After nearly 2 weeks of seeing my referrals from Google plummet to pretty much nothing, I am finally seeing referrals climb back to normal. During the update I noticed major drops in rankings for phrases I used to rank quite strongly for, such as: Web Analytics Comparison, Web Analytics World, Embed Audio, WebTrends vs. Google, etc...

As you can see in the graph from Google Analytics below, that as of May 24th referrals have once again started to pick up.



Luckily enough I sustained much of my traffic through the promotions of the 'Future of Search Marketing' blog contest I was hosting during the month of May.

Labels: Google, Web Analytics

If you believe Web Analytics is overrated and your business could succeed without Web Analytics, then you're absolutely correct. Below are 21 reasons why you don't Web Analytics integrated into your online campaign.

1. You don’t want to know where your visitors are coming from.


2. You don't care how much time visitors spend on your website.


3. Most popular products? Who cares, you already know what your customers want.
   
4. Tracking hits is perfectly sufficient.


5. Dead Content? There can't be any dead content on your site.


6. Site overlay is overrated because you can pretty much guess which links visitors find appealing.


7. Bounce rate sounds like a make believe metric.


8. Your time is better spent elsewhere rather than crunching data in order to measure the performance of our website.


9. You love the plateau in your website's traffic because concentrating on branded keywords is good enough.


10. Podcasts are the hippest thing, if you record they will come, so why measure the number of downloads.


11. Your development team should be adding enhancements not implementing web analytics.


12. Top Exit pages is a non-issue for your website, once visitors arrive they are going to purchase.


13. Who cares what paths visitors take or the length of their paths, as I said earlier, once they arrive, they are going to purchase.


14. Everyone understands English so it doesn't matter what country your visitors originate from.
    
15. 3 words: Log File Analyzer.


16. If you leave a form up long enough someones bound to fill it out eventually.


17. Your site's probably not going to have repeat visitors anyways because they'll find everything they need the first time around.


18. You know that a PPC campaign's success is completely based upon click-throughs and impressions.


19. Internal Search? That's just there for show.


20. If you take $50,000 that you would need for an analyst and spend it on PPC you're probably going to get better return.


21. You don't need to track newsletter registrants because bulk email lists are very inexpensive.

If you haven't figured it out, I am kidding. Web Analytics absolutely has to be part of your online campaign, in fact you'll be marketing blindly without it. Let the 21 points above serve as a reminder of what kind of insight you're missing out on without Web Analytics in place.

Labels: Web Analytics

Free Members: To increase your log size, log into StatCounter and click the wrench icon beside your project. Click ‘Adjust Log Size’, and enter 500 in the box. Click ‘Adjust Project Log’ and you’re done!

Upgraded Members: To increase your log-size, log into StatCounter and click the wrench icon beside your project. Click ‘Adjust Log Size’, and increase your log by an extra 400 (your current log already includes the first free 100!). Click ‘Adjust Project Log’ and you’re done!

Labels: Web Analytics

Facebook and Orkut are two of the most popular social networking sites, with both offering very similar features and capabilities. Comparing FaceBook vs. Orkut from a market share perspective will show you that both are considerably behind MySpace with Facebook owning just over 11.5% of the market share and Orkut having less than 1%. Facebook has become very popular in North America over the last few months whereas Orkut is extremely popular in India.

I do have access to both an Orkut and Facebook account and find myself using Facebook the majority of the time. I actually prefer Facebook when comparing Facebook vs. Orkut from a usability perspective, here's why:

- From an overall cosmetic point of view, Facebook is a much more professional looking whereas Orkut looks somewhat unfinished

- Facebook's Mini Feed feature is useful in seeing a quick snapshot on the latest happenings within your network

- The ease at which you can customize layouts within FaceBook, especially the drag and drop option.

- The ability to supply how you know a person (through school, other friends, work, randomly, etc...). This is especially interesting when you and one your contacts know the same person, but through different ways.

Here's what I like about Orkut:

- Within Orkut you can view people's profiles regardless if they are a 'friend' or not.

- I like how you can see the number of times your profile has been viewed with Orkut.

- The integration of Google Chat (maybe there is an opportunity for Microsoft to go after Facebook for the same purpose).

Labels: Social Networking

With the departure of exciting teams from the NBA Playoffs such as the Phoenix Suns, New Jersey Nets and Golden State Warriors my interest in playoffs has dwindled down to pretty much nothing.

Looking at stats from Technorati, it looks like I am not the only one who has tuned out the NBA Playoffs. I don't want to see a Detroit vs. Utah or San Antonio final where the winning scores of games will be 86-79...I don't think many other people do either.

Labels: Technorati

Many interesting stories this week including Google's purchase of FeedBurner. Here are some of the stories definitely worth checking out this week:

SEM

• Reader Poll: Best SEO Podcasts at TopRankBlog, Web Analytics World currently sites in 3rd place
• SEO Space talks about their picks for the Top 7 Search Happenings May 2007
• How To Capitalize on Google Universal Search - by SEO Round Table, this will be very important to all online organizations
• ASK Enquiro: An Intimate View of the World through the Eyes of Google
• A Rebuttal to Neil Patel's Social Media Landing Page Article by Jennifer Laycock of SearchEngineGuide
• Ross Dunn writes: Have a Peek at Googles Future of Mobile Search
• Technorati Redesigned - Get Realigned Here at ProNetAdvertising

Web Analytics

• European online stats - Read further at WebAnalyticsBook.com
• LunaMetrics reveals 101 Things to do with Website Optimizer (and a new blog)
• A snip at $6B - Ian Thomas talks about Microsoft's purchase of aQuantive
• Emetrics San Francisco: WebSideStory passed away, long live Visual Sciences!
• Dennis Mortensen on how to Measure Dynamic Internal Search
  

That's all for now, happy reading!

Labels: Must Reads

That's right, it has been exactly 1 year since my first post (actually 1 year and 5 days), boy has the time flown by. I began this blog in May 2006 to republish a few of my web analytics articles and at that time I didn't realize I was going to become so addicted to blogging.




