Below is Web Analytics World's 2007 web analytics data from Google Analytics. This year's number ones included Google, KPI and our Ultimate Web Analytics Comparison.

1.45 Pages Per Visit
77.90% Bounce Rate
79.20% New Visits
1.16 minutes per Visit

Top 10 Referral Share (973 Total)

1. google 48.43%
2. direct 17.50%
3. google.com 4.21%
4. kaushik.net 1.76%
5. enquiro.com 1.46%
6. yahoo 0.94%
7. searchbrains.com 0.89%
8. searchengineguide.com 0.77%
9. bloglines.com 0.76%
10. netvibes.com 0.70%

Top 15 Keyword Referral Share (16,460 Total)

1. kpi 2.01%
2. facebook vs orkut 1.61%
3. orkut vs facebook 1.41%
4. webtrends 1.27%
5. web analytics comparison 1.09%
6. facebook groups 0.99%
7. manoj jasra 0.68%
8. how google makes money 0.55%
9. web analytics 0.51%
10. omniture actionsource 0.48%
11. what is seo 0.43%
12. facedoubles 0.42%
13. web analytics world 0.42%
14. facebook photo upload tool 0.37%
15. mobile facebook 0.36%

Top 15 Pages - Page Views Share (Total 640)

1. Ultimate Web Analytics Comparison 12.67%
2. Web Analytics World -Home 6.90%
3. Social Networking: Facebook vs. Orkut 1.84%
4. How to Create a Successful Facebook Group 1.67%
5. VisiStat vs. Google Analytics 1.57%
6. How Google Makes Money 1.45%
7. Measuring Key Performance Indicators 1.26%
8. How to setup a Podcast and Embed Audio 1.18%
9. Web Page Load Time 1.16%
10. Future of SEM: What WILL and WILL NOT Matter 0.97
11. Omniture ActionSource: Advanced Flash Tracking 0.95%
12. 21 Reasons Why You Do NOT Need Web Analytics 0.86%
13. Future of Search Marketing 0.78%
14. Google vs. Yahoo vs. MSN 0.78%
15. Top 10 Mobile Facebook Apps 0.76%

Top 10 Browser Share (27 Total)

1. Firefox 48.03%
2. Internet Explorer 45.78%
3. Safari 3.43%
4. Opera 1.64%
5. Mozilla 0.38%
6. Camino 0.37%
7. Netscape 0.14%
8. Mozilla Compatible Agent 0.12%
9. Konqueror 0.05%
10. gzip 0.02%

Top 10 Country Referral Share (154 Total)

1. United States 51.71%
2. Canada 7.97%
3. United Kingdom 7.01%
4. India 5.46%
5. Australia 2.73%
6. Germany 2.23%
7. Netherlands 1.73%
8. France 1.48%
9. Belgium 1.24%
10. Italy 1.16%

Labels: KPI, Web Analytics

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Labels: FeedBurner

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• The Hitwise U.S. Retail 100 Index chart shows that visits to the websites within the Index were down 10 percent for the week ending Dec. 22, 2007 versus last week (Dec. 15, 2007). U.S.traffic is up 16 percent compared to the same week last year (Dec. 23, 2006).
• Amazon.com was the most visited website within the Retail Index last week, receiving 12 percent of U.S. visits.
• Walmart.com received the second-most visits with eight percent. Shopping.com, Dell.com and Macy’s.com were the biggest gainers for the week, as their website’s traffic increased 34, 18 and 18 percent respectively, compared to the previous week.
• The Nintendo Wii and Uggs were again the most popular product search terms sending visits to Shopping and Classifieds websites for the week ending Dec. 22, 2007. The terms "wii", "nintendo wii", "uggs" were the top three product searches. Nintendo Wii and Ugg have consistently been the top searches this holiday season. The iPod made a strong showing this week as that product could have been a favorite last minute gift for many.

Labels: HitWise, Microsoft

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Mobile marketing strategies and mobile search optimization are terms we're going to hear a lot about in 2008 (and years after). With over 2 billion people equipped with mobile devices on the planet it will be natural for online marketing to shift from computers to mobile. Countries such as Japan already have a strong mobile marketing presence and North America will soon follow suit. Below are some excellent resources to help you get started on your mobile marketing campaign in 2008:

• Mobile Marketing Watch: http://www.mobilemarketingwatch.com/
• Clickz: Experts - Mobile Marketing
• Clickz: Mobile Advertising: Off-the-Shelf or Custom?
• Clickz: The ABCs of Mobile Marketing, Part 2
• Data Comm Research: Mobile Marketing Guide
• AeroDeon: How to Develop a Mobile Marketing Strategy
• Marketing Experiments Blog: Mobile marketing strategy in 2008: The race for tiny space
• MarketingSherpa: Mobile Social Networking: 8 Strategies for B-to-B Marketers
• Bharat Book Bureau: Global Mobile Prepaid Strategies and Forecasts - 7th Edition
• Blog Nation: Winksite - Still Fresh and Best Bet For A Mobile Strategy
• Aim Clear: Mobile Search Optimization Essentials
• Search Engine Guide: Mobile Search Site Creation and Optimization: Part 1 of 2
• Search Engine Guide: Mobile Search Site Creation and Optimization: Part 2 of 2
• Search Engine Watch: Meet the Mobile Search Engines
• ZDNet: Best Practices for a Comprehensive, Secure Mobile Commerce Strategy
• Mobile Marketing Forum: Mobile Marketing Conference
• 10 Golden Rules Blog: Mobile Marketing: Hot Internet Marketing Trend for 2008
• SMX Local & Mobile: Denver, October, 2008
• All About Mobile Life: http://mobile.kaywa.com/
• Mobile Marketing: Achieving Competitive Advantage Through Wireless Technology

Labels: Mobile, Mobile Marketing

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Google has released the 2007 version of its year end Zeitgeist. Below are some of Google's top queries in Fitness, Gadgets and TV Shows.

http://www.google.com/intl/en/press/zeitgeist.html

"Pulling together interesting search trends and patterns requires both computing power and human power too. Search statistics are automatically generated based on the billions of searches conducted on Google. With some help from humans, and a pigeon or two when they have time, these statistics and trends make their way from the depths of Google's hard drives to become the Google Zeitgeist findings."

1. iphone
2. badoo
3. facebook
4. dailymotion
5. webkinz
6. youtube
7. ebuddy
8. second life
9. hi5
10. club penguin

TV Shows

1. heroes
2. lost
3. house
4. 24
5. bones
6. jericho
7. reba
8. scrubs
9. greek
10. caveman

Fitness

1. pilates
2. bikram yoga
3. spinning
4. cross fit
5. zumba
6. kettlebells
7. triathlon training
8. parkour
9. bosu
10. gym jones

Labels: Google

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• Domain association and purchasing
• Hindi transliteration
• Blogger Photos in Picasa Web Albums
• 26 new languages
• Widgets: Videobar, Newsreel, Header Images, Polls, Search Box, Google Gadgets, Slideshow, Subscriptions Links
• 1000th Blog of Note
• Old Blogger shut down, New Blogger for all, and Blogger's 8th birthday
• Autosave
• Profile Search
• Blogger in Draft
• Video Upload
• Feed Enclosures and Redirects
• Blogger Play
• Comments: Subscribe via Email, OpenID

Labels: Blogger

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Labels: Google, Industry News, MSN, Yahoo

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1. Jailbroken Iphone


2. Olympus E510


3. Archos 705 WiFi


4. Olevia 7071


5. Nokia N810 Tablet PC


6. Asus EEE PC


7. Amazon Kindle


8. Zune 2


9. HP BlackBird 002


10. Optimus Maximus Keyboard

Labels: Gadgets

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• ASK Enquiro: Highlights from the Search: 2010 Webinar
• Matt Cutts: ALT attributes for images
• Marketing Pilgrim: Apple Forces Popular Blog to Shut Down
• Top Rank Blog: SIS Opening Remarks Gord Hotchkiss
• Search Engine Land: Yes, Mom, Search Marketing IS A Valid Career Choice
• Web Pro News: NCAA Goes Medieval On Live Blogging
• SEO Space: Top Search Stories 2007 Part One

Web Analytics

• WAA: Web Analytics Association 2008 Industry Outlook
• Stephane Hamel: WAA & eMetrics Breakfast Series: Jim Sterne in Montreal
• Internet Financial News: Web Analytics Salaries in 2007
• Xtra Cheezhead: Metrics and Evolution of the Web
• Joost de Valk: Blog Metrics
• Occam's Razor: Web Analytics Demystified

Labels: Industry News, Must Reads

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Labels: comScore

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Labels: HitWise

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Labels: Industry News

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The CMS Watch analyst team foresees both negative and positive trends. Among the things that may lose their luster next year: Facebook, SharePoint, and "Web 2.0." But content technology customers should encounter more of a buyers' market for content technology services, and should see vendors focusing on critical infrastructure needs, such as better archiving and simpler search solutions.

