Coremetrics, announced the launch of Coremetrics Connect™ which integrates leading digital marketing applications—including search, online content optimization, email and behavioral targeting technologies—to effectively monitor, measure and optimize campaign performance across multiple channels. Coremetrics Connect enables a network of closed-loop marketing solutions with a single view of campaign performance, and campaign optimization based on the most comprehensive and accurate picture of customer behavior. Coremetrics Connect launches with 25 Certified Partners with more to be added as they pass certification.

A January 2008 report, The Forrester Wave™: Enterprise Marketing Platforms, Q1 2008, surveyed 73 marketers and found that “nearly 60% of respondents lack the ability to manage marketing processes and resources and coordinate interaction management across channels.” The report goes on to say that “given the scope of their responsibility, marketing leaders look for platforms that integrate processes across the department, deliver tools that enhance collaboration and productivity, measure overall performance, and deliver on the promise of integrating marketing across channels.”

Coremetrics Connect is specifically designed to help marketers address the pain points of integrating the various components of their online marketing campaigns. The Coremetrics Connect platform provides a single, consistent and accessible data source that enables marketers to acquire data about visitors, analyze trends and opportunities based on key visitor segments and act on this data for effective targeting throughout all their marketing channels.

“Coremetrics Connect sits at the center of PETCO’s efforts to match our passionate community of online users with performance data to make significant strides in our online business,” said John Lazarchic, Vice President of E-commerce at PETCO. “By leveraging the integration of Coremetrics with Bazaarvoice, our provider of user-generated content reviews, we’re able to accurately see the impact of our user-generated campaigns.”

Accredited Coremetrics Connect Certified Partners include:

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