I would like to share some of my blog's stats over the last year:

Posts: 286
Technorati Rank: 11,567
RSS Subscribers: 834

Top Posts

• Ultimate Web Analytics Comparison Resources


• VisiStat vs. Google Analytics


• Future of SEM: What WILL and WILL NOT Matter


• Microsoft Selects WebTrends


• NEW! Enquiro Eye Tracking Study: Yahoo/MSN


• Omniture ActionSource: Advanced Flash Tracking


• Google's Brett Crosby at Web Analytics World


• How to setup a Podcast and Embed Audio


• Web Page Load Time


• Analytics: You can't afford NOT to track

If you're interested in getting a copy of an eBook containing the top posts send me an email: mjasra@gmail.com

Top Referring Sites (excluding Search Engines)

• Kaushik.net


• WebAnalyticsAssociation.org


• WebTrends.com


• Digg.com


• Bloglines.com


• Technorati.com


• iEntry.com


• TopRankBlog.com


• WebAnalyticsDemystified.com


• Reddit.com

Top Referring Keywords

• Manoj Jasra


• Omniture ActionSource


• Web Analytics


• ActionSource


• WebTrends


• StatCounter


• Web Analytics Comparison


• VisiStat


• Omniture Flash Tracking


• Web Analytics World


• Blog Promotion


• iPhone June


• MySpace Virus


• ClickDensity


• Google Update

Search Engine Referral Share

• Google - 94.45%


• Search - 2.11%


• MSN - 1.94%


• Yahoo - 0.92%


• AOL - 0.35%

Browser Usage

• FireFox - 47.00%


• IE - 46.08%


• Safari - 3.95%


• Opera - 1.79%


• Mozilla - 0.41%

Country Referral Share

• United States - 54.67%


• Canada - 8.75%


• UK - 7.04%


• India - 3.42%


• Australia - 2.61%


• Germany - 2.28%


• Netherlands - 2.18%


• France - 1.63%


• Belgium - 1.57%

Labels: Blogging, Industry News, Web Analytics

$100 Million Payday For Feedburner - This Deal Is Confirmed is the latest news from Michael Arrington over at TechCrunch. FeedBurner is an excellent pickup (in my opinion a relatively inexpensive one) by Google who can now tap into FeedBurner's 400,000+ Publishers. The latest comments to this deal all talk about Google growing it's ad revenues through the placement of ads in Feeds.

FeedBurner was founded in 2003 and has raised just $10 million in capital over two rounds. Portage Ventures funded their $1 million Series A round in 2004. The $9 million Series B round was closed in mid 2005 (second close in 2006), from Mobius Venture Capital and Union Square Ventures.

Also check out the Comments at TechCrunch to this news. Congrats FeedBurner, you have an excellent product!

Labels: Google, Industry News

The advertising methods that I am about to talk about are a reflection of what I have tried on my blog from time to time. I would also like to point out that I don't like to drown my website with ads because I believe it completely takes away from the user experience.

• Google Adsense - Embedding AdSense is a simple way to attempt to make money but if you're not getting tens of thousands of page views, I am not sure if it's worth it. Google adsense does provide an interface which allows the customization of ads, however if implemented incorrectly it's an excellent way to lose visitors. Some bloggers have been successful with it, but not me.
• Affiliate Sites - I tried adding links to both Text Link Brokers and Review Me through their affiliate program and even after a few hundred referrals were sent to both sites, I didn't see a penny in return. If anyone has had success as an affiliate, I would love to hear about the programs they had success with.
• Feedvertising - FeedBurner offers an easy way to monetize your feed by embedding graphical ads within the RSS Feed. I ran a few ads for Verizon Mobile phones for approximately 3 months and in return made 22 cents.

A tactic I do recommend is getting sponsors for your site or blog that are part of the same vertical as your own. This makes for a win/win situation for both the advertiser (who receive qualified traffic) and the site owner (who can implement unobtrusive sponsor ads). But how do you get sponsors? I recommend writing content that is meaningful to your readers and leaving the advertising and money making for later. Good content will result in more traffic, which means more subscribers and most importantly more authority. Below are some content ideas that your readers may find meaningful:

• Develop relationships with fellow industry bloggers
• Interview authoritative people in your industry, better yet Podcast
• Review Products/Services related to your vertical
• Establish yourself as a thought leader in your niche
• Offer a solution to common business pains
• Attend industry conferences and report back useful information to your readers
• Provide Feedback for other interesting post/articles
• Compile lists, example: The Ultimate Web Analytics Comparison

Labels: Blogging, Make Money

Up here in British Columbia, Canada we are wrapping up a well deserved long weekend. To start this short work week I'd like to give a shout out to all the excellent web analytics related articles/posts from last week.

• Jason Burby releases: Actionable Web Analytics: Using Data to Make Smart Business Decisions: Buy it at Amazon
• Dennis R. Mortensen of IndexTools discusses how to Use Web Analytics to determine the width of your Internal Search Query box
• Avinash of Google Analytics' provides his insightful advice: Excellent Analytics Tip #11: Measure Effectiveness Of Your Web Pages
• Judah at Web Analytics Demystified explains why Google Analytics is still not enterprise level ready.
• Juan Damia discusses the Comparison of churn rates (the rate of attrition, over a period of time, that subscriber-based customers unsubscribe)
• Read about Analytics as Data-Mining is going Mainstream - New York Times posted by Marshall Sponder
• Anil Batra: Web Analyst Interview: Daniel Shields

Labels: Web Analytics

In the past 2 weeks Web Analytics World had its first ever contest in which participants were asked to submit entries regarding their thoughts on the Future of Search Marketing. The winner was picked by using Google Analytics to determine the post that received the most traffic.

1st Place goes to: Ilker Yoldas of http://www.thethinkingblog.com/ for his entry: Future of Search Marketing? Congrats, Ilker you have won yourself:

- A copy of Enquiro's Eye Tracking Study (comparing Google vs. Yahoo vs. MSN) $298 Value
- Autographed copies of Web Analytics Demystified and Web Site Measurement Hacks thanks to Eric Peterson.
- A copy of Jennifer Laycock’s book: “Small Business Guide to Search Engine Marketing.”
- A Pro MyBlogLog account donated by MyBlogLog
- $50 Cash (via PayPal) from yours truly at Web Analytics World
- A copy of WSOP (designed for website load time optimization) donated by SoftLogica


2nd Place goes to: Rob Sullivan of Get In Position for his entry: Search Engine Marketing - on its Last Legs. Rob will take home:

- A license to: WAPT 4.0 - load and stress testing tool that provides you with an easy-to-use, consistent and cost-effective way of testing web sites, web servers, and intranet applications with web interfaces - from SoftLogica

- 2 hours with an Aquent recruiter to discuss your career goals, review your resume, and conduct mock interviews - from Aquent


Thank you ALL for participating and thank you to all of our sponsors who donated a prize.