1. Archiving becomes a prime focus for ECM vendors
   
2. Google will make a bid to become the World's Content Repository
   
3. SharePoint enters the valley of disappointment
   
4. Return of the buyers' market
   
5. Web 2.0 exhaustion
   
6. Social Software vendor collision
   
7. Facebook backlash in the enterprise
   
8. Security and Identity Management trump functionality for buyers
   
9. Finally bridging web analytics and online marketing


10. Search is dead....Not!
    
11. Productization of Search Platforms
    
12. We'll have new predictions next year

Labels: CMS Watch

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1. Make it easy for buyers to find what they want
2. Be sure everything works
3. Be clear with errors
4. Use descriptive headings
5. Follow conventions
6. Clearly identify the next step
7. Use readable text

Landing Page

8. Answer your customer’s question
9. Create different landing pages

Checkout

10. Make checkout easy for new customers
11. Second Bite
12. Make sure cart editing is easy
13. Offer a progress indicator
14. Keep payment options simple
15. Offer total costs early

Copy

16. Avoid excessive adjectives
17. Use trigger words
18. Use question-based headlines
19. Make your copy “scannable”

Design

20. Provide lots of photos
21. Use text more than images
22. Differentiate between significant and insignificant attributes
23. Avoid “click here”
24. Place important items in the upper left corner of your pages
25. Don’t overload browsers
26. Avoid banners
27. Check for dead links
28. Highlight just one thing
29. Embrace white space
30. Differentiate your site from others

Cross-selling

31. Recommend products other customers like
32. Don’t end the cross sell at the transaction
33. Offer best-sellers

Trust

34. Make your return policy easily available
35. Offer assurance
36. Prove there are real people behind your site
37. Join trust groups and display their logos
38. Use testimonials
39. Back up statements with evidence
40. Make yourself available
41. Send out automated emails when contacted
42. Offer alternate ordering methods
43. Make it look like you have customers

Closing the Deal

44. Create a sense of urgency
45. Offer customer reviews
46. Give an incentive

Tracking Tools

47. Google Analytics
48. StatCounter
49. pMetrics
50. Crazy Egg
51. Site Meter
52. Mint
53. AWStats
54. Opentracker

Labels: ppc, SEO

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• A Video Sitemap should contain only URLs that refer to video content. Video content includes web pages which embed video, URLs to players for video, or the URLs of raw video content hosted on your site. If Google cannot discover video content at the URLs you provide, those records will be ignored by Googlebot.



• Each video is uniquely identified by its content URL (the location of the actual video file) or, if a content URL is not present, a player URL (a URL pointing to a player for the video).



• Each Sitemap file that you provide must have no more than 50,000 video items and must be no larger than 10MB when compressed. An individual video file or thumbnail (specified in the and tags, respectively) can be no larger than 30MB. If you have more than 50,000 videos, you can submit multiple Sitemaps and a Sitemap index file.



• Google can crawl the following video file types: .mpg, .mpeg, .mp4, .mov, .wmv, .asf, .avi, .ra, .ram, .rm, .flv. All files must be accessible via HTTP. Metafiles that require a download of the source via streaming protocols are not supported.



• The URLs included in the Sitemap must have their robots.txt file set appropriately for UserAgent "Googlebot".

Labels: Google

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Wakefield, MA, December 17, 2007 – SEMPO Institute, the online distance learning program launched a year ago by the Search Engine Marketing Professional Organization, http://www.sempo.org/, reported today that more than 350 search marketing professionals and entry level businesspeople have enrolled in its courses during its first year of operation.

“Our strong enrollment numbers, after just launching a year ago, speak to the
growing need for best practices education in search engine marketing and search
advertising,” says Jeffrey Pruitt, president of SEMPO, and executive vice
president, corporate partnerships, iCrossing. “We believe search marketers and
related professionals are choosing our courses because the peer-reviewed content
is excellent and up-to-date, and the distance learning aspect gives them the
flexibility of self-paced learning.”

During 2008, SEMPO Institute, http://www.sempoinstitute.com/, will continue to offer its Fundamentals of Search Marketing, Advanced SEO and Advanced Search Advertising courses. The courses are regularly updated and students have follow-up access to the courses after graduation.

Enrollment during November reached peak levels as a broad spectrum of agency, in-house and etailer marketers registered for courses. “These professionals know they are going into the New Year with the competitive advantage of high-end SEM knowledge,” says Terry Plank, dean of SEMPO Institute. “As they complete their courses they can immediately put this knowledge into practice to better serve clients and achieve greater success.”

Range Online Media, a Fort Worth, Texas-based agency, recently had a large number of staff members register for all three SEMPO Institute courses, illustrating the value of standardized industry training, even for advanced search marketers. These enrollees were a combination of hands-on SEM professionals as well as those in sales and client service functions who utilize SEM and SEO practices for their job functions. "SEMPO Institute training offers a comprehensive overview on the fundamental principles of search marketing," says Mark Skidmore, a Range Online Media account manager who is currently enrolled in the curriculum.

