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I was quite pleased with Day 1 of the Coremetrics Client Summit, learning many different ways that our clients can leverage Coremetrics as well as the services provided by the Coremetrics partners. 300 people were in attendence which made asking questions and having one one chats with Coremetrics analysts VERY easy.
Joe Davis, President of Coremetrics, kicked things off with a keynote discussing a few concepts including:
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There is more adoption of Internet technologies at an earlier age.
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People are not just consuming content anymore but rather creating and sharing content as well.
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Watching and listening to your customers is extremely important because they will show you what they want.
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It’s not about just conversions anymore, it’s about creating relationships and maximizing the life time value of a customer.
Laura Evans, Executive Studio Director, Resource Interactive, Inc. was up next and based her entire presentation on the concept of the iCitizen and the benefits of Open Brands (Revenue, ROI, R & D, Relevance, and Relationships). iCitizens consists of 4 different types people:
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First people who show expertise and knowledge surrounding a specific subject matter.
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Next is people who have a passion about a subject and often review and create content surrounding their passion.
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Third is Transparency where people show a desire with no corporate filters.
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Finally, there is notoriety which includes people who are online celebrities and have created a following.
Later in the afternoon I attended various sessions put on by Coremetrics experts where I got insight on the topics of:
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Attributing revenue/conversions to proper channels across throughout a consumers’ life span.
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Segmenting data in numerous ways such as referring sources, content, products, etc….
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Measuring web 2.0 technologies such as AJAX, Flash, Blogs, RSS, Widgets using Coremetrics.
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Behavioral re-targeting using LiveMail as well as best practices for email campaigns