Labels: Web Analytics

CMS Watch has reviewed Google's free Analytics offering and finds it underpowered for many enterprise analytics scenarios. These findings were published in the CMS Watch "Web Analytics Report," which provides detailed, comparative evaluations of 13 major Web Analytics vendors.

Phil Kemelor served as lead analyst for the report. "Google can rightly boast that its Google Analytics service can process enterprise-level web metrics loads," said Kemelor. "But there's more to analytics than processing: integration, support, and documentation can be decisive to e-marketing success," Kemelor added.

Specifically, CMS Watch found:

- Google Analytics has no API to support the export or import of data into or out of 3rd-party e-marketing packages and enterprise data warehouses. This limits integration of website data with other sources of financial and customer data.

- Unlike more sophisticated analytics tools, Google Analytics does not allow customers to query against raw data. This limits deeper analysis into site visitor and segmentation behavior.

- Support comes only from consulting partners, who have no ability to modify the Google system itself. With comparatively slim documentation, licensees tend to rely on bloggers for customization advice.

- On the plus side, many enterprises have found value in employing Google Analytics as a back-up or supplement to other analytics packages, especially when looking for AdWords performance metrics.

- Google's most recent Analytics upgrade brought significant usability improvements that will challenge competing vendors to focus on their interfaces, rather than additional features.

Tony Byrne, founder of CMS Watch, commented on the competitive landscape, "If anything, Google increases the demand for competing analytics products from the likes of Omniture, Webtrends, and Visual Sciences by exposing new customers to the basics of collecting and analyzing data."

Labels: Web Analytics

• Web Pro News
• Web Analytics Association
• Search Engine Guide
• Search Engine Land
• Search Newz
• ASK Enquiro
• Marketing Pilgrim
• Silicon India

• Salesforce Dreamforce
• Ad Tech
• Search Engine Strategies
• Google's Searchology
• Blog World Expo
• Omniture Summit

He has also spoken at industry events on the topics of SEO, Blogging and Web Analytics at events such as:

• WebTrends Engage
• Web Analytics Xchange
• Emetrics Optimization Summit Toronto/Washington
• IMC Vancouver
• Social Media Innovation Summit

Looking for an hourly rate for Search Marketing/Analytics consulting or looking to Guest Blog or Simply to Chat, then email me: mjasra@gmail.com

Labels: Manoj Jasra, SEM, SEO, Web Analytics Canada

While I was at Google's Searchology event I tried to perform as many "press type" activites as I could. This included taking some video captures of the presentations as well as pictures of the event and the Google Complex.

In this first video below, Marissa Mayer talks about the integration of book and video search into Google's search results.



In this second video Marissa Mayer talks about how the idea of Universal Search came about.




Here are a few of the photos I took at Searchology and If you're interested in more photos such as the ones below, check out my pictures on flickr

Labels: Google, Industry News

I had the opportunity to attend Google's Searchology event and found it very exciting viewing it from the paradigm of a member of the press. All major news organizations were there: SearchEngineWatch, Wall Street Journal, Bloomberg, ZDNet, PC World, Boston Globe, Forbes and Search Engine Land. I may have been one of only a few people who were from a Search Marketing Firm.

I will start with the most important news items first. Udi Manber, VP of Engineering, said that 20-25% of queries that Google processes today will be ones its never seen before, that's an amazing fact - I didn't realize how fast the world was generating new content and news. He also announced that Google will be launching a new search feature which will allow users to translate search results into another language on the fly, talk about making the content on the internet even more accessible.

VP of Search Products, Marissa Mayer created even more buzz (which now is old news) by announcing the launch of 3 new additions to the Google Search Experience plus one new Google Service:

1) Universal Search - The integration of results from other Google Search Silos such as Video, News, Books and Images into the regular Google Search Results. Marissa launched the query "Steve Jobs" and the results (in addition to text listings) showed Images of Steve Jobs, a video of one of Steve Jobs' presentations as well as related news items.

2) Contextual search navigation options - After launching a search query users will now see other search options underneath the query text box. These search options are the most relative searches options based on the user's query. See image below.

3) Universal Navigation Bar - Google also added a new top navigation bar which contains links to other Google's services (which are now just a click away). This top nav will appear on services such as Gmail as well. See image below.

4) Google Experimental - http://www.google.com/experimental - Shows the latest "experiments" that Google is working on, users can sign up for experiments which integrates the experiment into the user's search experience. Users will be given the ability to provide feedback to Google as well.

Labels: Google, Industry News

Enquiro has recently released their second B2B White paper in which they talk about their findings from a B2B survey they conducted. The objective of the survey, conducted with over 1000 B2B buyers, was to discover how people research B2B buying decisions online and how this varies by role within a company and by purchase phase.

Go to the Enquiro Research Page to get your copy of the 50 page PDF.

Here's an excerpt from the Executive Summary:

In this study, we were looking for the answer to one question, with several different parts: How important is online research in business to business (B2B) purchase decisions? We certainly believed it to be important, but even we were surprised by just how important respondents to our survey indicated it was to them. We found a heavy reliance on online research in all aspects of the purchase cycle. We also found that as prospects become aware of potential offerings through offline channels, they naturally turn to online sources to find out more about them. For example, a prospect may become aware of a potential offering at a trade show and the first thing they do is go online to find out more about that offering. One of the more interesting findings of the study was just how important those online influencers could be, in many cases matching the influence of traditional offline factors. A vendor website, together with the perennial offline winner, wordof-mouth from a colleague or peer, were both indicated as the most important influencers in a purchase decision. Close behind were search engines, distributor websites, word-of-mouth from friends or paid consultants and online and offline trade journals.

Another significant finding was where this research tends to happen online. General search engines are often the first place people turn to begin their online research session and among the general search engines, Google holds a dominant position, being the first choice of 77.7% of respondents. As researchers begin to research their purchase, they rely heavily on information from the vendor’s own website. Also, as they enter the later research phase and start compiling information to begin the actual negotiation, many purchasers rely on B2B vertical engines to help gather detailed information they require. Other sources of heavily relied upon information included industry websites, distributor websites and offline channels such as trade journals and other industry publications.

Graph showing results of where the users started their research, by phase:

Download the Whitepaper here

Labels: Industry News

Web Analytics Demystified's Eric Peterson is giving away a free whitepaper he has developed on how businesses should conduct web analytics.