Zeta Interactive, a New York based interactive agency, played a dual role with the Institute, participating in peer review as well as having employees take the Advanced SEO class. "As I was reviewing the Advanced SEO class, I knew how effective it would be in educating our own employees," says Steve Curtin, Corporate Vice President. "I also saw the value in the certification process, seeing that SEO certification by a well-respected, independent organization such as SEMPO further demonstrates to our clients our commitment to being the best."

Those in etailing are also finding great value in SEMPO Institute courses. Vintage Tub and Bath is using the Fundamentals class to teach its interns best practices in SEM. “We have a very hands-on approach to our intern program. We need to get interns up to speed very quickly,” says Mike Deckman, Internet Marketing Manager, Vintage Tub and Bath. “The

Fundamentals of Search Marketing class was a phenomenal way to lay down a broad solid foundation that we could build upon. The course really expedited the usefulness of our interns. It’s an excellent program that I would certainly recommend to any employer."

As SEMPO Institute begins to serve the Class of 2008. it is responding to new demographic trends – the Millennials who are the future of SEM. “Employees in their twenties demand as much training as possible. They want to accelerate their career growth and will move to the next company far quicker than the generations before them,” says Jeffrey Pruitt. “They will bolt if they do not find the opportunities for training and growth. This group of employees have no problem working for as many as four companies in one year.” SEMPO Institute classes give fast-paced Millennials the knowledge they are seeking and provides a foundation for solid career growth.

Labels: sempo

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“Despite the strong surge in spending we observed at the beginning of last week,
with both Monday and Tuesday easily surpassing $800 million in sales and showing
very strong growth rates, the remainder of the week saw more modest spending,”
said comScore Chairman Gian Fulgoni. “However, we anticipate that spending at
the beginning of this week will again be strong with most free shipping deals
available until Tuesday, December 18.”

Labels: comScore

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• Search Engines are responsible for 29 percent of Retail website visits to the Hitwise Retail Index for the week ending December 8, 2007.
• Google was the leading search engine sending visits to Retail Index websites, accounting for 17.49 percent of upstream visits for the week ending Dec. 8, 2007, followed by Yahoo! Search at 6.25 percent and MSN Search at 1.78 percent.
• U.S. Traffic to Alternative Payment websites (e.g. Google Checkout, Bill Me Later, etc.) is up 17 percent for the week ending Dec. 8, 2007 over the previous year.
• Traffic to Coupon websites is up 36 percent for the week ending Dec. 8, 2007 over the previous year.
• Searches on the term ‘gift cards’ is up 29 percent for the week ending Dec. 8, 2007 over the previous year.
• Traffic to Social Shopping websites is up 683 percent - visits to social shoppingwebsites(where consumers shop in a social networking environment similar to MySpace or Facebook, examples include Kaboodle, ThisNext, and StyleHive) have increased 683 percent for the week ending December 8, 2007 over the previous year.
• The Comparison Shopping category was responsible for 10.39 percent of visits going to the Hitwise Retail Index and Email Services for 9.37 percent during the same time period.

Labels: HitWise

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• Jan 2008 - Core Metrics acquire Web Trends.
• Mar 2008 - Amazon.com gets into web analytics!
• May 2008 - Disaster for Microsoft Site Analytics.
• June 2008 - WebTrends continues its spending spree!
• August 2008 - Omniture offers free analytics solution.
• December 2008 - Big acquisition shock - Google Buys Omniture.

Here are my thoughts:

I think WebTrends will get acquired but I am not sure if it will be Coremetrics that does it, I still think it will be Omniture who will purchase WebTrends while continuing to build its massive market share.

Microsoft Analytics could potentially be a disaster but most likely if they don't do something drastic to catch up to Google Analytics.

Will Google Buy Omniture? This would be huge because then Google would control search, social networks, mobile and then the majority market share to measure all the various types of marketing...I am not convinced that this will happen.

Love the list Rich!: http://rich-page.com/web-analytics/nostradamus-and-web-analytics-2008-predictions/

Labels: Web Analytics

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Vanessa Fox over at Search Engine Land reported that Google Webmaster tools has added some additional diagnostic reporting as well as sitemap configuration specific to video. Below are some of the main items which Google Webmaster Tools now addresses.

• Missing Title Tags
• Long/Short Title Tags
• Non-informative Title Tags
• Short/Long Meta Descriptions
• Duplicate Meta Descriptions

The Content Analysis page shows you potential issues Google found when
crawling and indexing your site. We recommend that you review this report
regularly to identify changes that potentially increase your rankings in Google
search results pages while providing a better experience for your
readers.

