Below is Web Analytics World's 2007 web analytics data from Google Analytics. This year's number ones included Google, KPI and our Ultimate Web Analytics Comparison.

1.45 Pages Per Visit
77.90% Bounce Rate
79.20% New Visits
1.16 minutes per Visit

Top 10 Referral Share (973 Total)

1. google 48.43%
2. direct 17.50%
3. google.com 4.21%
4. kaushik.net 1.76%
5. enquiro.com 1.46%
6. yahoo 0.94%
7. searchbrains.com 0.89%
8. searchengineguide.com 0.77%
9. bloglines.com 0.76%
10. netvibes.com 0.70%

Top 15 Keyword Referral Share (16,460 Total)

1. kpi 2.01%
2. facebook vs orkut 1.61%
3. orkut vs facebook 1.41%
4. webtrends 1.27%
5. web analytics comparison 1.09%
6. facebook groups 0.99%
7. manoj jasra 0.68%
8. how google makes money 0.55%
9. web analytics 0.51%
10. omniture actionsource 0.48%
11. what is seo 0.43%
12. facedoubles 0.42%
13. web analytics world 0.42%
14. facebook photo upload tool 0.37%
15. mobile facebook 0.36%

Top 15 Pages - Page Views Share (Total 640)

1. Ultimate Web Analytics Comparison 12.67%
2. Web Analytics World -Home 6.90%
3. Social Networking: Facebook vs. Orkut 1.84%
4. How to Create a Successful Facebook Group 1.67%
5. VisiStat vs. Google Analytics 1.57%
6. How Google Makes Money 1.45%
7. Measuring Key Performance Indicators 1.26%
8. How to setup a Podcast and Embed Audio 1.18%
9. Web Page Load Time 1.16%
10. Future of SEM: What WILL and WILL NOT Matter 0.97
11. Omniture ActionSource: Advanced Flash Tracking 0.95%
12. 21 Reasons Why You Do NOT Need Web Analytics 0.86%
13. Future of Search Marketing 0.78%
14. Google vs. Yahoo vs. MSN 0.78%
15. Top 10 Mobile Facebook Apps 0.76%

Top 10 Browser Share (27 Total)

1. Firefox 48.03%
2. Internet Explorer 45.78%
3. Safari 3.43%
4. Opera 1.64%
5. Mozilla 0.38%
6. Camino 0.37%
7. Netscape 0.14%
8. Mozilla Compatible Agent 0.12%
9. Konqueror 0.05%
10. gzip 0.02%

Top 10 Country Referral Share (154 Total)

1. United States 51.71%
2. Canada 7.97%
3. United Kingdom 7.01%
4. India 5.46%
5. Australia 2.73%
6. Germany 2.23%
7. Netherlands 1.73%
8. France 1.48%
9. Belgium 1.24%
10. Italy 1.16%

Labels: KPI, Web Analytics

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Feed subscribers are a strong component in determining the overall performance and popularity of your blog. In 2007 we saw our overall subscriber number reach over 1800. Below are our all-time feed subscriber stats.

Historical Feed Subscriber Count



Feed Item Use

101,924 views of 262 items
32,043 clicks back to the site on 538 items
6,984 downloads of 58 enclosures

Name	Subscribers
Google Feedfetcher	710
Netvibes	402
Bloglines	160
NewsGator Online	68
Rojo	53
Liferea	34
Windows RSS Platform	32
FeedReader	29
Firefox Live Bookmarks	27
iTunes (Windows)	27
iTunes (Mac)	21
Firefox Live Bookmarks (version 1)	18
Outlook 2007	16
Pageflakes	16
My Yahoo	14
Jakarta Commons Generic Client	11
NetNewsWire	11
Flock My News	7

Labels: FeedBurner

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Hitwise announced that the market share of visits to the Zune website (http://www.zune.net/) jumped 299 percent on Christmas Day 2007 (December 25, 2007) versus Christmas Day 2006 as new Zune owners visited the website to sign up for a new account and download software. In addition, the market share of visits to Zune.net showed an increase of 392 percent when comparing Christmas Day 2007 to the previous day.