The Web Analytics Business Process is a series of business processes and sub-processes that, when considered collectively describe the ongoing activities that any organization needs to master to be successful with web analytics. These are management processes like "Define Business Objectivesfor the Web Site" and "Allocate Appropriate Resources" and operational processes like "Collect Data" and "Distribute Reports and Analysis."

The 18 page PDF looks at the following 10 areas in relation to a Web Analytics Strategy.

CRITICAL PROCESS #1: Assign Ownership
CRITICAL PROCESS #2: Define Business Objectives
CRITICAL PROCESS #3: Allocate Resources
CRITICAL PROCESS #4: Establish a Model for Reporting and Analysis
CRITICAL PROCESS #5: Track Return on Investment
CRITICAL PROCESS #6: Plan the Implementation
CRITICAL PROCESS #7: Validate the Data
CRITICAL PROCESS #8: Define and Design Reports
CRITICAL PROCESS #9: Conduct Analysis
CRITICAL PROCESS #10: Run Controlled Experiments

Click HERE to download the PDF.

Labels: Web Analytics

Eric Ward over at SearchEngineLand posted an article today titled: When Google Goes Temporarily Insane. He mentions that Google is shuffling its index which has caused some site owners to freak out a little bit. This is not a new issue during Index updates, you'll often find your site missing for some of your most popular keywords for one week and then reappear the next week.

Labels: Google

Web Analytics World Blogging Contest - entry by Ilker Yoldas of
http://www.thethinkingblog.com
--------------------------------------------------------------------------------

Have you ever noticed how your collection of photos, music and other documents keep growing everyday? With the rise of Web 2.0, there is an ever increasing number of Internet users who contribute to form the collective knowledge that emphasizes online collaboration and sharing among users. However, there will be a time when we can't find what we're looking for in a search engine and somehow all these billions of documents online need some sorting to make sense to us all.

Common Sense. The aim is to add an extra layer of meaning on top of the existing Web that would make it less of a catalog and more of a guide. We need to get machines doing the thinking rather than simply following commands that are updated by computer programmers. However, that level of artificial intelligence will require something more than what the Internet is capable of providing us today. Some call it a World Wide Database. Some say Semantic Web. Perhaps you are more familiar with its buzz word, Web 3.0.

Artificial Intelligence. Of course, the Web is going to evolve like everything else but it's not all about glossy tabs, drop shadows and simple personalized homepages. It's how the user interacts with the machine and vice versa. In the future, more powerful systems could act as personal advisers in areas such as financial planning, with an intelligent system mapping out a retirement plan for a couple, or educational consulting, with the Web helping a high school student identify the right college. The new Web is going to build a system that can give a reasonable and complete answer to a simple question like: "I'm looking for a sunny place for holidays and I have a budget of $2,000. Oh, and I have an 8 year old child."

Personalized Information. Yes, you can tag your photos on Flickr so that we can find images that a computer could never find. Yes, you can change the way Google looks to suit your taste, needs or interests. All these collaborative filtering services adds intelligence to the path towards Web 3.0 but for those who think the next phase will be about extending the functionality of the Web and not changing it - think again!

Pushing Further. The real task at hand is to find a new way to mine data and present it to the user in a human fashion. Moreover, this data should be "customized" for each and every user. Adverts will not just be relevant but also be displayed according to the user's tastes. That means you will see (the right) ads, when you want to see ads. For example, the computer will "know" that you like spicy food when you travel to your vacation spot and display ads for good restaurants in the area. That is, when you get there!

Keep Thinking. The very idea has given rise to skeptics who have called it an unobtainable vision. But what about web 4.0? Web 5.0? This doesn't mean engineers start versioning the Web for the sake of marketing. This means the emergence of new systems that change the way we interact with machines, computers, and the Internet in particular. Notice how advertisement are less "in your face" (read pop-ups) and more relevant with searches? Notice how easy it is to create a website like this (read blog), link to information and top that with comments? I remember the days when I spent most of my time coding than writing content, while dreaming of the day when a machine could do it for me. Well, that dream has partly come true.

Everybody needs to have a dream!

Labels: Blogging

Web Analytics World Blogging Contest - entry by Ed of http://thepisstakers.com/
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What is search marketing? It is complex and confusing at first glance, that's what it is! But once you see that it is a blurring of edges, and a mishmash of ideas and philosophies, all leading inexorably towards an on-line search world, powered by the hydro electric turbines behind Google's servers - then it becomes simple.

Whether they realise it or not, buyers will go to the same place as sellers, just from a different account. And the header on all checks and accounts will bear that annoyingly simple and effective Google name. And if advertisers and publishers write out a check to someone else, Google will get a cut of that too. Google will be the common thread in search marketing at the front and the back end.

Don't even go there with blabbering, questioning ideas about Yahoo and Microsoft being a main player. Just open your eyes and see the roses. Go to Google now, input "Search marketing" and what happens? You will be shown, amongst other things, Yahoo, promoting the newly renamed Overture service. Overture, or whatever it is called, is where we find Yahoo's solutions for online advertisers and publishers. The yahoos didn't appear top of the list by magic, but the results for Google are magic.

Yahoo may start their Overture customers off within Yahoo, but once in the wild, Google powers it all thereafter, and gets a cut of the search marketing pie. They have it sewn up. They get revenue from Yahoo, their greatest competitor, from step one of any marketing campaign to attract clients to Overture. The remaining advertisers in the world will sell goods and services to the public, via Google search, as well as sell spots on their websites to advertisers seeking a public platform - powered by Google search, with prices based on Google PR. And lest we forget, publishers are also the advertisers who purchase spots from other publishers advertising other companies goods and services. And everyone bar a few percent, trust in Google, not Yahoo. Has your head exploded in realisation yet?

Google will power the search world, the heavy lifter for hundreds of permutations and mutational search engine fronts. The Yahoos, Blingos, Winzys and pay-to-search outfits are just tapping into Google search. No worries, just a fact that Google is the man.

The people who can leverage the power of Google will win. The ones who try to fight the Google trend will fall by the wayside, or if they succeed by other means, they will be deluded. The idiots who relate "My internet marketing success story without Google" will be like Emperors with no clothes, but in reverse. They will be covered in Google, they just won't see it, or admit to it. Affiliates need Google, pay to post need Google... People will kid themselves that they did it alone, outside of or with minimum need for Google's sphere of influence. If they did well online, however, then so did Google.