These issues don't prevent your site from being crawled or
indexed, but paying attention to them can improve the user experience and even
help drive traffic to your site. For example, title and meta description text
can appear in search results pages, and useful, descriptive text is more likely
to be clicked on by users.

Video Sitemaps

The Sitemaps protocol has been extended to support video. You can now include URLs to videos, as well as meta data about those URLs. Google uses Video Sitemaps for their Google Video index, although with universal search, those videos may appear in web search results as well.

Labels: Google

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Today Google Analytics announced several feature updates: the ability to view multiple metrics on a single graph over time, sophisticated new tracking called ga.js, and six additional languages for users. More information is available at the Google Analytics blog: http://analytics.blogspot.com/2007/12/announcing-new-graphing-tools-gajs.html.

All Google Analytics accounts worldwide now have access to a beta feature that graphs two different metrics against each other and see how they correlate. This new graphing ability enhances the insights available to Google Analytics users about visitor trends on their websites: for example, does a higher number of visitors correspond to a higher bounce rate? Do visitors who come to a website through AdWords spend more or less time on the site than visitors overall?

Google Analytics now supports ga.js, a new page tag that enables site owners to use the most up-to-date tracking functionality as it is added to Google Analytics. For instance, the ga.js page tag allows the site owner to streamline e-commerce tracking.

Google Analytics is also available in six additional languages, bringing the total number of supported languages to 25. The new languages are Thai, Filipino, Indonesian, Czech, Hungarian, and Portuguese (Portugal). Users all 25 languages can access the Google Analytics Help Center and receive online support in their supported language of choice.

Labels: Google, Google Analytics, Web Analytics

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Google has released version 5 of it's popular toolbar, now with many more additional features. http://toolbar.google.com/T5/intl/en/index.html

Google Toolbar allows you to save your settings online, and then get all of your bookmarks, custom buttons and AutoFill information from your different computers.

Google Notebook: You can now you can collect text and images, too and put them into notebooks right from the Toolbar.

Google Gadgets: In Toolbar, gadgets can even interact with the pages you're on, like with the Google Product Search gadget, you can just highlight the name of something you'd like to buy on any page and do a quick price comparison right there.

You'll get suggestions instead of error pages: If you mistype a URL or a page is down, now the Toolbar Google Toolbar gives you that familiar "Did you mean" with alternatives, like when you do a Google search.

Labels: Google

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• Vendors Pay the Best Salaries: average person working with a vendor is earning more than $70,000 USD annually.
• Size of Company Doesn’t Matter (For the Most Part): small, medium, and large companies pay roughly the same amount on average
• Three Tenure Groups Appear to Exist: less than three years, three to five years, and more than five years of experience
• Organizational Approach Towards Analytics Really Matters: companies relying on business processes to manage their investment in web analytics are paying their resources 20 percent more (on average) than those companies taking a less formal approach.
• There May Be Hope on the Horizon: bringing this data back around to the huge gap between open positions and available talent in the market today, Web Analytics Demystified wanted to point out that there may be hope on horizon.

The net result of this talent crunch is increasingly high salaries being paid to professionals having even only entry-level experience in the field: according to self-reported data collected in March of2007, practitioners new to the field (less than 12 months of experience) working for companies based in the U.S. were earning an average of $78,524 USD in salary and bonus; for practitioner shaving at least five years of experience salary and bonus increases to $102,543 USD, an increase of30 percent.

Download the Report

Labels: Web Analytics

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• Comparison
• Distribution
• Composition
• Trend
• Relationship
• Table

Below is an image containing a sample of 6 charts provided from within the application.

Labels: Web Analytics

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On December 11, 2007 leading experts on search met to discuss the future. In fact they met to share their thoughts on the future of Search in the year 2010. Enquiro previously released a Search 2010 Whitepaper where topics of discussion included:

• Impact of Personalization of search
• How much change will we see in 3 years? In 5 years?
• Impact of Universal Search Results
• The promise of Mobile
• What might happen with search advertising?
• How will the user experience with search evolve?
• What might happen with the search interface as we know it?

You might want to go over the white paper itself so you're familiar with it. If you don't have it yet, it's available at http://enquiroresearch.com/personalization/.

What's The Future of Search Going to Look Like?

