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Technorati at one time was heralded as one of the most popular blog search engines, providing quick updates and an easy method of tracking topic through tagging. In fact, I believe tagging became really popular couple years back because of Technorati. Back then Technorati’s ranking algorithm, which is based on the number of blogs linking back to you, was also a credible way of assigning a level of authority to a given blog. The Technorati rank has declined in popularity over 2007 and looking at the data from Alexa, Compete and Google Trends, so has Technorati.
Compete shows a decrease in traffic of over 20% from last year:
Google Trends
Alexa
One thing I’ve really noticed about Technorati is that so much of the “Authority” now come from spam and scrapers. It’s nice for your authority to go up because some bot is scraping your data, but it’s deceptive.
The community see and know that’s whats going so technorati begins to lose it’s credibility.