Quantcast
You are here: Home / 2008 / Archives for February 2008

Google Sites: Collaboration Shift?

February 29, 2008 By Leave a Comment

What is Google Sites?


It’s an online application that makes creating a team web site as easy as editing a document. You can quickly gather a variety of information in one place — including videos, calendars, presentations, attachments, and gadgets — and easily share it for viewing or editing with a small group, their entire organization, or the world.

News about Google Sites Around the Internet:

Filed Under: Google

Omniture Fusion: Web Analytics Roadmap

February 28, 2008 By 3 Comments
Omniture, Inc. (NASDAQ:OMTR), today announced Omniture Fusion, a new industry implementation methodology that provides customers with an explicit roadmap for taking action on their analytics data, allowing them to improve their business in weeks if not days. This approach reflects Omniture’s combined experience of implementing thousands of customers and is highly differentiated through its focus on industry specific optimisations.

Traditional implementation approaches often fail to deliver value because they only focus on the technical requirements of collecting data. Forrester Research stated in their Five Tips for Web Analytics Success that 53 percent of analytics users listed taking action on findings from data as the biggest challenge they face. Omniture Consulting’s Fusion methodology takes a proactive, customer-centric approach by conducting a thorough business assessment that helps to determine vertical key performance indicators and business objectives. Armed with this information, Omniture Consulting works with companies to transform their customer data insight into meaningful business actions. This unique approach accelerates customer time to value and allows businesses to create and maintain further competitive advantage.

Omniture Consulting formed the Fusion methodology in 2007, and currently supports seven major vertical industries including Media, Retail, High-tech, Travel, Financial Services, Emerging Markets and Automotive. In addition, Omniture Fusion has been extended to horizontal practices including search marketing, email marketing, and testing & targeting. Omniture Consulting regularly updates and enhances Omniture Fusion to reflect landscape changes such as streaming video, wireless, and multi-channel optimizations.


Financial services company E-LOAN recently benefited from Omniture Consulting’s approach with Fusion. “Omniture Consulting has helped us maintain our position as an innovative marketer by translating our business requirements into actionable information that enhances our marketing strategies,” said Imran Khan, chief marketing officer at E-LOAN. “With Omniture Consulting, we achieved success much faster than we could have accomplished it on our own.”

For more information on Omniture Consulting, visit www.omniture.com/services.

Filed Under: Omniture, Web Analytics

Global Thoughtz this Past Week

February 28, 2008 By Leave a Comment
This past week at Global Thoughtz featured Social Networks for Analytics, Advertising on YouTube Australia, Facebook slowing down, the Japanese Advertising marketing, the Analytics Summit in India and more.

Social Networks – A Localized Global Phenomenon
Facebook, and social networks in particular, are a medium to “Simply be you, online!”. It is essentially different from everything that is on the web because it brings a flow of real people with real identities and real interaction with their friends, families, fans, followers and future…

A New Professional Network dedicated to Analytical Field
An interesting initiative is born last week in the world of analytical professionals. Vincent Grandville launched www.AnalyticBrigde.com , the first network for analytical professionals. Launched mi-February, it allows you to create your own group, publish your most spectacular statistical…

Advertising on You Tube Australia
Last week, Google hosted its second Google Geek Night in Sydney, which was a great occasion to review some of their products and especially You Tube. In Australia You Tube is: Over 3 milion unique monthly visitors. Number 1 Entertainment site on the Internet in Australia. Average user spends 35…

Facebook Growth Slowing Down?
Source: Techcrunch – The number of people who visit Facebook has been leveling off over the past few months in the U.S., and even dipped by about 800,000 individuals in January. According to the latest stats from comScore, Facebook attracted 33.9 million unique visitors in January, 2008, down 2…

iPhone Coming to Austria via T-Mobile
Weiner Zeitung : T-Mobile has confirmed that it will be Apple’s official iPhone launch partner in Austria. Company CEO Hamid Akhavan confirmed those plans this morning, promising that the network would begin offering the device in Austria during the first half of this year. T-Mobile is already…

