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Traditional implementation approaches often fail to deliver value because they only focus on the technical requirements of collecting data. Forrester Research stated in their Five Tips for Web Analytics Success that 53 percent of analytics users listed taking action on findings from data as the biggest challenge they face. Omniture Consulting’s Fusion methodology takes a proactive, customer-centric approach by conducting a thorough business assessment that helps to determine vertical key performance indicators and business objectives. Armed with this information, Omniture Consulting works with companies to transform their customer data insight into meaningful business actions. This unique approach accelerates customer time to value and allows businesses to create and maintain further competitive advantage.
Omniture Consulting formed the Fusion methodology in 2007, and currently supports seven major vertical industries including Media, Retail, High-tech, Travel, Financial Services, Emerging Markets and Automotive. In addition, Omniture Fusion has been extended to horizontal practices including search marketing, email marketing, and testing & targeting. Omniture Consulting regularly updates and enhances Omniture Fusion to reflect landscape changes such as streaming video, wireless, and multi-channel optimizations.
Financial services company E-LOAN recently benefited from Omniture Consulting’s approach with Fusion. “Omniture Consulting has helped us maintain our position as an innovative marketer by translating our business requirements into actionable information that enhances our marketing strategies,” said Imran Khan, chief marketing officer at E-LOAN. “With Omniture Consulting, we achieved success much faster than we could have accomplished it on our own.”
For more information on Omniture Consulting, visit www.omniture.com/services.
Interesting, It is what we have been doing at The Milk for more than two years now… http://www.themilk.net
Manoj! do you have idea how to learn omniture analytic? or where to get omniture analytics certified in india?
This is the best resource for you: http://www.omniture.com/en/education/certification