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With the New Year upon us, many Americans have turned to the Internet to help with the New Year’s resolution of losing weight. According to Hitwise, the world’s leading competitive intelligence service, the most searched for diet was the Hallelujah Diet for the week ending Dec. 29, 2007.
Traffic to the custom category of 30 Dieting websites was up 32 percent for the week ending Dec. 29, 2007, compared to the same week in 2006. WeightWatchers.com was the most visited website among the custom category of 30 Dieting websites for the week ending Dec. 29, 2007. SparkPeople.com received the second most visits followed by FatLoss4Idiots.com. Female visitors made up the majority of traffic on each sites with 70 percent of the share of traffic to WeightWatchers.com and 83 percent of the traffic to SparkPeople.com for the 4 weeks ending Dec. 29, 2007
| Top 10 Dieting Websites by Market Share of U.S. Visits | |||
| For the week ending Dec. 29, 2007 | |||
|
Rank |
Name | Domain |
Market Share |
|
1 |
Weight Watchers | www.weightwatchers.com |
26.64% |
|
2 |
SparkPeople | www.sparkpeople.com |
11.67% |
|
3 |
Fat Loss 4 Idiots | www.fatloss4idiots.com |
8.32% |
|
4 |
Wu-Yi Source.com | www.wu-yisource.com |
7.82% |
|
5 |
5factordiet.com | www.5factordiet.com |
7.19% |
|
6 |
Nutrisystem.com | www.nutrisystem.com |
6.68% |
|
7 |
eDiets | www.ediets.com |
2.65% |
|
8 |
Obesity Help | www.obesityhelp.com |
2.13% |
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9 |
South Beach Diet | www.southbeachdiet.com |
2.12% |
|
10 |
The Biggest Loser Club | www.biggestloserclub.com |
2.11% |
| Note – the Hitwise data is based on a custom category of 30 of the leading Dieting websites ranked by U.S. market share of visits, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million U.S. Internet users. Hitwise measures more than 1 million unique websites on a daily basis, including sub-domains of larger websites. Hitwise categorizes websites into industries on the basis of subject matter and content, as well as market orientation and competitive context. | |||
| Source: Hitwise | |||