Mobile Marketing Tips from Google Director
New Zealand Herald: Diana Pouliot, Google’s director of mobile advertising for North America, was in New Zealand for a conference where she provided some insight and tips on mobile marketing. What have you been doing in New Zealand? I’m participating in a conference being held by The…

2007 Japanese advertising market
According to Dentsu’s 2007 Japanese advertising cost report, more money was spent on the Internet advertising (600 bil yen) than magazine ads (459 bil yen) for the first time in history.The report shows that a total of 7019 bil yen was spent for advertising in 2007 in Japan, compared to 6940 bil…

Memories : Analytics Summit India 2008
(NIT Durgapur Welcoming The Participants for Aarohan 2008) Analytics summit at the NIT Durgapur campus went well along side their technical festival, Aarohan . It was a fantastic day, Feb 15th, when students, professors and Industry leaders sit together and talk about Analytics. (Stage Set for…

Compete against yourself
Webanalytics is all about competing. In most cases it’s about competing with yourself. In more advanced cases you can also compete agains the rest or specifically against your competitors in your industry. But in most cases, you compete against yourself. The good thing is that against yourself…

India Set to Lead Business Analytics Space
Today I was going through the Google Trends and I happened to search for keyword “Business Analytics”. The result surprised me. The keyword is frequently searched in India than US. And more to that 4 Indian Cities top the chart for frequently searched destinations. The picture will say more. …

Filed Under: global thoughtz, Web Analytics

Coremetrics Summit 2008 Day 1

February 27, 2008 By Leave a Comment

I was quite pleased with Day 1 of the Coremetrics Client Summit, learning many different ways that our clients can leverage Coremetrics as well as the services provided by the Coremetrics partners. 300 people were in attendence which made asking questions and having one one chats with Coremetrics analysts VERY easy.

Joe Davis, President of Coremetrics, kicked things off with a keynote discussing a few concepts including:

  • There is more adoption of Internet technologies at an earlier age.
  • People are not just consuming content anymore but rather creating and sharing content as well.
  • Watching and listening to your customers is extremely important because they will show you what they want.
  • It’s not about just conversions anymore, it’s about creating relationships and maximizing the life time value of a customer.

Laura Evans, Executive Studio Director, Resource Interactive, Inc. was up next and based her entire presentation on the concept of the iCitizen and the benefits of Open Brands (Revenue, ROI, R & D, Relevance, and Relationships). iCitizens consists of 4 different types people:

  • First people who show expertise and knowledge surrounding a specific subject matter.
  • Next is people who have a passion about a subject and often review and create content surrounding their passion.
  • Third is Transparency where people show a desire with no corporate filters.
  • Finally, there is notoriety which includes people who are online celebrities and have created a following.

Later in the afternoon I attended various sessions put on by Coremetrics experts where I got insight on the topics of:

  • Attributing revenue/conversions to proper channels across throughout a consumers’ life span.
  • Segmenting data in numerous ways such as referring sources, content, products, etc….
  • Measuring web 2.0 technologies such as AJAX, Flash, Blogs, RSS, Widgets using Coremetrics.
  • Behavioral re-targeting using LiveMail as well as best practices for email campaigns
Filed Under: coremetrics, Web Analytics

Coremetrics Connect Integrates Marketing Applications

February 27, 2008 By Leave a Comment

Coremetrics, announced the launch of Coremetrics Connect™ which integrates leading digital marketing applications—including search, online content optimization, email and behavioral targeting technologies—to effectively monitor, measure and optimize campaign performance across multiple channels. Coremetrics Connect enables a network of closed-loop marketing solutions with a single view of campaign performance, and campaign optimization based on the most comprehensive and accurate picture of customer behavior. Coremetrics Connect launches with 25 Certified Partners with more to be added as they pass certification.

A January 2008 report, The Forrester Wave™: Enterprise Marketing Platforms, Q1 2008, surveyed 73 marketers and found that “nearly 60% of respondents lack the ability to manage marketing processes and resources and coordinate interaction management across channels.” The report goes on to say that “given the scope of their responsibility, marketing leaders look for platforms that integrate processes across the department, deliver tools that enhance collaboration and productivity, measure overall performance, and deliver on the promise of integrating marketing across channels.”

