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Web Analytics World will be providing full coverage of this year’s Omniture Summit, so we hope to see you there. It will be interesting to see what Omniture has to announce for the future of the company at the Omniture Summit this year especially considering the very active 2007 they had. The biggest news must have been the purchase of Visual Sciences and I hope to find out the full details on how they intend to integrate all the technologies.
This year’s keynotes features Omniture CEO Josh James, Lance Armstrong, Seth Godin and Forrester Research’s Shar VanBoskirk. Additionally, Omniture is offering insight on many different industry verticals including: Retail, Media, Financial Services, Travel, High-Tech & B2B, Fighting a Recession with Web Analytics, and Automotive.
Here are few of the sessions I hope to attend at the Omniture Summit:
- Actionable Analytics: Best Practices for Taking Significant Action
Presented by ZAAZ
In today’s dynamic online marketplace, the race is on to find and retain the best customers while achieving the strongest ROI. There are a variety of tools and tactics available to help make this a reality, but the real leap occurs when you become data-driven and take significant action based on analytics. ZAAZ will present the best practices and insights they have developed during the past decade of working with Omniture. - Using APIs to get the Right Data in the Right Places
Presented by Bret Gunderson
Using simple scripts can automate the data import/export process for you. learn how Omniture data can be exported to desktop widgets, executive summaries, CMS systems, BI tools and others, and how data can be imported from your Web server, call center, point-of-sale system or other applications into Omniture SiteCatalyst for reporting. Additionally, you’ll learn how reports and configuration settings can be managed via the Administration API. - Use SiteCatalyst 14 to Measure and Optimize Video Consumption
Presented by Bret Gunderson
New video features in SiteCatalyst 14 inform you about which videos are being watched, (even which parts of the video are being watched), and how effectively video contributes to conversion. See how easy video is to track as the data simply collects to a single server. If you have video or are considering it for your site, this is a session you won’t want to miss. - Landing Page Optimization for Search
Presented by Joel Hall & Jason Bishop
Pay-per-click costs are rising every quarter, yet many companies are experiencing falling conversion rates. We will discuss the strategies, techniques, and tips that will make your SEM and landing page optimization efforts more effective. Learn how search marketers can convert, not just acquire, more traffic by asking the question “What really matters?” - Shortening the Cycle of Analysis to Action with Site Search
Presented by Mercado and Omniture
The power to significantly drive revenue is at your fingertips. When analytics and “searchandising” come together, the opportunity for nimble and effective merchandising decisions and actions increase substantially. Mercado will talk about the benefits of integrating valuable business metrics into merchandising practices, and why automating this process not only saves online retailers time and money, but also generates more revenue.