There was significant growth in traffic for Zune.net on Christmas Day, but iTunes remained the predominant download site with a market share over 6 times larger than Zune.net. The total market share of visits for Zune.net reached 0.09 percent on Christmas Day, as opposed to the market share of visits to iTunes which reached 0.68 percent.

Additionally, the market share of visits to the iTunes website (www.apple.com/itunes ) jumped 339 percent on Christmas Day 2007 (December 25, 2007) from the previous day as new iPod owners went online to download iTunes. The Apple Store was the ninth most visited website in the Hitwise Retail Index on Christmas Day 2007 and the market share of visits to the Apple Store (store.apple.com) showed an increase of 169 percent when comparing Christmas Day 2007 to the previous day.

Online Holiday Shopping Update:

• The Hitwise U.S. Retail 100 Index chart shows that visits to the websites within the Index were down 10 percent for the week ending Dec. 22, 2007 versus last week (Dec. 15, 2007). U.S.traffic is up 16 percent compared to the same week last year (Dec. 23, 2006).
• Amazon.com was the most visited website within the Retail Index last week, receiving 12 percent of U.S. visits.
• Walmart.com received the second-most visits with eight percent. Shopping.com, Dell.com and Macy’s.com were the biggest gainers for the week, as their website’s traffic increased 34, 18 and 18 percent respectively, compared to the previous week.
• The Nintendo Wii and Uggs were again the most popular product search terms sending visits to Shopping and Classifieds websites for the week ending Dec. 22, 2007. The terms "wii", "nintendo wii", "uggs" were the top three product searches. Nintendo Wii and Ugg have consistently been the top searches this holiday season. The iPod made a strong showing this week as that product could have been a favorite last minute gift for many.

Labels: HitWise, Microsoft

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Mobile marketing strategies and mobile search optimization are terms we're going to hear a lot about in 2008 (and years after). With over 2 billion people equipped with mobile devices on the planet it will be natural for online marketing to shift from computers to mobile. Countries such as Japan already have a strong mobile marketing presence and North America will soon follow suit. Below are some excellent resources to help you get started on your mobile marketing campaign in 2008:

• Mobile Marketing Watch: http://www.mobilemarketingwatch.com/
• Clickz: Experts - Mobile Marketing
• Clickz: Mobile Advertising: Off-the-Shelf or Custom?
• Clickz: The ABCs of Mobile Marketing, Part 2
• Data Comm Research: Mobile Marketing Guide
• AeroDeon: How to Develop a Mobile Marketing Strategy
• Marketing Experiments Blog: Mobile marketing strategy in 2008: The race for tiny space
• MarketingSherpa: Mobile Social Networking: 8 Strategies for B-to-B Marketers
• Bharat Book Bureau: Global Mobile Prepaid Strategies and Forecasts - 7th Edition
• Blog Nation: Winksite - Still Fresh and Best Bet For A Mobile Strategy
• Aim Clear: Mobile Search Optimization Essentials
• Search Engine Guide: Mobile Search Site Creation and Optimization: Part 1 of 2
• Search Engine Guide: Mobile Search Site Creation and Optimization: Part 2 of 2
• Search Engine Watch: Meet the Mobile Search Engines
• ZDNet: Best Practices for a Comprehensive, Secure Mobile Commerce Strategy
• Mobile Marketing Forum: Mobile Marketing Conference
• 10 Golden Rules Blog: Mobile Marketing: Hot Internet Marketing Trend for 2008
• SMX Local & Mobile: Denver, October, 2008
• All About Mobile Life: http://mobile.kaywa.com/
• Mobile Marketing: Achieving Competitive Advantage Through Wireless Technology

Labels: Mobile, Mobile Marketing

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"Pulling together interesting search trends and patterns requires both computing power and human power too. Search statistics are automatically generated based on the billions of searches conducted on Google. With some help from humans, and a pigeon or two when they have time, these statistics and trends make their way from the depths of Google's hard drives to become the Google Zeitgeist findings."