The Pisstakers will eventually adopt a few revenue streams but one thing we won't be doing is trying to go it alone, sticking 2 fingers to the Googloids. We need them to drive millions of searches to one of millions of potential URLs - ours! If that means writing checks to Google, bring it on, they do it fast now, so what's the issue? Not that we won't be trying to leverage their search engine power for best effect, but we won't be moaning at them, after all, they have created the search marketing industry from almost nothing. As you sit at your desk counting checks, remember that! Without Google, you would have to get a real job.

And won't it be funny to hear people saying, I wish Microsoft could do something to knock Google off course, for the sake of competition!

Ed is the editor at The Pisstakers http://thepisstakers.com, where he writes satirical and tongue-in-cheek posts about the funny stuff in tech and news.

Labels: Blogging

Labels: Blogging

Web Analytics World Blogging Contest - entry by Jody Nimetz of SEO Space
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ABC's on where I see the future of Search going.

A - ASK becomes the leader in personalization of online search and the first to provide unique results pages for each and every user. While fending off potential mergers with Microsoft, ASK develops a new set of algorithms and creates the largest social community on the Web.

B - Blog Posting becomes a key factor of ranking algorithms and more integrated with personalized search results that are seen by individual users. Blog posting becomes a necessity of big business as a means of reputation management acting as a feedback mechanism for their clients, prospects and competitors.

C - Consumer Driven Search where the consumer decides and dictates which results are relevant forcing irrelevant results into search purgatory. Consumers are able to create their own results page based on the sites, images, audio and video that they want to appear.

D - Desktop Search is built in to all computers regardless of preferred "search engine"

E - External Linking Inventories are no longer a major factor in the ranking of webpages as consumers of search strive for the most relevant result regardless of how many "backlinks" a site has. Search engine marketers switch focus from link building to creation of useful content that naturally attracts "industry links". Industry links become important as all webpages are given a numerical PageRank-like value as a result of a user's past search history.

F - Firefox Browser replaces Internet Explorer as the World's # 1 Browser and becomes an integral part of many users starting point for going online and conducting a search. The Firefox browser now has a personalized "trigger" feature that notifies users of queries that serve up results that may not be part of the semantic map that the searcher may have had based on previous browsing experience.

G - Google (GOOG) continues to grow as a leading media outlet and provider of the world's information breaking down global walls with a worldwide strategy that includes personalization of results via a variety of options including search history, geo-locale, and behavioral targeting. Google becomes second to ASK in terms of providing relevant results for the user experience. To avoid charges of being a monopoly, Google works closer with Yahoo, ASK and other search vehicles to provide the world's knowledge to those who seek it.

H - Hadron is a new social network collectively created by Google, Yahoo and ASK that is part of a group of related search vehicles that provides an environment for strong interaction between community members.

I - Indexing of content becomes more efficient as duplicate webpages and similar content are simply removed from the index of search vehicles. Search engines "archive" old index results that users can access at their leisure. For example a user of ASK can visit the ASK archive and select a year (ie 2004) where when they do a query for a phrase, a traditional universal SERP is returned with the actual results for that query during that specified time (2004).

J - Joost becomes the number one source of online TV and radio programming and forces satellite TV providers to provide free online programming. Google who owns Joost then become a major player in network TV and radio continuing to provide content and programming based on consumer demand.

K - Keyword Search remains important

L - Local Search explodes and advertisers place more focus on local search as users of search prefer local personalized results over the main search index when they are ready to make a purchase decision.

M - Microsoft (MSFT) struggle to keep up with Google with their futile attempts as opposed to being innovative and developing search technologies with the user in mind. After failing to partner with ASK and Yahoo, Microsoft is left as a standalone and force Bill Gates out of retirement in 2015 to revive the once mighty organization. Windows Live Search is re-branded a number of times with little success as Microsoft simply does not succeed in search.

N - Non-believers of search come to realize that traditional media is doomed to diminishing returns and play "catch up" to the early adopters of search marketing. Ad agencies scramble to acquire search engine marketing firms and the pioneers of search marketers with veteran experience become highly sought after earning salaries equivalent to those of professional athletes and Hollywood actors.

O - Organic Search switches from tactics to user experience with search engine marketers focusing on their client's consumer and with the end in mine to improve the online presence of their clients. Organic search marketing continues to develop into a specialized branch of marketing.

P - Personalization becomes the norm with search. Each and every user experience is somewhat unique and cannot be easily duplicated. Universal search results are a thing of the past except with Microsoft as they still haven't figured it out yet.

Q - Query History becomes even more important as iGoogle, iASK and iYahoo all become standard search vehicles used by the masses.

R - Ranking, Relevancy and Results now focus on the user as opposed to the complex algorithms of the past. The consumers of search drive which results are returned and ranked based on relevancy to their search query. While the algorithms are still required the engines that use them improve them to deliver relevant results. Irrelevant results are "voted" out by the users of search.

S - Search Engines become "Search Vehicles" where users enjoy a total experience and are presented with multiple avenues for acquiring the information they seek. They are presented with options based on their query where the user drives the search vehicle to find the information that they are looking for regardless of the number of links to a site, the age of a site and other traditional ranking factors.

Search becomes more important than ever as the Internet becomes the most widely used media resource with access to:

- Almost all TV programs from all over the world. Downloading TV programs becomes as mainstream as downloading music is now.
- Almost all movies as you are now able to download any movie you want (including new releases in real time) to your living room for viewing
- Thousands of newspapers from around the globe
- Millions of radio programs and podcasts
- All music released since 1950 (including songs, albums and lyrics). Due to copyright issues the source providing the music (ie. the search engines) set up a method for compensating the artist directly, record companies are a thing of the past
- Source of numerous books and magazines. Due to copyright issues the source (ie. the search engines) providing the material set up a method for compensating the publisher/owner directly

T - Targeting of user search behavior becomes more necessary as consumers continue to drive the marketing process. The consumer continues to dictate what information is presented to them and when. Consumers become tired of receiving advertisements on their phones, through their email, traditional media and as a result begin boycotting advertisers who "over-push" their products or services. There is a slight resurgence with the "mom & pop" mentality as these organizations provide a more personable experience and direct marketing approach (as initiated by the consumer)

U - Usability and understanding that the consumer is driving the marketing process becomes reality and forces large scale changes in marketing and in search. Unique search results pages for users of search continue to be all the rage and focus on the user experience is the driving factor for all online marketing campaigns.