This Webinar, Search: 2010 is the follow up to a white paper Enquiro released this past summer. The particpants of experts included:

• Marissa Mayer - VP, Search Products and User Experience, Google
• Larry Cornett - VP, Search Experience, Yahoo
• Justin Osmer - Senior Product Manager, Live Search, Microsoft
• Daniel Read – Senior VP of Site Product Management and User Experience, ASK
• Michael Ferguson (unable to participate in Webinar) - Senior User Experience Analyst, Ask
• Jakob Nielsen - User Advocate and Principal of Nielsen Norman Group
• Chris Sherman - Executive Editor, Search Engine Land
• Greg Sterling - Founding Principal, Sterling Market Intelligence.
• Danny Sullivan (unable to participate in Webinar) - Chief Content Officer, Search Engine Land

After getting their thoughts, we put them together and did some eye tracking research on what a search results page might look like in 2010. We invited special guests to participate and have the opportunity to throw questions at this Search Dream Team. This webinar is the end result. Enjoy!

Labels: ASK, Google, MSN, Yahoo

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• GSA still relies on web-based access for document-level security
• The product remains weak at collecting non-webpage content in general, and SharePoint-based information in particular; the vaunted new connector framework still requires remote repositories to expose content through external web applications
• GSA lacks advanced tuning controls found in most other enterprise search products

On the flip side, the GSA still excels at searching website content – a traditionally underserved and very important niche. CMS Watch found that the happiest GSA customers used the appliance for simpler web search.

"The challenge comes on an Intranet or other complex enterprise environment
where you have heterogeneous document stores and critical security
requirements," explained CMS Watch analyst, Theresa Regli. "It remains unclear
to us whether Google the company truly understands the workaday needs of the
enterprise," Regli concluded.

The 2008 Enterprise Search Report provides detailed comparisons of 18 vendors spanning 5 market segments categories, as well as evaluations of individual product suitability for 12 functional and industry scenarios. The Report is available for purchase online from CMS Watch (http://www.cmswatch.com/).

Labels: Google

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Labels: ASK, Google, HitWise, MSN, Yahoo

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Sr. Business Analyst
Company: Intuit
Location: Mountain View, CA (BAY)
Contact: Cindy Schneider (650) 944-2016
Description: Senior Business Analyst- 64536 Mountain View, CA Intuit Inc. is a leading provider of business and financial management solutions for small- and mid-sized businesses, consumers and accounting... Job Info Cont.

Jr. Analyst/Analyst/Sr. Analyst
Company: Scholastic
Location: New York, NY
Contact: Derek Monteverdi (212) 343-7775
Description: Position
Description: Scholastic Corporation (NASDAQ: SCHL) is the world’s largest publisher and distributor of children’s books and a leader in educational... Job Info Cont.

Sr. Media Analyst
Company: Fox Interactive Media
Location: Los Angeles
Contact: Mike Milaccio (310) 969-7864
Description: Senior Media Analyst Performance Marketing Division We are seeking a person who has strong communication skills, is a creative and strategic thinker and is passionate about data analysis and... Job Info Cont.

Email Manager
Company: Classmates Online
Location: Renton, WA
Contact: Carole Anderson (425) 917-4722
Description: About Classmates.com Classmates Online, Inc., founded in 1995 and based in Renton, WA, is a leader in online community-based networking. The company operates Classmates.com (www.classmates.com),... Job Info Cont.

SEO Specialist
Company: Classmates Online
Location: Renton, WA
Contact: Carole Anderson (425) 917-4722
Description: About Classmates.com Classmates Online, Inc., founded in 1995 and based in Renton, WA, is a leader in online community-based networking. The company operates Classmates.com... Job Info Cont.

Information Architect
Company: Classmates Online
Location: Renton, WA
Contact: Carole Anderson (425) 917-4722
Description: Classmates Online, Inc., founded in 1995 and based in Renton, WA, is a leader in online social networking. The company operates Classmates.com (www.classmates.com),... Job Info Cont.

Web Analytics Implementation Specialist
Company: Ignite Health
Location: Irvine, CA
Contact: Kelly Goeres
Description: We are a fast growing agency in Southern California and in need of an implementation specialist. This role will report to the Director of Analytics and will be responsible for all metrics... Job Info Cont.

Labels: Web Analytics Jobs

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More and more, companies are realizing the importance of creating a strong online presence both in the free organic search results and the paid advertisements that appear alongside those results. The tracking features of website logs and the measurability of pay-per-click ads enable marketers to monitor the traffic of their organic listings and the performance of their online advertising campaigns. However, it’s comparatively more difficult to determine how the placement of those search listings and online ads affect consumer brand perceptions. In a first-of-its-kind online study commissioned by Google, researchers discovered a significant correlation between companies in the top organic and sponsored ad placements and consumer brand affinity, brand recall and purchase intent.

