|
|
Microsoft Sites maintained its position as the top property with nearly 22.5 million visitors, reaching 94 percent of the Canadian online population. Microsoft was followed closely by Google Sites with 22.3 million visitors, Yahoo! Sites with 16.3 million visitors and Facebook.com with 15.4 million visitors.
Driven by holiday shopping, Apple Inc. and Best Buy Sites both gained several spots in the December rankings, while The Weather Network Meteomedia (#12) and Telus Sites (#24) also moved up several positions.
Source: http://www.comscore.com/press/release.asp?press=2007
Top 25 Properties for December
| Top 25 Properties by Number of Canadian Unique Visitors* December 2007 vs. November 2007 Total Canada – Home and Work Locations** Source: comScore World Metrix |
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| December Rank | November Rank | Property |
Total Unique |
|
| N/A | N/A | Total Internet : Total Audience |
23,784 |
|
| 1 | 1 | Microsoft Sites |
22,449 |
|
| 2 | 2 | Google Sites |
22,274 |
|
| 3 | 3 | Yahoo! Sites |
16,331 |
|
| 4 | 4 | Facebook.com |
15,378 |
|
| 5 | 5 | eBay |
13,770 |
|
| 6 | 6 | Time Warner Network |
12,070 |
|
| 7 | 7 | Wikipedia Sites |
10,585 |
|
| 8 | 9 | Yellow Pages Group |
9,788 |
|
| 9 | 8 | Amazon Sites |
9,418 |
|
| 10 | 13 | Apple Inc. |
8,776 |
|
| 11 | 10 | Canoe Network |
8,388 |
|
| 12 | 18 | The Weather Network Meteomedia |
7,900 |
|
| 13 | 11 | CNET Networks |
7,678 |
|
| 14 | 16 | Fox Interactive Media |
7,670 |
|
| 15 | 14 | Ask Network |
7,485 |
|
| 16 | 12 | CTVglobemedia |
7,396 |
|
| 17 | 15 | New York Times Digital |
6,964 |
|
| 18 | 22 | Best Buy Sites |
6,812 |
|
| 19 | 19 | Viacom Digital |
6,702 |
|
| 20 | 17 | Adobe Sites |
6,226 |
|
| 21 | 20 | CBC-Radio Canada Sites |
5,894 |
|
| 22 | 24 | WhitePages |
5,294 |
|
| 23 | 23 | Gorilla Nation |
5,160 |
|
| 24 | 30 | Telus Sites |
4,945 |
|
| 25 | 25 | TD Bank Financial Group |
4,547 |
|
*Ranking based on the top 100 Canadian properties in December 2007.** Excludes traffic from public computers such as Internet cafes or access from mobile phones or PDAs.
Very interesting how we’re more attached to Microsoft sites than Americans. I’m guessing a lot of this has to do with the joint Bell Sympatico/MSN.ca portal.
Also, this says a lot about how our social media consumption differs from Americans, given how low the Fox Interactive properties rank relative to Facebook.
Canadians do love their Facebook, much more than most countries. On the note about Microsoft, I agree with you and it probably does have to do with the default home page setting of Sympatico.