V - Viral Search becomes the new Google and is a consumer driven service that allows users to communicate their needs via an online environment consisting of blogs, websites, online video, widgets and forums. Viral becomes so popular that they purchase Windows Live (MSN) from Microsoft and turn the also-ran search engine into the most popular consumer driven "search-vehicle" on the web. Think of it as advertising by the consumer for the consumer.
W - Web Consortium implements regulation on all online advertising. Establishes a United Nations-like presence to address online issues and concerns.

X - XML continues to deliver structured content over the Web and remains a key component of how efficient content is delivered over the Web through the various search vehicles.

Y – Yahoo (YHOO), like Google, focused on personalization and with their massive amount of user data addressed the needs of users who were willing to sign up for a Yahoo account over the years. Yahoo as a search vehicle started to learn from their user's search behavior, identifying themes, topics and web site neighborhoods/communities of particular interest. Relevant pages were given a boost for each and every user as they experienced unique search engine results.
Yahoo becomes the first search engine to share actual search volume numbers with the masses as traditional SEO tactics become less effective with personalization. Rumors of Microsoft and Yahoo merging subside as Yahoo outline an effective business plan/strategy in 2008 based on the use of information gathered from Yahoo's two bookmarking services iYahoo (formerly MyWeb) and del.icio.us.

Yahoo continues to be the leader in housing user-generated content and again becomes the most visited property on the Web. As a result Yahoo reaps the reward of increased advertising revenue through their now successful Yahoo Panama Platform. With this additional revenue, Yahoo acquires Apple in a surprising move that is estimated to be worth 80 billion dollars.

Z - Zeitgeist - the philosophy of Search 1.0 from 1994-2007 becomes an integral part of marketing history and becomes part of the curriculum of business marketing classes.

Z Index of Search - search results that remain constant. Meaning that regardless of the query performed, the search results presented will be constant based on traditional search algorithms. Users will have the choice of personalized results or selecting the Z-Index of results which are basically a universal results page similar to what we see now. The Z-Index of Search is the opposite of personalized search.

Is search marketing dying? Nope quite the contrary as "search marketing" is just finding its legs. You see we as people have been searching since the beginning of time. We have searched for food, for water, for shelter, for fire. Others have searched for companionship, searched for acceptance, searched for truth and justice. People will always search. They search for knowledge, for long lost family members, for history, for treasures, for answers. People search for the statistics, for upcoming events, for entertainment, for research. People search for Britney Spears, for apple pie, for travel arrangements, for world news, for cheaper gas prices, for real estate, for renovation ideas. People search for the next big thing, for a pair of cross trainer running shoes, for hockey tickets, for schools, for product reviews, for their future. You see people search for information. Marketing (in whatever form it may take) to those who search for information will always be there.

People will always be seeking knowledge. Long after Google is dead and gone, people will still be searching for information.

If there is no future in search then there is no future at all.

Original Post for Jody Nimetz on the Future of Search

Labels: Blogging

Yesterday I spoke with Brad King who is the Senior Director of Yahoo! Search Marketing for the Travel Category. Yahoo Search Marketing recently released a case study in which they helped a Travel company called Pleasant Holidays to Optimize their search marketing campaigns.

Below are the questions I asked Brad, listen here on how to fully leverage the services of Yahoo! Search Marketing:


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- Can you give everyone some background on the case study?

- What were the biggest pains put forth by Pleasant Holidays?

- Is this a trend for businesses in the Travel Industry?

- Can you tell everyone why simply measuring clicks is not enough?

- One of the major lessons was to look at keywords holistically; can you speak to what this does for an online campaign?

- Are you planning on releasing more case studies in the future?

Labels: Yahoo

Web Analytics World Blogging Contest - entry by Tom Wolfer of ASK Enquiro
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The way in which an individual searches, the manner in which information privacy is protected, and the method by which search results are retrieved, stored, and communicated back to him or her should be dramatically different in the future. In the future, this is how things may look…

Internet searches will be conducted via mobile, wireless, handheld devices such as iPods, cellphones, and the portable Blackberry; these devices are equipped with satellite communications functionality, voice recognition technology, and either retinal or fingerprint scan capability.

Internet searchers are not required to ‘type in’ the keywords that they wish to conduct their searches with. Google, MSN, Yahoo, and other search engines accept ‘voice recognition’ for searching; a internet searcher can instead just speak his or her or keywords into their handheld device, followed by the phrase ‘find results’, and the search engine will execute their search.

There is now a built in privacy protection system that provides internet searchers with the choice of preventing their search behaviour from being captured and analyzed in tools such as SiteCatalyst and WebTrends. Before executing a search, Google, Yahoo, MSN, and other search engines are required to obtain the following two pieces of information from an internet searcher:
- either a retinal or fingerprint scan is used to verify the searcher’s specific identity.
- express permission (via voice response or retinal scan) to capture and store his or her website data during a search will be collected.

Internet searchers have the option of turning the express permission request to a default setting of ‘yes’ if they consent to having all of their internet search activity captured and analyzed.

Individual websites must still be ‘optimized’ to ensure that they appear near the top of the organic listings on the search results page; the ‘Golden Triangle’ area discovered by Enquiro Search Solutions continues to exist but in a more concentrated form.

Search engines such as Google, Yahoo, and MSN continue to crawl and index websites and they constantly work to improve search algorithms. Content, however, resides in databases located on satellites, not servers, and organic search results are communicated back to searchers via satellite instead of through ‘wired’ internet channels provided by Telus, Bell, and others.

Internet browsers such as Internet Explorer, Firefox, and Safari continue to be venues through which internet searchers ‘view’ search results on their handheld devices; but there are many more of them. Each browser is regulated and functions somewhat like today’s traditional TV stations; every internet browser is allotted satellite ‘airtime’ and may reach completely different audiences.

Google, Yahoo, MSN, and vertical search engines function as TV production companies such as Paramount Studios. Search engines must register with one or more internet browsers in order to have their search results displayed; decisions by a search engine about which browsers to register with are based on the content that they offer and the search markets that they are attempting to reach.

When selected by an internet searcher, an organic search result will open up a summary window of information about the website of interest that will provide the following options:

- a view a of real-time GPS map on which is plotted thee internet searcher’s own location and the location of the company that owns the website of interest; for companies with more than one location, the internet searcher will be have the option of selecting one from a menu-list.
- full contact information, including hours of operation normalized according to the time zone where the internet searcher is searching from is displayed to him or her; in addition, the internet searcher has the option of directly calling or e-mailing the company in question via voice prompting.
- the internet searcher can drill-down and view the content of the page that was specifically found by the keyword search.
- the ability to further drill-down into the website using a voice activated keyword search is also a choice made available to the internet searcher.

