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Hitwise, today announced that MySpace.com averaged 76.35 percent of all U.S. visits in 2007 among a custom category of 53 leading social networking websites. Facebook.com, Bebo.com and BlackPlanet.com received the next largest number of visits, as each received 12.57, 1.24 and .87 percent, respectively. The remaining 49 social networking websites in the custom category accounted for 8.97 percent of U.S. visits. myYearbook had the largest year over year increaese with a jump of 407%.
| Market Share of U.S. Internet Visits to Top 10 Social Networking Websites | |||||
|
Rank |
Name | Domain |
Dec-07 |
Dec-06 |
YoY % Change |
|
1 |
MySpace | http://www.myspace.com/ |
72.32% |
78.89% |
-8% |
|
2 |
http://www.facebook.com/ |
16.03% |
10.59% |
51% |
|
|
3 |
Bebo | http://www.bebo.com/ |
1.09% |
0.99% |
10% |
|
4 |
BlackPlanet.com | http://www.blackplanet.com/ |
1.04% |
0.96% |
8% |
|
5 |
Club Penguin | http://www.clubpenguin.com/ |
0.80% |
0.54% |
48% |
|
6 |
Gaiaonline.com | http://www.gaiaonline.com/ |
0.76% |
0.58% |
31% |
|
7 |
myYearbook | http://www.myyearbook.com/ |
0.73% |
0.14% |
407% |
|
8 |
hi5 | http://www.hi5.com/ |
0.63% |
0.64% |
-1% |
|
9 |
Classmates | http://www.classmates.com/ |
0.55% |
0.58% |
-7% |
|
10 |
Yahoo! 360 | 360.yahoo.com |
0.54% |
0.91% |
-40% |
| Note – data is based on a custom category of 53 of the leading social networking websites ranked by market share of U.S. visits, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million U.S. Internet users. Hitwise measures more than 1 million unique websites on a daily basis, including sub-domains of larger websites. Hitwise categorizes websites into industries on the basis of subject matter and content, as well as market orientation and competitive context. | |||||
| Source: Hitwise | |||||
