Coremetrics Client Summit 2008

This week I am headed off to Fort. Worth, Texas where I will be attending my first Coremetrics Client Summit. It’s actually perfect timing as I will be attending the Omniture Summit next week so it will be interesting to compare what’s to come from the two web analytics giants in the future. Late last week I had a demo of Coremetrics’ SEM Tools where I was impressed with the integration of SEM + Web Analytics and the ability to slice/dice that data as well as manage keyword bids.

Here are some of the items on the Agenda which I will hope to attend:

• Multichannel Measurement: Tying Online and Offline Together – Thomas Mann, Bank of AmericaWilliam Greene, Coremetrics
• Best Practices in A/B Testing: Matt Cardwell, Quicken LoansKate Heintz, Coremetrics
• Measuring Engagement Workshop: Eric Peterson, Web Analytics Demystified – John Squire, Coremetrics
• Search Engine Optimization: How to Play the Game – Jessica Maier, Calendars.com Kelli Blankenbaker, Coremetrics

Keynotes this year will feature:

• Laura Evans, Executive Studio Director, Resource Interactive, Inc.
• Eric T. Peterson, CEO and Principal Consultant at Web Analytics Demystified
• Kenneth Seiff, CEO, Diet Channel Network, Inc.