So, in the future, voice recognition is used by searchers to find what they want; retinal and eye scans allow for individual searchers to be identified and tracked, only if they want; satellite technology is employed to store crawled and indexed search engine data and communicate search results to internet searchers; and real-time search results are displayed to internet searchers on their choice of internet browsers while they are walking down the street.

Labels: Blogging

Web Analytics World Blogging Contest - entry by Eileen Trainor of Advertising for Success
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Latent Semantic Analysis (LSA) and Latent Semantic Indexing (LSI) are increasingly important concepts in search engine marketing (SEM) and search engine optimization (SEO).

LSA is a statistical technique for extracting and representing the similarity of meaning of words and passages by analysis of large bodies of text. In addition to recognizing keywords on a page, LSI searches all documents in the index, looking for similar terms. Documents that have many words in common are considered semantically close; documents with few words in common to be semantically distant. This method of classification is almost human in its scope. The LSI algorithm does not know the meaning of the words, but recognizes patterns that emerge from semantically close words.

Why should you, as a webmaster or marketer, care about LSA and LSI? Google changed its algorithm and has achieved success with displaying natural search engine results, versus keyword-driven search engine results. With keywords, the search engine results will include only those documents containing these exact keywords. With Latent Semantic Indexing, the search engine results will contain documents whose content is considered to be semantically close to your keywords.

For us, as individuals, LSI has its own set of problems. Microsoft, Google or Yahoo may develop the first truly intelligent search engine. Your online behaviors and your saved preferences--as compared with users of similar demographics and behaviors--will enable extremely relevant search results. The search results will be a meld of advertisements, blogs, reviews, photographs, books, film footage, educational content sites, user-generated video, virtual tours, podcasts, moblogs and ... ?

The news is exciting and worrying. As we begin to merge our online activities and preferences into a virtual representation of self, do we want to disclose this same self to analytical dissection, behavioral targeting and search engine marketing--even if the result is finding the information we want in seconds? Think about it.

Labels: Blogging

Web Analytics World Blogging Contest - entry by Rob Sullivan of Get In Position
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Search marketing is dying and everyone who is a search marketer knows it.

OK let me rephrase that, search ENGINE marketing is dying. Google is making it too hard for most new and even a few established websites to get noticed. Let's face it, after spending thousands of dollars on a website, does a site owner really have the budget to hire an SEM firm to help them get decent Google placement, or the patience to wait the months it takes?

The answer in many cases is no.

But that's not to say that the future of search marketing in general is dead. In fact it is far from that. If you broaden your perspective to include other sources of online traffic and not focus solely on Google (because let's face it, when you do anything for Google it trickles down to Yahoo, MSN and the others) then you can get equivalent and in some cases more qualified traffic.

Now, I'm not talking the short term Digg effect, I'm talking about a more comprehensive online marketing package that does include the search engines, but also other online services. I look at the online market space making a similar transition as the television market space did a couple decades back.

How TV is like the Internet

For the longest time TV was dominated by 3 networks – ABC, CBS and NBC. I remember my whole family getting together on Saturday night for the Saturday Night Movie. We'd also get together for other shows as well, but my point is this: If it wasn't on one of the 3 networks then it wasn't on.

But in the late 70's and 80's we saw a shift in TV – more and more specialty networks started to show up. Today there are thousands of specialty networks. And every time I hear of another new one I think to myself “well that isn't going to fly” but you know what? In most cases it does. I mean, who would have thought that a 24 hour casino channel would fly? Not only that but people actually pay a monthly subscription to receive those channels.

I see the same sort of thing happening online. In fact it has already begun to happen, but many people aren't seeing it. The online market is fracturing. Only a little right now, but that fracture will continue to grow.

Sites like MySpace, Digg, and Flickr are already established. Up and comers like Edgeio, vSocial and Facebook are challenging the dominance of not only the search engines but the other larger sites. As time goes on even more sites will rise to the challenge as well.

So what does that mean for search marketers?

Well here's the nice thing. Most, if not all, of these sites have an ever improving search built into them. Whether you are searching for old high school alumni on Facebook, or to buy a car in San Francisco on Edgeio, search is involved.

In fact, users are so tied to that little box next to the "submit" button that browsing a site rarely happens now. So the goal then becomes, how to get your site “found” on these new search enabled websites?

Well that's going to depend on the site itself. For example, you can't advertise your website on MySpace or Facebook, but you could set up a profile which you can use to promote your product or service (albeit sneakily as that's against the terms of service).

And you can enhance your "findability" by offering Internet savvy users other ways to find your site via services like del.ico.us and Stumbleupon. Or you could create rich media which can be shared on sites like Google Video, Youtube, vSocial and Revver. Of course there's always image sharing with Flickr and others, or Podcasting using Hipcast and the like.

But why use these when Google gets the most traffic?

Well, this is the first question you may ask. After all, even if you combined all the services mentioned above you'd probably find they get less than 10% of total online traffic. But there are a couple things to consider.

First is this: If the total online traffic in a given day is in the billions of users, 10% is pretty significant.

Another factor to consider is that people in our generation, let's say people in their late 20's and older, look at the Internet differently.

For example, my nephew is in his early 20's. He uses a search engine about half the time, but instead prefers to get ideas, product referrals and other information from his “virtual” friends online. He's your typical MySpace/Facebook user. He has a higher degree of trust of the information coming from the friend in the UK that he's never met over a search result found on Google.

My son is a pre-teen and his use of the web is again much different than mine or my nephews. A search engine is the LAST place he looks for his information. He listens to his online buddies as well, but he also visits different sites. Granted he's a little young for MySpace, but I can already see that his online uses will be much different than mine are now when he becomes a consumer in the next few years.

So while engines like Google look at personalization to help make current results more relevant they are also no doubt looking at the next generation or two of online users and seeing this same thing – that as my nephew graduates and becomes a productive spending member of society, the fracture that is affecting the online marketplace will widen even more.

And as my son gets older and his use of search engines becomes 10% of his online experience versus the current 80-90% of most users, Google and other engines will have to adapt to survive.

The web coming to us instead of us going to it

Another factor to consider: The web is becoming more embedded in our daily lives. Information is coming at us quicker and quicker, and from more and more sources. We're even beginning to see that information come to us when we don't even ask for it. This trend is only going to get worse (or better depending on your perspective). Which means that people will have to search less because their devices will "know" what they want sometimes before they do.

