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Top Analytics Posts of 2007

January 2, 2008 By Leave a Comment

Dennis Mortensen, COO of Index Tools and author of the blog Visual Revenue, has summarized the 18 most popular web analytics posts of 2007. His list includes posts from 6 different authorities in the Web Analytics industry including: Occam’s Razor, Web Analytics Demystified, Web Metrics Guru, Visual Revenue, Web Analytics World, and Luna Metrics.


Below is a list of 10 from his full list of 18, which you can read more about here.

  1. Rethink Web Analytics: Introducing Web Analytics 2.0

  2. Excellent Analytics Tip #10: How Thick is Your Head and How Long is Your Tail?

  3. EXCLUSIVE Microsoft Gatineau presentation and screen shots

  4. Is Google Analytics the Killer App? No.

  5. What and how to measure Social Networking websites

  6. Tracking RSS subscribers via the IMG tag – a quick Web Analytics HACK

  7. 21 Reasons Why You Do NOT Need Web Analytics

  8. Criticize Google Analytics. Win Prizes

  9. Answers to your Top 10 Google Analytics Questions

  10. 1 18 08 Online and Google Analytics traffic stats on Cloverfield Movie Trailer

Some of my favorite web analytics blogs which were not included in this list (and ones you should definitely add to your feed reader) include:

  • Analytics Talk: Justin Cutroni and team are one of the best resources on Google Analytics.

  • SemAngel: Gary Angel, President of semPhonic offers deep insight on Web Analytics Process and Strategy.

  • Web Analysis: Anil Batra, Consultant with Zero-1, blogs about Behavioral Targeting and Online Advertising.

  • Marketing Productivity Blog: Authored by Jim Novo who is an expert on Behavioral Analytics.
Filed Under: Web Analytics

Google Blogs 2007 Year in Review

January 2, 2008 By Leave a Comment

As with many other blogs across the blogosphere a couple of the Google Blogs have done their own year in review in which they shared some metrics as well as some of their most popular posts.


Google Blog: http://googleblog.blogspot.com/2007/12/this-year-of-google-blogging.html

  • Number of posts this year: 300
  • New product announcements: 15 (not counting our April 1 release)
  • News about upgrades and additions to products: 87
  • Announcing products in more languages and countries: 30
  • Acquisitions: 12
  • Unique visitors: 6,738,830 (for 8,655,830 visits)
  • Languages: 511 (preferred language configured on computers)
  • Top non-Google referrers: Yahoo, Digg, Slashdot, Fark

Google Adsense Blog http://adsense.blogspot.com/2007/12/look-back-at-2007.html

New feature launches were abundant in 2007, and many were based on your direct
feedback and requests. To help improve the performance of your ads, we revamped
the look of our ad formats and introduced ad placements to let you promote your site to potential advertisers. The new Manage Ads feature gave you the ability to make changes to your ad units directly in your account and quickly experiment with optimizations. In addition, we launched such features as video units, AdSense for
mobile content, and referrals 2.0 to bring in new revenue streams for your site. Still others like the Allowed Sites list and the recently announced Ad Review Center were inspired by your requests for more control over your ads and your account.

Filed Under: Google