Marshall Sponder
# 3: Google Analytics Blog by Jeff Gills
# 4: Web Analytics World by Manoj Jasra
# 5: Eric T. Peterson’s Analytics Weblog by Eric Peterson
# 6: Increasing your website’s conversion rate by Robbin Steif
# 7: Unofficial Google Analytics Blog by Michael Harrison
# 8: Lies, Damned Lies… by Ian Thomas
# 9: WebAnalytics.be Blog by Aurélie Pols
# 10: Web Analysis, Behavioral Targeting and Advertising by Anil Batra
To be on the list you would have needed to have 85 Unique Blogs to link to you in the last six months. That is twice as many as you would have needed to be on the list in January 2007. It keep getting tough in the blogosphere!
Labels: Industry News
US vs. Australia Web Usage Statistics at Nielsen/Net Ratings (User Segment: Home)
US
| Sessions/Visits Per Person | 70 |
| Domains Visited Per Person | 125 |
| PC Time Per Person | 86:06:24 |
| Duration of a Web Page Viewed | 00:00:57 |
| Active Digital Media Universe | 60,084,576 |
| Current Digital Media Universe Estimate | 64,291,812 |
Australia
| Sessions/Visits Per Person | 47 |
| Domains Visited Per Person | 67 |
| PC Time Per Person | 39:58:03 |
| Duration of a Web Page Viewed | 00:00:51 |
| Active Digital Media Universe | 11,504,692 |
| Current Digital Media Universe Estimate | 15,045,473 |
The above data shows that US users (at home) spend almost twice as much time on the internet as Australian users - 2.86 hours a person per day in the US vs. 1.3 per person per day in Australia. Is this saying that Australians are more active in terms of outdoor or non internet activities or are Americans simply addicted to the internet?
HitWise
The market share of visits to Photobucket was up 3.9% on Wednesday, April 11, 2007 versus an average of the previous 4 Wednesdays. As I wrote last week, Photobucket received 57% of its upstream traffic from MySpace in March 2007. The table below shows the Photography sites in MySpace's downstream in March 2007, and Photobucket accounted for 73% of Photography category visits leaving MySpace (1.60/2.19) Photobucket is by far the most dominant photo website for MySpace users. (Note: this data counts actual visits to the photo websites, not views of the websites' hosted content within MySpace.)
73% of Photo Traffic! That's huge, nice work Photobucket. I guess the MySpace target market just doesn't like Flickr.
When comparing downstream traffic from MySpace, Flickr was number 7 on the top photo sites following PhotoBucket, Slide.com, Rock You!, Image Shack, Picture Trail and ZingFu. Webshots, Yahoo Photos and Verizon's Picture place comprise the rest of the top 10.
Source: HitWise Blog
Labels: Industry News
This Week's Must Reads in Search Marketing
Manoj Jasra - Sunday, April 15, 2007It's Sunday and I know this is a tad late however there were still some excellent posts/articles worth checking out from last week:
- ASK Enquiro: Social Marketing for Business to Business (B2B) Marketers
- Analyzing The Major Shopping Search Services (MSN, Yahoo and Google)
- Google pays $3.1 billion for DoubleClick - Another big blow to Microsoft
- Browser Wars Spring 2007 - Firefox vs. Internet Explorer at SEO Space
- Stephane Hamel talks about The Attention process
- Ask working on New Algorithm - Traffick
- StepForth Blog: XML Sitemap Submission Just Got a Little Bit Easier
- SES New York Day 2 Videos - Excellent coverage of SES NY by Lee Odden
Labels: Must Reads
FeedBurner will be working with AOL to manage hundreds of the company's RSS, podcast and video feeds consisting of news, sports and entertainment content. Additionally, all Time Warner properties including HBO, New Line Cinema, Time Inc. and Warner Bros. Entertainment can take advantage of FeedBurner's services.
AOL will also be using FeedBurner's FeedFlare service to add social media services into every feed.
This is a pretty massive deal for FeedBurner and I am not surprised that AOL selected FeedBurner. FeedBurner's services are excellent, I especially like their integration of web analytics along with the subscriber dashboards. I know that AOL will not be disappointed.
