Video Analytics by Visible Measure
| Manoj Jasra - Monday, January 28, 2008 1 Comments |
Visible Measures Corp., today unveiled VisibleSuites at DEMO 08, the company’s flagship solution to help video publishers and advertisers understand and grow their online viewing audiences. VisibleSuite measures the in-stream viewing behavior of Internet video audiences.
The company’s patent-pending data collection approach captures every video interaction in every video from every viewer, from play to pause to rewind to forward-to-a-friend and more. VisibleSuite provides publishers and advertisers with precise performance measurements when planning online video marketing and advertising strategies, including how audiences find, view, interact with and share each online video.
http://www.visiblemeasures.com/ VisibleSuite enables video publishers to make data-driven management decisions about their content portfolios, distribution strategies, and audience targeting. As they look to grow their total audience while increasing viewing time and viewer involvement, Internet video publishers can now use Visible Measures’ technology to understand exactly how their online audiences engage with their video content.
Audience Engagement Screenshot:
With VisibleSuite’s ability to measure the behavior of their Internet video audiences, video advertisers can know not just that their placement was viewed, but how much the audience was involved in the message and then map results to specific campaigns.
At DEMO 08, Visible Measures will show audience behavior measurement results for the DEMO.com Web site, which features video programmed and distributed using the Brightcove Internet TV platform. “Audience measurement is becoming increasingly important for video publishers as they look to optimize their programming and advertising,” said Jeremy Allaire, chairman and CEO of Brightcove.
Available immediately, VisibleSuite is an on-demand Web service that requires minimal integration and is priced based on overall video consumption. VisibleSuite is already in use by such forward-thinking Internet video publishers and advertisers as DEMO, Funny or Die, Hill Holliday, HoneyShed / Droga5, Boston.com, Streetfire.net and others.
The company’s patent-pending data collection approach captures every video interaction in every video from every viewer, from play to pause to rewind to forward-to-a-friend and more. VisibleSuite provides publishers and advertisers with precise performance measurements when planning online video marketing and advertising strategies, including how audiences find, view, interact with and share each online video.
http://www.visiblemeasures.com/ VisibleSuite enables video publishers to make data-driven management decisions about their content portfolios, distribution strategies, and audience targeting. As they look to grow their total audience while increasing viewing time and viewer involvement, Internet video publishers can now use Visible Measures’ technology to understand exactly how their online audiences engage with their video content.
Audience Engagement Screenshot:
With VisibleSuite’s ability to measure the behavior of their Internet video audiences, video advertisers can know not just that their placement was viewed, but how much the audience was involved in the message and then map results to specific campaigns.
At DEMO 08, Visible Measures will show audience behavior measurement results for the DEMO.com Web site, which features video programmed and distributed using the Brightcove Internet TV platform. “Audience measurement is becoming increasingly important for video publishers as they look to optimize their programming and advertising,” said Jeremy Allaire, chairman and CEO of Brightcove.
Available immediately, VisibleSuite is an on-demand Web service that requires minimal integration and is priced based on overall video consumption. VisibleSuite is already in use by such forward-thinking Internet video publishers and advertisers as DEMO, Funny or Die, Hill Holliday, HoneyShed / Droga5, Boston.com, Streetfire.net and others.
Labels: Video Analytics, Video Optimization, Web Analytics
sounds interesting - big space for sure. wow that is a big round of funding.