Using Honda as a test brand and “fuel-efficiency” as a brand attribute, the study focused on consumers early in the purchase process who had not yet selected a particular car model. Key findings of the study included:

• A significant lift in brand affinity: Online consumers who saw Honda in the top ad placement and the top organic search result were 16 percent more likely to think of Honda as a fuel efficient car than when the automaker’s brand didn’t appear on the page at all.
• A significant lift in brand recall: Online consumers were 42 percent more likely to recall Honda if the company appeared in both the top ad placement and the top organic search result, rather than just the top organic listing.
• A significant lift in purchase intent: When Honda was featured in both the top ad and top organic listings, purchase intent for Honda increased. However, other automaker brands absent from the page suffered a significant decrease in purchase intent.

"For decades, fuel-efficiency and environmental leadership have been guiding
principles at Honda," said Jenny Howell, Interactive Marketing Manager at
American Honda. "It is encouraging that these advertised messages received
such positive awareness in the study. We are extremely pleased that
consumers found relevancy in the relationship of fuel economy and Honda in their
searches."

The new research was conducted by independent research company Enquiro, which specializes in eye tracking usability testing and measures search experiences and branding effects.

About the study

Using Honda as a test brand, the study sought to quantify the branding impact of differing Honda listing placements on the search results page. The experiment was conducted using subjects 25 years and older who were considering the purchase of a new car within the next year. Users performed a search for “fuel efficient car” and the search results appeared in five different variations: a Honda-branded listing in top ad position only, top organic position only, both the top organic and ad positions, side ad position only, and not at all (control group). Enquiro measured eye fixation on the Google page and also surveyed participants to evaluate the search experience’s branding effect on each of the five consumer test groups.

High level findings from the study are now available on Enquiro’s research portal, http://www.enquiroresearch.com/whitepapers.

Labels: Enquiro

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• Bandwidth (total, average per visit, total per file type)
• Hits (average per visit, number of downloads, page view breakdown)
• Visits (entry page, average duration, click paths, referring search engine)
• Visitors (browser type, user agent, operating system)
• Handsets (make, model, screen resolution)
• Mobile Operator (country of origin, operator name)
• Geo Location (country of origin, RDNS lookup)

Below are some screenshots from Amethon's mobile analytics reporting (click on each image for a larger view)

Labels: Mobile, Mobile Analytics

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Amethon Solutions, headquartered in Sydney Australia (and a new office in New York), is rapidly becoming the global leader in mobile web specific analytics with its Mobile Analytics family of products. These products provide state of the art solutions for Mobile Operators, Mobile Content Providers and Mobile
Site Hosting companies by specifically addressing the challenges of tracking and analyzing mobile browser traffic.

The mobile internet is becoming increasingly important as mobile operators provide more non-voice services and as media companies/consumer brands establish their mobile presence to provide information and services to consumers on the go. A recent survey by M:Metrics found that almost 23 million Americans browsed the mobile internet in the 3 months up to 31 May 2007.

As with desktop browser analytics, measurement and tracking of traffic on mobile web sites is vital to both optimize the end user experience and monetize page space through advertising. The Mobile Analytics product family uses a roprietary ‘wireline capture’ technology which allows mobile web traffic to be analyzed without the need to 'tag' each page or analyse web server logs.

Page tags such as those used by Google Analytics will not work with mobile devices while others page tagging solutions slow down the loading of the page. Log file analysis is time and processor intensive requiring active management and transfer of log files.

The Mobile Analytics product family also provides a range of mobile specific reports such as mobile handset brand and model analysis, mobile handset screen resolution analysis and mobile operator and country analysis.

The Mobile Analytics product family comprises three distinct editions designed for specific applications:

• Mobile Analytics - Operator Edition supports both on-deck and off-deck analysis of mobile internet browsing which provides wireless carriers with insight into the types of sites and content consumed by their subscribers.
• Mobile Analytics - Hosting Edition allows mobile site hosting companies to offer partitioned mobile web analytics to each individual site owner via web reporting interface.
  
• Mobile Analytics - Site Edition has been developed for large mobile content publishers who need to better understand how their customers interact with their sites as well as provide accurate metrics to advertisers.

