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Mapquest vs. Google Maps - Google Closing In

Manoj Jasra - Wednesday, January 09, 2008 8 Comments



Heather Hopkins over at the Hitwise Blog wrote a very interesting post on how Google Maps is rapdily closing in on market leader Mapquest. See the Hitwise trend graph below.




  • US visits to Maps websites is up 10% year on year and MapQuest is still the leader, receiving more than half of all US visits to Maps websites last week. However, Google Maps is gaining fast.
  • A year ago, MapQuest had more than five times (429%) more US visits than Google Maps. Last week, that gap was down to 126%. Google Maps is the #2 Maps website and attracted 22% of visits to Maps websites. Yahoo! Maps and MSN's Local Live stand 3rd and 4th.
  • Traffic to MapQuest has remained flat year on year and is down 20% in the past 6 months. Google Maps traffic is up 135% year on year and is up 7% in the past 6 months. The growth for Google Maps is from traffic from the Google search engine.
  • Google sends more of its own traffic to Google Maps than to Mapquest, a change that occurred last March. This can't really be attributed to an increase in consumers looking for Google Maps. We can measure this through Internet searches. Searches for "google maps" have increased but the term "mapquest" receives nearly 10x the search volume.

**Update - Online Map Provider Marketshare - September 2008



**Update - Google Maps vs. Mapquest April 2009

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8 Responses to “Mapquest vs. Google Maps - Google Closing In”

  1. # Anonymous Anonymous

    Lookup locations worldwide on satellitepictures easy by address?
    http://www.picsfromspace.nl
    A combination of Googlemaps API and thirdparty addressdata with address suggestion.

    Also View trafficjamlocations in the Netherlands with thier average length in graphics?
    http://www.traffic2graphics.nl  

  2. # Anonymous Mapquest

    Yeah, Mapquest is losing its market share. It's still strong in the USA, though. But worldwide Google rules :)  

  3. # Blogger erico

    They don't have to search for "google maps" the 'maps' button is available on the top of google.com  

  4. # Anonymous Anonymous

    they don't need to search for "google maps." The "map" link is available at the top of google.com.  

  5. # Anonymous Anonymous

    i think that one day google robots are going to take over the world population

    not kidding  

  6. # Anonymous Anonymous

    I certainly have preferred the look and UI of Google Maps but I'm done with them now. I had a business appointment out of town and Google's map and directions both took me to a neighboring town half an hour past where I needed to go. I typed in Hunter St. Peterborough, Ont. and when I got there, I was on Fraser St. in Lakefield. So instead of being relaxed and on time, I was an hour late and frazzled. When I got home, I checked Mapquest and it had the correct map and directions. So now I'm just going to use Mapquest (until they screw up).  

  7. # Anonymous Anonymous

    At times i have better luck with Mapquest. Some streets dont even show on google, but do with mapquest.  

  8. # Anonymous Anonymous

    The locations are always wrong when searching Google Maps by address. For instance, I search my house on Google Maps and it's listed further up the street than it should be. Mapquest is dead on.  

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