Fastest Rising (global)

1. iphone
2. badoo
3. facebook
4. dailymotion
5. webkinz
6. youtube
7. ebuddy
8. second life
9. hi5
10. club penguin

TV Shows

1. heroes
2. lost
3. house
4. 24
5. bones
6. jericho
7. reba
8. scrubs
9. greek
10. caveman

Fitness

1. pilates
2. bikram yoga
3. spinning
4. cross fit
5. zumba
6. kettlebells
7. triathlon training
8. parkour
9. bosu
10. gym jones

Labels: Google

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If you're a Blogger user you may have noticed a lot of features come out from Blogger in 2007, but have you leveraged all of these new features:

• Domain association and purchasing
• Hindi transliteration
• Blogger Photos in Picasa Web Albums
• 26 new languages
• Widgets: Videobar, Newsreel, Header Images, Polls, Search Box, Google Gadgets, Slideshow, Subscriptions Links
• 1000th Blog of Note
• Old Blogger shut down, New Blogger for all, and Blogger's 8th birthday
• Autosave
• Profile Search
• Blogger in Draft
• Video Upload
• Feed Enclosures and Redirects
• Blogger Play
• Comments: Subscribe via Email, OpenID

Labels: Blogger

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In November, Google Sites share of core searches stood at 58.6 percent, virtually the same level as in October. Yahoo! Sites ranked second with 22.4 percent, followed by Microsoft Sites (9.8 percent), Ask Network (4.6 percent) and Time Warner Network (4.5 percent), which had the largest share point gain during the month (up 0.3 points).

In the November 2007 analysis of the Top 50 properties worldwide where search activity is observed, Google Sites led the pack with 7.3 billion searches. Yahoo! Sites ranked second with 2.4 billion searches, followed by Microsoft Sites (984 million), and Time Warner Network (838 million). As a result of search activity likely related to holiday shopping, eBay and Amazon Sites both experienced an increase for the month with 489 million and 178 million queries, respectively.

comScore Core Search Report* November 2007 Total U.S. – Home/Work/University Locations Source: comScore qSearch 2.0
Core Search Entity	Share of Searches (%)
	Oct-07	Nov-07	Point Change Novt-07 vs. Oct-07
Total Core Search	100.0%	100.0%	0.0
Google Sites	58.4%	58.6%	0.2
Yahoo! Sites	22.8%	22.4%	-0.4
Microsoft Sites	9.8%	9.8%	0.0
Ask Network	4.7%	4.6%	-0.1
Time Warner Network	4.2%	4.5%	0.3

comScore Expanded Search Query Report November 2007 Total U.S. – Home/Work/University Locations Source: comScore qSearch 2.0
Expanded Search Entity	Search Queries (MM)
	Oct-07	Nov-07	Percent Change Novt-07 vs. Oct-07
Total Expanded Search	14,471	13,907	-3.9%
Google Sites	7,468	7,326	-1.9%
Google	6,184	5,923	-4.2%
YouTube/All Other	1,284	1,403	9.3%
Yahoo! Sites	2,577	2,395	-7.0%
Yahoo!	2,538	2,358	-7.1%
All Other	39	37	-5.1%
Microsoft Sites	1,058	984	-7.0%
MSN-Windows Live	1,021	947	-7.2%
Microsoft/All Other	37	37	0.0%
Time Warner Network	905	838	-7.4%
AOL	433	445	2.6%
Mapquest/All Other	472	393	-16.7%
eBay	472	489	3.5%
Ask Network	493	464	-6.0%
Ask.com	277	263	-5.1%
MyWebSearch.com/ All Other	216	201	-6.9%
Fox Interactive Media	483	436	-9.8%
MySpace	475	427	-10.0%
All Other	8	9	12.5%
Craigslist.org	214	207	-3.3%
Amazon Sites	146	178	22.0%
Facebook.com	152	119	-21.7%

Labels: Google, Industry News, MSN, Yahoo

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Like most 'techie' people I love gadgets so I was really intersted in reading Wired Magazine's 2007 Gadgets of the year. Sadly, I really haven't got a chance to experience all of these toys yet. Here is their list of the top 10 gadgets of 2007.