Labels: Industry News
Podcast: Salesforce.com's Sr. Director on Marketing in the Google Era
Manoj Jasra - Friday, April 13, 2007
Kraig Swensrud is the Sr. Director of Marketing Products at Salesforce.com. Recently he developed 7 best practices to help marketers adapt to "Marketing in the Google Era." I was very fortunate in being able to talk to Kraig about his best practices, listen to the podcast here:powered by ODEO
Here is the overview of my questions/topics during the converation with Kraig Swensrud:
I started by asking Kraig's motivation's for developing these best practices
1) Invest in your web properties: Are you referring to leveraging your business's website to its full potential through the understanding of what's happening on it?
2) The second tip is to Invest in Search Marketing and being in this Industry makes it a no brainer for me, yet not everyone takes advantage of it.
3) Tip 3 is to Make your Message Relevant. I can't stress the importance of this practice with personalization in the forefront.
4) Create Landing Pages for Each Program is the next practice. Matching content to the intent of the user will definitely lead to stronger conversion rates.
5) Tip 5 is to Measure Everything, in Real Time. Can you explain the advantage of measuring real time versus measure yesterday's data?
6) Use the Web for PR is tip 6 and in your PDF you discuss the power of Blogging and Syndication.
7) The Final tip is to engage your community and in a consumer driven market this concept becomes very important.
Here is the link to Kraig's webinar on the 7 best practices: Webinar Slides
Also see the Sales Force Marketing Blog
Labels: Industry News, Interviews, Podcast
5 Reasons Why Google Personalized Home is better than My Yahoo!
Manoj Jasra - Thursday, April 12, 2007My Yahoo Home Page (Canadian Version) or Google's Personalized Home Page, what do you prefer? Personally (no pun intended), I can think of 5 reasons I prefer Google's version over Yahoo's:
- Google Themes are much cooler, although Yahoo has 5 times more themes, they appear somewhat old and so 3 years ago. I also like how themes in Google change throughout the day and mimic your local time settings.
- On my personal Yahoo home page is a massive banner, the only advertisement I see on my Google Personalized Home Page is a small text ad in the page the footer: "New to Google Checkout? Sign up and get $10 for your next purchase."
- Managing content in Google is as smooth as silk, simple content management options with the ability to drag and drop content blocks; the tabbed content is also a great addition.
- The process of adding additional content is also a more pleasant experience in Google. I like the layout of the content items as well as the feature which displays the "I am feeling lucky" content based on an inputted keyword.
- Google includes their regular search features such as: Web, Image, Video, News, etc...very effectively, whereas these items can easily be lost in My Yahoo!
That concludes my thoughts, I hope to continue this series of comparing similar services between Google, Yahoo and MSN in future posts.
| Product | MSN | Yahoo | |
| Search Engine | Live | Yahoo | |
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Harnessing the Power of A/B Testing
Manoj Jasra - Tuesday, April 10, 2007THE SCOPE
- The time-frame for the A/B test would consist of a 2.5 week time period.
- NutshellMath had products geared towards 3 segments: Students, Parents, and Teachers. Each had their own landing page therefore 3 tests would be conducted simultaneously.
- Traffic for the landing pages would come from selected Google Adwords campaigns.
- In order to measure the success of the test, web pages associated with the NutshellMath product would be tagged with SiteCatalyst code. Enquiro would provide consultation with the implementation of the web analytics.
- Enquiro would monitor the results daily and report on the final results.
Academy 123 would redirect a percentage of all the visitors to the Enquiro modified page.
We used Omniture's SiteCatalyst as the framework to measure the results:
After 2.5 weeks of testing, the results showed that in each of the 3 segments – Students, Parents and Teachers – the Enquiro modified page had better conversion rates. In the student segment the Enquiro Page conversion rate nearly doubled. In the parent segment the Enquiro page had 8 times more conversions. In the teacher segment the Enquiro page had a 26.8% increase in the number of conversions.
Labels: Web Analytics