Labels: Mobile, Mobile Analytics

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• The Why’s of Buy: Soothing the Angry Customer Out of My Gord
• 12 Product Page Conversion Strategies That Shant Be Ignored Search Engine Guide
• Why Should I Set Up a Blog? ASK Enquiro
• Google Scores Poorly In International "Accountability" Report - Search Engine Land
• Podcast and Audio Search - Search Engine Watch
• Google Chart API Kicks Ass - Jeremy Zawodny

Web Analytics

• eMetrics DC ‘07 Reflections: Accuracy, Precision & Predictive Analytics - Occam's Razor
• Are you one of the nearly 2,000 companies looking for web analytics talent? - Web Analytics Demystified
• Behavioral Targeting and Affiliate Marketing - Anil Batra
• Reading reports in Google Analytics: Recency - Luna Metrics
• Google Analytics: Thoughts on the Future - Epik One

Labels: Must Reads

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I personally get first hand insight of the usability and eye tracking research that Enquiro is releasing but for those of you haven't had a chance to download one of their free white papers I have listed some of their most popular research studies below. Research topics range from the affect of brand, how people search, B2B influencers, search engine SWOT analysis, and many more.


The Brand Lift of Search

Labels: Enquiro, Eye Tracking, Research

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Labels: AOL, Gmail

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Labels: HitWise, ppc, SEO

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During the question and answer portion of a Webcast demonstration of Google Trends on Tuesday, Mayer said the company would eventually release a Google Trends API. She also said the company would make it possible to download data from Google Trends into spreadsheets. Mayer said she couldn't provide a time frame for either action.

From a Search Marketing perspective I think this is an excellent idea especially if the API reports accurate search volume data. It will allow marketers to offer their clients more effective keyword analysis reporting, buzz monitoring and traffic potential analysis data.

Labels: Google

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Labels: Omniture, Web Analytics

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CMS Watch has found that although Microsoft Office SharePoint Server (MOSS) 2007 brings improved collaboration facilities over previous editions, it comes at the cost of a dearth of enterprise management services, leading to rampant, viral proliferation and instances of uncontrolled content, as well as major compliancy risks.

This analysis stems from research CMS Watch conducted for its "ECM Suites Report," released today, which evaluates 32 vendors from 5 continents.

CMS Watch principal, Alan Pelz-Sharpe, served as lead analyst. "The latest
version of SharePoint, MOSS 2007, is running as rampant in large enterprises as
the previous version." said Pelz-Sharpe. "On the one hand, this is testimony to
its well-deserved popularity for simple document collaboration, but it also
leads to serious management problems that Microsoft itself can’t adequately
address today," Pelz-Sharpe added.

• A North American bank reported more than 5,000 uncontrolled and unaudited instances of SharePoint
• A major energy company reported finding more than 15,000 previously undetected instances of SharePoint

As the number of MOSS instances grows, enterprises can in fact reach a point of negative returns where an inability to manage proliferating SharePoint silos becomes a hidden but serious enterprise management risk. Customers then require compliance tools are needed along with industrial strength archiving – costs that most enterprises have not budgeted for. "Larger enterprises are beginning to realize that they need to invest in developing genuine ECM strategies to bring some order to this chaos," noted Pelz-Sharpe.

Among many customers CMS Watch finds IT departments enthusiastically promoting SharePoint, since end users and departments can install and run these small repositories themselves. However in time this comes back to haunt IT, as it leaves the firms open to compliance failure and e-discovery exposures, along with servers and networks running hot hosting mountains of redundant data.

Labels: CMS Watch, Microsoft

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Today, we're happy to announce the next evolution of labels: the colored label. Until now the label has been a little inconspicuous creature, subtly suggesting categorical associations in its simple green coat. Oh, we've seen the colored label here and there, its precursors surfacing in various experiments and Greasemonkey scripts; but the label has never before been so brazen, so bold. How will it use its new colors? Will it disguise itself with the chameleon's camouflage or clamor for attention with the monarch butterfly's vivid contrast?

1. Click Edit labels at the bottom of your Labels list.
2. Click rename next to the label you want to edit.
3. Enter the new label name, and click OK.

Or you can:

1. Click the square to the right of a label in your Labels list. A color palette opens.
2. Select Edit name at the bottom of the palette.
3. Enter the new label name, and click OK.

All the messages categorized under your old label name are now categorized under your new label. And, if the label you've edited is part of a filter, Gmail automatically updates your filter settings so new messages are categorized with the new label's name

Labels: Gmail, Google

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Labels: Yahoo

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• How to Create a Successful Facebook Group
• Ultimate Local Search Optimization Guide
• Social Network Comparison (MySpace vs. Orkut vs. Facebook)
• Comparing: Gmail vs Hotmail vs. Yahoo Mail
• Guest Blogger: Alex Cohen's 1 Month Web Analytics Boot Camp

Download Here!

If you find this PDF valuable consider sharing it with your colleagues or linking to this post. We plan on releasing more free PDFs in the near future so if your organization is interested in sponsoring the next version send me an email: mjasra@gmail.com

Labels: Blogging

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