1. Jailbroken Iphone


2. Olympus E510


3. Archos 705 WiFi


4. Olevia 7071


5. Nokia N810 Tablet PC


6. Asus EEE PC


7. Amazon Kindle


8. Zune 2


9. HP BlackBird 002


10. Optimus Maximus Keyboard

Labels: Gadgets

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4 sleeps to go and its Christmas. I am sure there many people who are still scrambling to find gifts for their loved ones and I am pleased to say that I am not one of them! Here are this week's must reads:

Search Marketing

• ASK Enquiro: Highlights from the Search: 2010 Webinar
• Matt Cutts: ALT attributes for images
• Marketing Pilgrim: Apple Forces Popular Blog to Shut Down
• Top Rank Blog: SIS Opening Remarks Gord Hotchkiss
• Search Engine Land: Yes, Mom, Search Marketing IS A Valid Career Choice
• Web Pro News: NCAA Goes Medieval On Live Blogging
• SEO Space: Top Search Stories 2007 Part One

Web Analytics

• WAA: Web Analytics Association 2008 Industry Outlook
• Stephane Hamel: WAA & eMetrics Breakfast Series: Jim Sterne in Montreal
• Internet Financial News: Web Analytics Salaries in 2007
• Xtra Cheezhead: Metrics and Evolution of the Web
• Joost de Valk: Blog Metrics
• Occam's Razor: Web Analytics Demystified

Labels: Industry News, Must Reads

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November saw Yahoo! Sites maintain the top position with 136 million visitors, while Microsoft Sites inched past Time Warner Network to capture the third spot with 119.2 million visitors. Wal-Mart moved up seven spots to number 13 with 42.5 million visitors and Target Corporation grabbed the 14th spot with nearly 42 million visitors. Circuit City Stores, Inc. and JCPenney Sites both entered the ranking this month in positions 43 and 45, respectively, after receiving a boost from online holiday shopping. Superpages.com Network jumped 16 spots to place 24th in the ranking.

comScore Top 50 Properties (U.S.)
November 2007
Total U.S. - Home, Work and University Locations
Unique Visitors (000)
Source: comScore Media Metrix
Rank	Property	Unique Visitors (000)	Rank	Property	Unique Visitors (000)
	Total Internet : Total Audience	182,362
1	Yahoo! Sites	136,180	26	Shopzilla.com Sites	25,023
2	Google Sites	131,538	27	Best Buy Sites	24,807
3	Microsoft Sites	119,194	28	Craigslist.org	24,427
4	Time Warner Network	119,084	29	Yellowpages.com Network	24,221
5	Fox Interactive Media	81,325	30	Disney Online	23,822
6	eBay	80,510	31	Sears Sites	23,522
7	Amazon Sites	59,058	32	Monster Worldwide	23,390
8	Wikipedia Sites	55,157	33	Bank of America	23,354
9	Ask Network	51,636	34	Gannett Sites	22,272
10	New York Times Digital	47,997	35	ESPN	22,186
11	Apple Inc.	43,775	36	Expedia Inc	21,796
12	Viacom Digital	42,796	37	E.W. Scripps	21,045
13	Wal-Mart	42,462	38	Real.com Network	20,242
14	Target Corporation	41,933	39	Photobucket.com LLC	19,628
15	CNET Networks	35,731	40	United Online, Inc	19,305
16	Weather Channel, The	34,124	41	WebMD Health	18,346
17