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MarketingSherpa has released a new white paper dubbed “MarketingSherpa’s Dirty Dozen” which reports on the top 12 mistakes made in email marketing.
The Dirty Dozen Report provides tips such as the following:
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Avoid common mistake of disregarding BlackBerry and other mobile readers and increase sales by up to 262%.
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Find out how good deliverability can increase email-generated revenue by up to 143%.
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Learn how the right subject lines can improve clickthroughs by as much as 92%.
Below are MarketingSherpa’s Dirty Dozen
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Mistake #1. Blatant Lack of Permission
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Mistake #2. Utterly Deficient Segmentation
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Mistake #3. Lame ‘Welcome’ Messages
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Mistake #4. Frequency Decisions Made for the Wrong Reason
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Mistake #5. Institution-to-One Messaging
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Mistake #6. No Real Interactivity
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Mistake #7. Deliverability: Content, Formatting & Lack of Self-Advocacy
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Mistake #8. Designing Images That Appear as Red Xs
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Mistake #9. Disregarding Your BlackBerry and Mobile Readers
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Mistake #10. Repeating Ad Types
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Mistake #11. Collecting Bad Response Rates
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Mistake #12. Relying on Email Only