Coremetrics Connect is specifically designed to help marketers address the pain points of integrating the various components of their online marketing campaigns. The Coremetrics Connect platform provides a single, consistent and accessible data source that enables marketers to acquire data about visitors, analyze trends and opportunities based on key visitor segments and act on this data for effective targeting throughout all their marketing channels.

“Coremetrics Connect sits at the center of PETCO’s efforts to match our passionate community of online users with performance data to make significant strides in our online business,” said John Lazarchic, Vice President of E-commerce at PETCO. “By leveraging the integration of Coremetrics with Bazaarvoice, our provider of user-generated content reviews, we’re able to accurately see the impact of our user-generated campaigns.”

Accredited Coremetrics Connect Certified Partners include:

Filed Under: coremetrics

Google Tops Microsoft in Canada

February 26, 2008 By Leave a Comment

comScore reports that Google surged past Microsoft last month to become Canada’s most visited web property. This is the first time that Google has been number 1 in Canada and everyone knows that when Google takes the lead in something it’s usually for good. Yahoo, Facebook and EBay round out the top 5 most visited web properties in Canada.

Top 25 Properties by Number of Canadian Unique Visitors
*January 2008 vs. December 2007
Total Canada – Home and Work Locations**
Source: comScore Media Metrix
Jan-08 Rank Dec-07 Rank Property

Total Unique Visitors (000) Jan-08
N/A N/A Total Internet : Total Audience

23,802
1 2 Google Sites

22,440
2 1 Microsoft Sites

22,424
3 3 Yahoo! Sites

16,481
4 4 Facebook.com

15,354
5 5 eBay

13,856
6 6 Wikipedia Sites

11,683
7 N/A AOL LLC***

10,707
8 7 Yellow Pages Group

9,746
9 8 Amazon Sites

9,521
10 9 Apple Inc.

8,684
11 10 Canoe Network

8,596
12 13 Fox Interactive Media

8,084
13 15 CTVglobemedia

7,876
14 12 CNET Networks

7,706
15 11 The Weather Network Meteomedia

7,702
16 16 New York Times Digital

7,532
17 14 Ask Network

7,309
18 18 Viacom Digital

6,374
19 20 CBC-Radio Canada Sites

6,226
20 19 Adobe Sites

6,073
21 N/A Time Warner – Excluding AOL***

5,583
22 22 Gorilla Nation

5,462
23 21 WhitePages

4,939
24 35 Expedia Inc

4,890
25 24 TD Bank Financial Group

4,573

*Ranking based on the top 100 Canadian properties in January 2008.** Excludes traffic from public computers such as Internet cafes or access from mobile phones or PDAs.*** Beginning with January 2008 comScore data, Time Warner Network has now been divided into AOL LLC, which includes all AOL related entities, and Time Warner – Excluding AOL

Filed Under: Google, Microsoft

Online Reputation Management Tool by Andy Beal

February 25, 2008 By 2 Comments
Today Andy Beal, of Marketing Pilgrim, launched a new online reputation management tool called Trakur.

What does Trackur do?

Trackur is an online reputation monitoring tool. With Trackur you can setup searches and automatically monitor the web for keywords that are important to you.

Who is Trackur for?

Trackur is the perfect solution for anyone that wants to track news, blogs, and other social media. You can track your own name, your company brands, industry trends, or even your competitor’s news! In fact, you can monitor any keywords you wish.

Why should I use Trackur when Google Alerts is free?

Google Alerts only monitors content available through one of Google’s search engines. Trackur monitors many more web channels than just Google. In addition, Trackur allows you to save items, sort them, share them via email, and subscribe to an RSS feed–Google Alerts offers none of these features.

Trackur comes in 3 different versions: Standard is $88 per month, Pro is $188 per month, and Enterprise is $388 per month

Filed Under: reputation management