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Enquiro Search Solutions and Omniture Inc., recently released a webinar in which Enquiro President Gord Hotchkiss and Omniture’s Director of Online Marketing, Wes Funk discuss using SEM to understand your Sales Cycle:
Some of the main takeaways from the Omniture/Enquiro webinar include:
- The importance of online research in B2B purchases
- What B2B users are looking for online
- Buyers’ roles and intent in B2B Purchases
- Matching user intent
- Working Memory and Satisficing
- The Search Shopping Mall: Qualifying traffic coming from the Results Page
- Matching the promise on the landing page
- Eye Tracking Scanning Patterns on the Home Page