But again this is an opportunity for search marketers. It takes that embedded search box found on most sites one step further and, rather than waiting for the user to request a search, search becomes more proactive. It seeks out the information the user may want (or the information the search has deemed important) and shuttles it to his iPod/Phone/PDA/Blackberry.

The future of Search?

Search engine marketing is dying. It's only a matter of time, but search marketing and its possibilities are endless. Our only concern is shifting our viewpoint so that we can see the future and exploit it, rather than wait for it to pass us by.

Labels: Blogging

Today Google is unveiling the latest version of its analytics software, Google Analytics. This new version of Google Analytics includes a brand new interface, email reporting, customizable dashboards, improved map displays, and plain language descriptions to make important information more accessible.

Furthermore I was able to score a great interview with the Senior Manager of Google Analytics, Brett Crosby. Listen to the audio below:


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With this new version, users can experience greater visibility of important data, clarity of appearance and more intuitive navigation paths. Utilizing more features and improved metrics, Google Analytics summarizes data and statistics in plain language so that website owners can make more informed decisions. The tool incorporates score cards and summaries that distill information into key performance indicator summaries and pinpoint specific user details.

Here are some screenshots from the latest version of Google Analytics:

Labels: Industry News, Interviews, Web Analytics

It's almost time to submit your entry to our Blogging Contest, once again read the rules here and below are the awesome prizes you could win! The prizes are geared towards helping YOU make your website more successful.

• A license to: WAPT 4.0 - load and stress testing tool that provides you with an easy-to-use, consistent and cost-effective way of testing web sites, web servers, and intranet applications with web interfaces - from SoftLogica
• 2 hours with an Aquent recruiter to discuss your career goals, review your resume, and conduct mock interviews - from Aquent
• A copy of Enquiro's Eye Tracking Study (comparing Google vs. Yahoo vs. MSN) $298 Value
• Autographed copies of Web Analytics Demystified and Web Site Measurement Hacks thanks to Eric Peterson.
• A copy of Jennifer Laycock’s book: “Small Business Guide to Search Engine Marketing.”
• A Pro MyBlogLog account donated by MyBlogLog
• $50 Cash (via PayPal) and a post mentioning your website from yours truly at Web Analytics World
• A copy of WSOP (designed for website load time optimization) donated by SoftLogica

The first few entries will go up on Wednesday!

Labels: Industry News

Last week CMS Watch released one of the most comprehensive web analytics reports I have personally ever seen. I was very lucky in getting an interview with Phil Kemelor who is the principal analyst/author for the Web Analytics Report and the founder of PKWeb Communications.

Listen to our conversation here:


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Here are the questions I posed to Phil Kemelor:

• Can you give us some background (authors, time-lines, etc…) on this Web Analytics Report and your motivations for creating it?
• What benefits can somebody gain from reading this report and who exactly (target) is this report geared for?
• How did you come up with the list of the 13 vendors that you reported on? I know that some other Analytics vendors were wondering why they weren't included.
• What kind of feedback have you received from this? What have the vendors thought of this report?
• Can you give us your thoughts on the importance of Web Analytics in an online campaign?
• Which Analytics tool is your favorite?
• What is the cost of the report and where can people get it?
  

Labels: Web Analytics

VisiStat, Inc. announced today the release of AdCaM 2.0, an enhanced version of their advertising campaign manager. AdCaM™ allows users to target clicks from specific marketing campaigns through tools such as customized campaign URLs, detailed click path data, and bounce/conversion rate tracking.

“One of the most exciting enhancements in AdCaM 2.0 is the power of the summary reports for visitor click path on a per-campaign basis. They allow immediate feedback on Ad Spend results,” said Tina Bean, Marketing Director for VisiStat. “With VisiStat’s real-time nature, the new AdCaM makes it even easier to identify marketing strengths, weaknesses, campaign efficiency and click-fraud.” AdCaM's easy to use interface and definitive reporting holds particular appeal for marketers, real estate agents, and those tracking online ad campaigns or watching for signs of click-fraud.

It is fully integrated with VisiStat's suite of Web management features, supporting AdCaM's ability to generate powerfully detailed usage reports. AdCaM 2.0 is a superior online tracking feature, and is available through VisiStat's competitively priced subscription service. For more information or to receive a 7-day free trial, please visit http://www.visistat.com/ or call 408-725-9377.

Labels: Web Analytics

Yesterday WebTrends announced its role in Microsoft's largest advertising campaign this year - the launch of Microsoft Office 2007, "It's a new day. It's a new office." campaign.

Microsoft dedicated 61% of its marketing budget to online digital marketing - signifying the importance of connecting with consumers online. The campaign includes paid search, display ads, pre-roll video advertising and rich banner ads that encapsulated mini-demos.As a key partner of Microsoft, WebTrends along with McCann Worldgroup implemented campaign and web site performance tracking with WebTrends Analytics to provide a complete end-to-end view of the digital advertising effectiveness across 12 countries.

Read the Full Press Release.

Labels: Industry News, Web Analytics

I am extending the submission date to the end of next week (Friday, May 11th) but will be posting entries starting Wednesday May 9th. All entries can be emailed to manoj.jasra@gmail.com, read the rest of the rules here.

2 more excellent prizes have been added to the Web Analytics World blogging contest, they include:

• A license to: WAPT 4.0 - load and stress testing tool that provides you with an easy-to-use, consistent and cost-effective way of testing web sites, web servers, and intranet applications with web interfaces - from SoftLogica
• 2 hours with an Aquent recruiter to discuss your career goals, review your resume, and conduct mock interviews - from Aquent

This is in addition to:

• A copy of Enquiro's Eye Tracking Study (comparing Google vs. Yahoo vs. MSN) $298 Value
• Autographed copies of Web Analytics Demystified and Web Site Measurement Hacks thanks to Eric Peterson.
• A copy of Jennifer Laycock’s book: “Small Business Guide to Search Engine Marketing.”
• A Pro MyBlogLog account donated by MyBlogLog
• $50 Cash (via PayPal) and a post mentioning your website from yours truly at Web Analytics World
• A copy of WSOP (designed for website load time optimization) donated by SoftLogica

Because of the new prizes added I will also select 2nd and 3rd place winners as well, so send in your entries! If you are looking for some suggestions check out Top Rank Blog and Marketing Pilgrim.

Labels: Industry News

Labels: Industry News