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comScore (NASDAQ: SCOR), a leader in measuring the digital world, today released its comScore Video Metrix report for November 2007, indicating that more than 75 percent of U.S. Internet users watched a video online (including both streaming video and progressive downloads), averaging 3.25 hours of video per person during the month. Google Sites, which includes YouTube.com, increased its video market share by more than two percentage points to 31.3 percent from October to November.
Google Expands Lead in Online Video Market Share
Americans viewed nearly 9.5 billion online videos in November, with Google Sites once again ranking as the top U.S. video property with 3 billion videos viewed (31.3 percent share of all videos viewed), 2.9 billion of which occurred at YouTube.com (30.6 percent). Fox Interactive Media ranked second with 419 million videos viewed (4.4 percent), followed by Yahoo! Sites with 328 million (3.5 percent) and Viacom Digital with 304 million (2.6 percent).
| Top U.S. Online Video Properties* by Videos Viewed
November 2007 Total U.S. – Home/Work/University Locations Source: comScore Video Metrix |
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| Property | Videos Viewed
(MM) |
Share (%) of
Videos |
| Total Internet | 9,491 | 100.0% |
| Google Sites | 2,966 | 31.3% |
| Fox Interactive Media | 419 | 4.4% |
| Yahoo! Sites | 328 | 3.5% |
| Viacom Digital | 245 | 2.6% |
| Time Warner Network | 184 | 1.9% |
| Microsoft Sites | 181 | 1.9% |
| Disney Online | 96 | 1.0% |
| ABC.com | 88 | 0.9% |
| ESPN | 87 | 0.9% |
| Break | 47 | 0.5% |
Full Release: http://www.comscore.com/press/release.asp?press=2002
